This trip was not in vain. On the way back to the company, Li Fanyu was touching his chin and thinking. After this observation, he discovered the problem that was not shown in the research report.

One is the quality of sales staff in 4S stores.

This quality does not refer to character and service attitude, but to refine and express the selling points of the car model.

Audi has not yet formed a wide brand awareness, so the ability of front-line salesmen has undoubtedly had a huge impact on sales.

Through the sales process just now, you can get a glimpse of the whole leopard. At present, Longsheng's sales are not very good.

When he was working with Longsheng, Li Fanyu was worried about their strength and scale. However, when the brand was first established, I only chose the candidates but I did not have the share of my choice. So working with them was actually more of a helpless move.

Not to mention anything else, Longsheng has only more than 30 4S stores nationwide. Compared with brands like Honda and Nissan that have 300 4S stores nationwide and have a large number of secondary distributors, the sales structure is more than one point.

The current situation of Audi A4 is like selling high-quality fruits in the vegetable market. Even if it is good and cheap, it cannot withstand the rotten vegetables sold in chain supermarkets - there is no way, the platform will not work.

In the final analysis, it is still limited in its own strength. This is how all industries are. A few strong people take away most of the strong, and most of the weak people compete for the remaining small part. And now, Zhengxin Audi is still in the initial stage and is actually at the base of the pyramid.

Another issue is quality assurance.

This time and space vehicle warranty policy is still at the level of the early century in Li Fanyu's memory.

The warranty period of a car refers to the manufacturer providing warranty or replacement of spare parts for failures or damage to parts that occur during normal use of the car under specified conditions.

However, not all parts in the car have the same warranty period. After Li Fanyu chatted with the driver in a taxi, he realized that the policy of 50,000 kilometers in two years was only promulgated the previous year.

Compared with the previous time and space, not only has the time shrunk by 30%, but even the warranty scope is pitiful.

This warranty scope only includes the core components of the car, namely the engine, transmission, transmission system and chassis. For consumable parts such as headlights, brakes, and wipers, as long as the owner leaves the 4S store, he will say goodbye to the warranty.

In fact, the warranty period of consumable parts is very short even if it is placed before the history of the car has not changed. It is usually 3-6 months. However, it may be because foreign brands dominate the market and it is simply cancelled in this time and space.

When Li Fanyu learned about this situation just now, his eyes lit up.

For Zhengxin Audi, who is now eager to gain a foothold in the market, it is undoubtedly a good breakthrough point.

Why do you say so? Because Zhengxin has something that other car companies don’t have! For example - x repair workshop.

Generally speaking, if the parts of the car are damaged and cannot be repaired, the 4S store recommends replacing new parts. However, if the 4S store wants to add a profit for this after-sales part, the 4S store itself needs to make an extra purchase, which adds another profit.

Therefore, the accessories in 4S stores are usually expensive.

But if Zhengxin handles this situation, it will be much easier.

Now Zhengxin’s repair workshop has raised Li Fanyu to level 5. The repair level of the whole vehicle is 95%, and the repair level of a single part is 99%. What is the concept of 99%, and the repaired things are like a new one!

With this unique condition, Zhengxin’s quality assurance can be done. If the car owner finds that a certain part is broken, the 4S store cannot be repaired, right? You don’t need to replace it, just mail it to me.

I took it to the workshop and used universal maintenance equipment and left you!

The whole process is just freight.

The more Li Fanyu thought about it, the more he felt that his ideas were feasible. When he returned to the company, he went straight to the conference room. The heads of various departments who came from the notice were already waiting there.

As soon as Li Fanyu entered the conference room, he went straight to the topic and couldn't wait to express the problems and ideas he found.

After listening to Li Fanyu's speech, Huang Qi's expression was a little embarrassed, unlike the excitement of others, because she was responsible for the two questions raised by Li Fanyu.

When he signed a sales agreement with Longsheng, Huang Qi went with the market directly in terms of quality assurance policy, which was nothing wrong. However, in terms of sales, the company did not do the right thing.

Although Zhengxin cannot directly interfere with Longsheng's sales, as a manufacturer, necessary sales supervision must be done, but Huang Qi has indeed ignored this.

Now that Li Fanyu raised her at the meeting, she felt her face burning.

She pursed her lips and stood up in the puzzled eyes of her colleagues around her, "Mr. Li, I'm sorry, this is my work mistake."

Good is merit, and mistakes are faults. Although Huang Qi does a good job in her daily work, she does have an unshirkable responsibility in this matter.

Li Fanyu thought for a moment and said, "It was indeed your mistake. The bonus this month was cancelled. But I will give you a chance to make up for it. Now you will gather the old sales staff in our company immediately. Refine and summarize the sales points of a4, and then communicate with Longsheng immediately. I want to place a sales supervisor in each of their stores to train their salesmen."

Huang Qi bowed slightly to Li Fanyu, "Don't worry, Mr. Li, I will definitely not disappoint you this time."

Li Fanyu nodded, "You can do this first, and I will communicate with you personally about the extension of the warranty period. I look forward to your performance. Zhengxin Audi is now like a baby who has just learned to walk, so we can't make mistakes anymore. This matter also reminds you that although the company is large now, I hope you will show your spirit and treat the company as your own home. You must think about everything carefully and consider it carefully."

Seeing that the supervisors who were working were thinking, Li Fanyu didn't say much, so he announced the meeting to let them implement it themselves.

After the meeting, Li Fanyu directly contacted Longsheng's boss Wen Xin. Wen Xin agreed after a little consideration when Audi had to actively extend the warranty period. For the 4S store, the main profit comes from sales profit and maintenance profit. Maintenance is actually a thankless thing. Now that the manufacturer takes the initiative to take responsibility, there is naturally no reason to refuse.

The two heads settled the matter, and the remaining details were improved by the company. Some subsequent contract modifications and responsibilities were settled soon.

The next day, the news that Audi will extend its warranty period will be made public through official websites and cooperative media.

This decision was like an iron fist, using absolute power to fight back against negative rumors about the A4. This undoubtedly gave consumers a reassurance, and they immediately gave up all their concerns.

If the quality is not good, dare to make such a warranty? Joke, do we consumers be fools? If you say that other brands are of good quality, why don’t they protect me for three years?

For a time, more and more people went to Longsheng to learn about A4.

After two days of emergency training, Longsheng's grassroots sales personnel's business capabilities have also been improved. The sales supervisor sent by Zhengxin almost summarized the selling points for them one-on-one and taught them methods to improve the transaction rate.

With this combination of punches, the sales of a4 immediately took off, and the daily sales immediately exceeded 150 units, and continued to show an upward trend, heading straight to 2300.

Things in the company have been too complicated during this period, and the sales of new cars are not as good as a cloud on the company. Now that sales have been improved, it really makes you feel like you are clearing the clouds and seeing the sky brightly, which makes everyone in the company really happy.
Chapter completed!