When Li Kai learned that the film and television company under Zhengxin Group would spend 500 million to create the annual science fiction blockbuster, he was overjoyed.

What do marketing people fear the most?

I am most afraid of any channel that needs to be developed by myself.

What are you most afraid of?

The least I am afraid of the many resources that can be used!

Li Kai has now stepped down as the president of the Inzhu Market Region. He returned to China and wanted to return to his best and most fun job, so he naturally wanted to improve the Hongqi brand.

Now, how could he be unhappy when Li Fanyu had prepared such a big gift for him?

Seeing this guy pulling Ma Rao and starting to ask questions, understanding the style of the movie and the idea of ​​raising money, Li Fanyu felt helpless. This guy gave up the top five positions in Zhengxin Group. It is a weird thing to be so interested in a Hongqi brand that no matter who looks mysterious, it is also very interesting.

"Okay, you can have time to communicate with Director Ma." Li Fanyu called out to Li Kai who was chatting endlessly, and said to Ma Rao: "Brother Ma, I'll trouble you about the movie. Don't be afraid of spending money. You must find the best screenwriter, the best team, and make this movie. I want to make this movie into an epic blockbuster of Zhengxin Auto!"

Ma Rao nodded, "Don't worry about this. I've been watching this IP for more than a day or two. The reason I was attracted to this subject was that I thought that this movie could sell the box office and it would definitely benefit your brother."

Li Fanyu nodded and said to Li Kai: "Ma Director has a lot of things to do, so let's send him to work first. When you come back, your Hongqi part will be freed up and you will study the movies. Now, you have to go to the R&D center with me. Before the troops move, food and grass will go first. Marketing is very important, but when the Hongqi brand is built, products are the first element."

Li Kai nodded solemnly and shook hands with Ma Rao and said goodbye.

...

R&D center.

Although Zhengxin has made quite a lot of luxury models including A8L and Chunjun, it is the first time that it has come into contact with E-class cars that represent the top products of the automotive industry.

After receiving the notification from Li Fanyu, Xu Fufang, Wang Yu, Liu Qing and Wang Rui, the general leaders of the major departments of these four R&D centers gathered in the R&D center conference room.

After Li Fanyu brought Li Kai there, he went straight to the topic.

"You all know about Hongqi, and you must also know the intention of calling you. According to what Li Kai discussed with me before, our Hongqi brand will carry out marketing in the form of dual positioning. Specifically for our R&D link, two models with different positionings but both need to reflect the characteristics of E-level products. Li Kai, tell me in detail."

Li Fanyu nodded to Li Kai, who understood it, took out his plan and pulled it over the demonstration whiteboard.

“According to our preliminary market research…”

...

"In summary, we need a luxury E-Class car with a target population of over 45 years old and an elegant position, and an E-Class car with a target population of 30-45 years old, reflecting both performance and luxury!"

After hearing Li Kai's introduction in all aspects, the three academic masters here are mixed with Wang Rui.

"Brother Fan, I understand what you mean. The two cars need to be separated to meet the special audience of the Hongqi brand. Right?"

Hearing Xu Fufang's speech, Li Fanyu nodded, "That's right. Herbs, what do you think?"

"It's such a brother Fan." Xu Fufang picked up the pencil in his hand. "My impression of Hongqi is too politicized. Indeed, although we acquired Hongqi, we still need to continue the military parade or ceremony car mission of the Hongqi brand, but I think even the elegant style needs to make some breakthroughs. While retaining the old Hongqi elements, we should integrate as much of our Zhengxin brand brand as possible."

"Agree!" Wang Rui raised his hand to express his support, "There is nothing wrong with the herbs. When Hongqi has developed to this point, what we need to do is to reshape, not to completely continue. Since Lao Li positioned the competitors of the Hongqi brand as Rolls-Royce and Mercedes-Benz Maybach, it is necessary to both the elegant version and the youth version of the product. No, it is necessary to integrate the best and latest technology that can reflect our Zhengxin's strength."

Wang Yu also nodded, "Ruizi's view is correct. But as the head of R&D of our Zhengxin's zero-distance assembly, I feel that the performance and technological superiority of E-class cars are one aspect. But selling technology is not enough. Hongqi is no matter what, after all, it is a brand with background. Whether this brand once belongs to Yiqi, later belongs to Beiqi, or now belongs to our Zhengxin, there is no doubt that this brand represents our country's first efforts in the automotive industry, and it belongs to China! Now, Hongqi is used as the match between Rolls-Royce and Maybach, so this is the first brand in China to launch a super luxury E-class car. In view of this, I think we need to highlight some things of our nation in a place where users can experience it, or even within reach. Integrate our national elements into a large number of our national elements."

Li Fanyu looked at Li Kai with a pencil and carefully wrote down what everyone said just now, and then looked at Liu Qing who said nothing.

"Aoiko, what do you mean?"

Liu Qingsong opened his pursed lips, looked at Li Fanyu, and then looked at his brothers, and said, "Brother Fan, I found that you have been fighting with Electric Power recently. Our Power Company's recent power research and development has been concentrated here. It is true that new energy and electricity will definitely be the future development direction of automobiles. But don't forget that in the global automobile market, the proportion of electric vehicles is only less than 10%, and internal combustion engine cars are still the main consumer of the market. What we need to do this time represents the most high-end products among traditional cars. Since this is the case, can we return to internal combustion engine engines and stop using electric vehicles?"

It was obvious that Liu Qing's words came to the hearts of everyone present.

Li Fanyu felt a little embarrassed,

Recently, I've been a little bit ill.

Since establishing the BMW brand, I have tilted most of the group's R&D resources to the power lines. To a certain extent, I have indeed ignored the internal combustion engine automobile part.

Although this is from a strategic perspective and is ready for the future, think about it, most consumers in the market are still considering internal combustion engine cars when buying cars.

As Liu Qing said, 90% of the automobile market is still occupied by internal combustion engines.

I seem to be a little too hasty.

Thinking of this, Li Fanyu looked up and nodded: "Okay, just the internal combustion engine! Let's equip Hongqi with the best engine in the world!"
Chapter completed!