When acquiring Rolls-Royce, Wicks put many restrictions on Zhengxin to avoid the collapse of the brand image in order to avoid too many modifications from Zhengxin.

What cannot be modified to avoid conflicts between the company's loyal users? What is required for the approval of all shareholders, and the approval of the Industrial Association's Evaluation Committee, etc.

Li Fanyu has limited time, and the reason why he wanted to acquire Rolls-Royce at the beginning was very simple - he didn't like the technology and design of the brand, but he was interested in their pursuit of quality and the service maintenance system for customers.

His idea is also simple now; since he doesn't want his buddy to fight Rolls-Royce, then he will start a new business under this company!

This is the best way to quickly grow the Rolls-Royce compound growth rate in a limited time.

So he wants to create a brand new brand within the Rolls-Royce system.

This brand is designed by Zhengxin’s original R&D team, produced by Rolls-Royce’s production department, and marketed by Rolls-Royce channels. In this way, if this brand new brand is built, it will undoubtedly provide great help to its "half-year 50%" plan.

If you have the core technology, if the "50% half a year" plan cannot be completed, you can leave with this brand that has used Rolls-Royce's most valuable resources for half a year for half a year, and get what you want in the past six months.

This brand is called Bentley.

That is, in the time and space before the change in the car, Bentley, which worked with Rolls-Royce to occupy half of the top luxury car market!

According to the original historical process, the Bentley brand began on January 18, 1919 and was founded by Walter Irving Bentley. During World War I, Bentley was famous for producing aircraft engines. After the war, it began to design and manufacture automobile products. In 1931, Bentley was acquired by Rolls-Royce, and in 1998 both were bought by the German Volkswagen Group.

In August of the same year, BMW purchased the trademark use rights of Rolls-Royce for US$68 million, and the relationship between the two parties gradually weakened.

So for a long time, Rolls-Royce and Bentley were both in a state of being a fellow woman.

But this is not the case in this time and space;

Walter Bentley did not go to car in 1919, but continued to work on engines. During World War II, the engine company designed and produced a variety of fighter engines including Spitfire, Hurricane, Typhoon, Storm and Fireflies.

After the war, it was directly included in Luoluo and disappeared into the long river of history.

However, Walter Bentley himself is famous in the industry for excellent aircraft engines such as Sagittarius, "SPMA", and "summmII", and has become a famous figure in the history of British industry.

So now, Li Fanyu took this person out without any pressure and replicated Bentley.

As a celebrity, it would be a pity not to use it after death?

What's more, Li Fanyu was too lazy to redesign the Bentley logo - the big B with wings, how awesome?

What Li Fanyu likes about this brand is not just the B with wings;

Fast, easy to drive, easy to control under continuous high-speed conditions, durable, stable and luxurious, is the key to his interest in this brand!

Why do Hongqi divide it into elegant and youth versions?

Isn’t it just to meet the two different driving needs of the rich?

One is to make people fall in love with the feeling of sitting in the back seat. The other is to make people enjoy the top luxury while having the passion for driving!

The two feelings lock in the needs of users of different ages. In Li Fanyu's opinion, it is simply perfect!

So now, what Li Fanyu did is to add a rich and colorful stroke to Rolls-Royce that has been erased by history!

After drawing the last stroke, Li Fanyu slightly closed the manuscript paper in front of him and picked up the phone.

...

"Mr. Li, tall! It's really tall!"

Looking at Li Fanyu's thick stack of plans, Li Kai gave him a thumbs up.

"It can also use Rolls-Royce's current sales channels and production resources to build a brand, increase revenue to the company in the short term, and hold the results firmly in your hands! Hey, this step is really wonderful!"

Li Fanyu waved his hand, "Okay, what's going on, please skip the flattery. If this plan works, we will convene the board of directors. How is your business done?"

Because Rolls-Royce's merger and acquisition plan is an important part of the Zhengxin Hongqi development plan, the matter of taking over Rolls-Royce is temporarily led by Li Kai.

"It has been sorted out almost, but there is nothing to go well. It's just that the equity transfer has been completed, and the operation of the board of directors has continued the previous ones. Alas, it's really bad to have a large group of people doing anything that requires a lot of people to make a name for themselves."

When it comes to the board of directors, Li Kai was a little frustrated.

Li Fanyu smiled slightly, "You have to get used to this feeling. Through Rolls-Royce this time, I think it is still very necessary to acquire some companies to make up for the shortcomings of our true faith. This may be a shortcut to quickly make up for our weaknesses. We have remained independent for too long before, but in fact this does not conform to the development trend of modern enterprises."

Li Kai nodded: "I understand, Director Li. Then... I'll ask the board of directors to come to the meeting?"

Li Fanyu waved his hand and signaled to be as soon as possible.

...

When they saw the plan brought out by Li Kai, Rolls-Royce shareholders resisted.

Those who can get along with the board of directors are all good people. Everyone knows what Zhengxin has set up a sub-brand for operation and promotion, so they naturally know it.

Although Bentley plans to make high use of Rolls-Royce's existing resources and expand its business without affecting Rolls-Royce, everyone still fell into deep thought in the face of Zhengxin's "ulterior motives".

"Your decision is too hasty. You should know that you just acquired the equity of Rolls-Royce and are planning to seek a way out for yourself. This is a kind of contempt for Rolls-Royce itself."

"Yes, your behavior is to express an attitude towards the market that does not value Rolls-Royce. This will definitely hit the confidence of shareholders."

"And the brand you plan does not look like it works. Top luxury cars reflect identity, drivers, white gloves and concierge reception behind the user's identity. Who would buy a car that you need to drive at the same price as Rolls-Royce? I object to this plan."

"I object, too!"

"Me too!"

Just as Li Kai expected;

The first board meeting after taking over Rolls-Royce from Wicks was strongly resisted by shareholders!

PS: I wish you all a Merry Christmas! The recent recommendation ticket and monthly ticket collapsed. It may be because I haven’t asked for it for a long time, so... Please vote, please vote, please vote!
Chapter completed!