Chapter 1662 To be the first in the industry(1/2)
A day later, Yang Pingfan upgraded the website and changed several regulations according to what Xu Yang said.
In the past, we could borrow money by not having any mortgage, but now we need to borrow about 80% of the mortgage.
As soon as this condition was launched, seven or eight hours passed on that day. There was no one who posted the loan needs on this mortgage loan page.
As for pure credit loans, the reduction has been almost half.
After Yang Pingfan finished reading the data, he smiled bitterly, and he knew that he would become like this.
Think about it, if a few people have come to borrow money online, that person’s qualifications must be not very good.
Let me ask, if a person has a car and a house, he can just go to the bank to borrow money, so why do he come to borrow money online?
I was so idle.
Three days later, the website's data became worse. There were not many people borrowing money in a day, only a few emergency loans, and none of the others.
Yang Pingfan couldn't stand it anymore. If this continues, the company could not even afford the interest on the capital pool.
"Brother, think of a way. No one has come to borrow it anymore. We still have to pay the investors' interest."
Yang Pingfan sighed.
Xu Yang put down the book in his hand and smiled slightly: "I knew it would be like this. They dare not borrow it. It's because they don't have a house or a car, but because they don't trust our company."
"Why do you want to find us in China, right?"
Yang Pingfan nodded. There are so many loan companies on the streets and alleys. If there is a car or house, even if the bank cannot do it, there will definitely be one next door.
There is no need to borrow it online.
"Improving my fame."
Xu Yang said slowly: "We will take out 500 million yuan of advertising funds and first make the company famous."
"You are looking for domestic big brands to cooperate with us through relationships, such as car manufacturers, household appliances, and expensive furniture."
After listening to it, Yang Pingfan rubbed his ears and asked, "Brother, do you want to cooperate with the car seller?"
"We give investors such high interest rates, how much money can we get by selling cars? Cooperation is not cost-effective."
"You are stupid. The interest rate for 4S stores is not high, but we can find manufacturers to get subsidies."
Xu Yang said lightly: "Anyway, during this period, you spent money on advertising and turned our investment company into the first p2p online lending company in the country."
"The name must be loud and we must find international brands to cooperate with us."
"Everyone of celebrities must not be missing. You can advertise me in a vast array of ways, whether it is on TV or the Internet."
"Hiss, brother, according to what you said, 500 million is not enough."
Yang Pingfan took a deep breath and said.
Xu Yang continued: "500 million is not enough, then one billion is not enough. One billion is not enough, then two billion is not enough."
"You also won the prime time a few seconds before the evening news. I plan to bomb the advertisement for about half a year."
After hearing this, Yang Pingfan almost jumped up from the stool and said in shock: "Bombing for half a year, brother, these three or four billion are not enough?"
Xu Yang glanced at him and said, "We are about to cooperate with Tianhong, and there is Lao Ma behind Tianhong."
"Old Ma is about to rise now. As long as our company is famous enough and becomes the number one in the industry, Tianhong will at least bear half of the advertising fee."
"Although I am a shareholder, the money will sooner or later fall on Lao Ma's head."
"Just do it, you won't lose money, just believe me."
"Get the money."
Yang Pingfan stretched out his hand and said, "Give me 1.5 billion first, and I will come to you after using it."
Xu Yang shrugged, of course it is no problem to transfer money, he has more cash in his hands.
...
A day later, Xu Yang went to the bank to operate and transferred 1.5 billion yuan in cash to Yang Pingfan.
After transferring so much money at once, the bank manager's face was drooping.
After Yang Pingfan got the money, he immediately started calling and through his relationship, he won dozens of headlines in the news media.
Then, Yang Pingfan spent another five days to treat guests to dinner, and through his uncles and elders, he made efforts in the press and won the golden advertising space of ten municipal and above TV stations.
The advertisements they shot were also processed and added some.
Xu Yang took a look at the advertisement and confirmed that there was no problem, he immediately asked the advertising department to use it for delivery.
The night before the advertisement was put on, Xu Yang spent millions to find professional naval forces and promotion companies to push news on various forums.
After a night, netizens left about 100,000 messages.
However, this is just a warm-up, and the real highlight is still during the day.
At around nine o'clock in the morning, there were advertisements on the streets, buses, billboards, and many small shops.
Monthly income is 15, annual income is at least 20%, legal and safe, the industry's first, and a world-class brand.
Many netizens find that they are posting these advertisements at their doorstep after leaving early in the morning.
The community seemed to have changed a lot overnight, and all the original house selling advertisements were changed.
This investment advertisement appears in taxis, buses, subways, and even trains and airports.
Open QQ with your computer, and the news headlines also began to be pushed.
In just four or five days, Xiangyang Investment and Financial Management Company appeared in the realization of hundreds of millions of people.
For a moment, the financial management company became popular.
I don’t know why it’s popular. Many groups and forums have begun to discuss how capable and background this company has.
It can actually be seen on dozens of TV stations, and even the prime time periods of several Central Network are played in loop.
This advertisement is available in small cities, from second- and third-tier cities to several first-tier cities.
Whether you look down and play with your phone or look up at the sky, there will be advertisements.
The helicopter pulled the banner in the air, and on the walls around the underground passage, they were all there.
Citizens on the streets and alleys started to discuss because the interest rate given in the advertisement was much higher than that of banks.
The website server crashed hundreds of times in a few days.
The company has temporarily rented larger and more stable servers, but even so, the website will explode from time to time.
Yang Pingfan has been sitting in the office for the past few days, staring at the computer data.
When he saw the backstage fund pool, he almost shocked his chin.
In more than half a month, the capital pool has accumulated nearly 50 billion in cash.
More than 3 billion yuan has been released for fixed-term loans, and even listed companies have come to ask for loans.
Yang Pingfan couldn't believe that all this was true, and it felt like he was dreaming.
"Brother, this is too exaggerated. We are sucking money faster than before..."
Yang Pingfan said blankly.
"Nonsense, we spent one billion on advertising."
Xu Yang had the urge to vomit blood. Before, he thought that advertising bombing would be done for half a year.
Unexpectedly, the advertising fee was so expensive, and it took about half a month to consume one billion yuan.
If the money is spent, it will not work without any effect, then just hit the head and die.
"Damn, it's six hundred billion!"
Yang Pingfan breathed rapidly, and when the background data was refreshed, he added more than 5 billion out of thin air. It was so scary.
"Calm, calm."
Xu Yang said calmly: "This is just a preheating, the role of advertising is not so small."
"You can expand the team as soon as possible and arrange at least about 300 people. There are too few people now."
Yang Pingfan nodded. It was time for the company to expand. Now there are thousands of people who borrow money every day, and dozens of people are simply too busy.
"Brother, the bank will not sue us for illegal fundraising. If we are caught, we will both have to be guns."
Yang Pingfan asked with some concern.
"It's a big deal. We are a regular company with legal procedures, and we are not without interest, right?"
Xu Yang rolled his eyes and said, "To put it bluntly, we are just an intermediary, getting some interest between investors and borrowers."
Yang Pingfan smiled and said that he was just saying that even if something happened, the Yang family could protect him.
Dangdang.
Someone knocked on the door outside, and the secretary walked in and said, "Mr. Ma is here."
"It should have been here long ago, let him in."
To be continued...