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Chapter 492: The King's Ten Thousand Characters in the Microface

Normally speaking, in fact, in the development stage of automobiles, publicity has already begun.

What concept models are published in various automotive media, test road test spy photos, and approval pictures of the Ministry of Industry and Information Technology, are actually intentionally released by car companies.

If these things are really kept secret, the possibility of outsiders seeing them is almost infinitely close to zero.

For example, in the R&D process, if a car company really does not want the car model to leak and the competitors learn specific information such as appearance and parameters, it will definitely sign a confidentiality agreement with the R&D staff. If any link is leaked, the link will definitely be held accountable.

However, the attention of a model is more important than not allowing competitors to target.

With its ultra-short R&D process, Zhengxin is not afraid of competitors.

Therefore, during the period when Li Fanyu was focusing on R&D, the group's marketing department had actually begun to preheat the Hongguang.

The appearance and interior spy photos of Hongguang have long been promoted by the media.

At this time, the Pinche.com forum was already betting on the forum coins and guessing Hongguang's downlink date.

Although every model of Zhengxin will cause a stir on Pinche.com before it is taken offline, this time, it is obvious that the enthusiasm of the masses has reached an extreme!

Why is this?

The answer is very simple; the previous attention to Zhengxin models on the Internet was more due to support for national brands. Most netizens were encouraging Zhengxin with a strong attitude, hoping to see their own brands beat foreign brands of the same level.

To put it bluntly; there are many cheering and few real potential users. You should know that most of the netizens still cannot afford the models under Zhengxin Audi.

But this time it’s different. The price of Zhengxin Volkswagen Hongguang is 40,000-60,000!

At this price, 90% of the users of Pinche.com forum can get the full payment!

According to various macro spy photos released online, the first MPV dual-U-shaped front face of this new brand of Zhengxin, a three-dimensional straight waterfall-style air intake grille, a striking Hawkeye crystal headlight, a feather-shaped crystal diamond fog lamp, and a two-way racing-style bulging engine cover, which carries the joyful waistline and the shuttle-shaped waistline, which gives people a very impactful sense of power visually.

Although the interior is a bit simple, it looks quite good in texture; the dashboard is simple and eye-catching, and the various functions of the console are quite coordinated. The color combination of black on the top and light on the bottom, and the embracing cockpit design... all make people feel a strong affinity.

It can be said that just from the spy photos that were exposed, Hongguang is completely different from the low-end micro-faces on the market!

In addition to the appearance and interior, the engine power and fuel consumption exposed by Hongguang also surprised netizens;

According to the newly built website of Zhengxin Volkswagen, the engine parameters of p-tecdvvt and the theoretical data obtained from the Hongguang test have been released.

The fuel consumption of 6.8l-7.5l per 100 kilometers, a 1.5l displacement has a rated power of 82kw and a 147nm torque, which directly blinded the eyes of a group of people.

Moreover, this car is a mid-mounted rear-wheel drive...

With this power performance and transmission structure, in theory, this car... can drift!

After more than half a month of discussion, Hongguang was not yet launched on sale, but netizens of Pinche.com were awarded the title of "The King of Micro-Sides!"

Although there may not be no intention of making fun of this car, most netizens are really concerned about this car.

Not everyone can afford Mercedes-Benz, Audi, Aro, and Ruifa in China. Even for those who are in third- and fourth-tier cities who have not graduated from a good university, have no good job, and rely on their own physical strength and hard work to support their family, they cannot afford those relatively cheap RB cars.

But they also have the need to pick up and drop off their wives, parents, girlfriends and gay friends.

These people can't compare to them, and don't want to show off. They just want their families to make their lives better. At least they won't let their wives and children ride in raincoats and tremble in the cold wind when it rains and snows.

But these people also have a persistence in their hearts.

Most of the vans on the Chinese market nowadays are those that look brittle, small, old and low. Such cars make people have no desire to buy except for use as heavy loads.

The appearance of the public's Hongguang really made them shine.

This car is so different.

The price is lower than most micro-faces, but it is a quasi-mpv configuration!

For Hongguang’s expectations, thousands of reasons are gathered together, “Although this micro-facet is cheap, it is at least not embarrassing to open it!”

Look, sometimes user needs are that simple.

The situation where Hongguang became popular before it was sold has stimulated Daewoo Group.

As a Nanbain company, Daewoo is quite awesome in its country; its industries involve foreign trade, shipbuilding, heavy equipment, automobiles, electronics, communications, construction, chemicals and finance, and have more than 30 series of companies.

Before the history of automobiles changed, this company had already suffered high debts in 2000 due to rapid development and failed to survive the Asian financial crisis and was declared bankrupt.

But in this time and space, after experiencing the same disaster, he survived unexpectedly.

In addition to the fact that the group's scale has been affected and has shrunk to a certain extent, it is still alive with great pleasure.

In the mid-1990s of this time and space, Daewoo entered the Chinese market.

In response to the reform and opening up and the public's business trend at that time, several minivans and diesel engine passenger cars were launched in succession in response to the Chinese market.

He was once a very popular master.

By the way, the Obos that Li Fanyu modified for Tiancheng Public Security Bureau before are models under Daewoo.

However, after opening up the market with micro-sided, as the civil car market gradually became hot, Daewoo focused on China's development on private passenger cars - it has to be said that this is an extremely wrong strategy.

Because while Daewoo formulated this plan, Japanese automakers such as Toyota Honda and Nissan Suzuki have already made arrangements in the Chinese market.

In the field of passenger private cars, Daewoo is obviously not a rival to Japanese car companies.

Therefore, in recent years, Daewoo, who was taught by Japanese automakers, has put the development center back into its old business - the micro-face market.

After all, Daewoo dominated this market in the 1990s, so with the popularity it has accumulated, Daewoo's four micro-facets have sold well in the Chinese market in recent years.

When Zhengxin criticized Resfast and Honda and Mazda, Daewoo Automobile China Branch secretly thanked that its positioning was not affected.

But now, when I saw Zhengxin intervening in the micro-face market, and the so-called MPV model Hongguang made it...it looked good.

Their nerves suddenly became tense.
Chapter completed!
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