Chapter 1775 The customer cares about the price!
"I dare not take it. Brother Xu said that the Yueting Mei Villa in your company is facing some difficult problems. I happened to visit some friends in Hangzhou these days, so I came here to take a look. When I first came in, I saw that the project here was already greening, and the houses were also erected. From this point of view, it should be that the unfinished houses have been built. In the future, it will be decoration and community greening." I said.
"Yes, there are now three model houses with model houses that have been released. This is the first one to make. It is for customers to see during pre-sales. It is not only the renderings and panoramic videos, but also the ones that can be seen on the spot." Wei Xue explained.
When I heard Wei Xue say this, I nodded. At this moment, Xu Kun made a request gesture and signaled me to go to the sales office first.
Following Xu Kun and Wei Xue, we walked into the sales office.
The most eye-catching thing that comes to mind is a floor plan of the entire villa community, which is roughly the branches of all other buildings, and there is a model of the community in the lobby.
When I walked to the community model, I began to look carefully.
Only by seeing the community model can I know the layout of the entire project.
There are two gates in the entire community, one is importing and the other is exporting. As for the area, it is not small. In addition, there are artificial lakes and other entertainment venues unique to luxury communities, such as spas, small parks, green forest runways, and runways along the artificial lake. The overall environment is indeed very good. Of course, this is just a model, but roughly, there should be little difference.
"Director Xu, Secretary Wei!"
With a sound of words, a man in a suit came over with a smile, and there were two young and beautiful sales ladies around him.
"Manager Gao, has anyone come these two days?" Xu Kun asked hurriedly.
"There are many, many are very good. Basically, they come to ask for the price. Then we say that the price will be announced during pre-sale. We need to register personal information for each customer. At that time, they will call them in advance. However, ten people who come and are willing to leave information will only be two or three people. Basically, they are just taking a quick look and checking around, and they should be from the nearby area." Manager Gao explained.
"Yeah, I understand." Xu Kun nodded.
"Director Xu, your marketing department didn't say when to start pre-sales. Didn't the company's funds be very tight and it's necessary to rely on a wave of pre-sales to sell part of the house first before doing the next work? The longer this is delayed, the more losses the project will be. It was originally expected that it would be pre-sales after the New Year, but now it's April, which is two months away." Manager Gao said hurriedly.
"There is no problem with pre-sale sooner or later. As long as the opening time remains unchanged, the project must continue to be carried out, because no matter whether it is time or later, all of it can be sold after the opening, then there is no possibility of any loss. Now the company has some problems that need to be dealt with, which is more difficult. In fact, you generally know some inside information." Xu Kun said.
"Yes." Manager Gao pursed his lips.
"Is there any tea?" Xu Kun changed his mind.
"Oh, I almost forgot. Director Xu, you guys do it here, Xiao Wang, make a pot of tea for Director Xu and the others." Manager Gao said hurriedly.
Soon, we sat down in front of a coffee table in the lounge area. A sales lady got us a pot of tea and poured each of us a cup of tea.
"Mr. Chen, how do you feel here?" Xu Kun said.
"The sales office is doing well, and the overall layout of the project is also very clear. Of course, it does look like a high-end villa community, and there is basically no problem." I picked up the teacup and took a sip, and then said.
"No problem?" Xu Kun forced a smile.
"I haven't walked around the community yet, and I haven't seen the model house. I don't know the specific investment amount of the villa community you have built, as well as a series of future plans. I don't know the corresponding school district or business district here, so it's not easy to evaluate it for the time being." I said.
"There are hospitals, schools and shopping malls here. If the distance is about a few hundred meters away, it is actually not far. And one kilometer away, there is also a subway station. Of course, when you go out at the entrance of the community, you can walk four or five hundred meters and have a bus stop. But now, these four or five hundred meters and one kilometer can be achieved by relying on shared bicycles, which should not be nothing." Xu Kun explained.
"Director Xu, I had a meeting yesterday and said that I could connect to our community by a nearby shopping mall, and have a bus line and one stop to our community." Wei Xue said hurriedly.
"Yes, this will make it more convenient." Xu Kun nodded and then looked at me.
"The customers targeted at basically every family has a car. Even if they don't have a car, they can solve it themselves for hundreds of meters and a kilometer. I don't think these are necessary. I even think that you are too thoughtful about customers. Are they just interested in buying a house?" I said.
"Ah?" Wei Xue looked at me in surprise.
If I were not Xu Kun's friend or a boss, then Wei Xue would definitely think that I was too brave and dared to speak in front of the senior management of Xu Kun, the company. However, I was not from Tianhe Group at all, and I did come to take a look this time. I can't make a conclusion yet. I have not fully understood this project, so I don't think it is necessary to just take the convenience service they just mentioned.
"What is the customer's eye for?" Xu Kun said.
"Price, what they care about the most is price." I smiled.
"This--" Xu Kun smiled awkwardly.
"But Mr. Chen, only by doing the best can we let customers accept this housing price, right?" Wei Xue said.
"No, you are already bundled sales. No matter what convenient service it is, you are already counting in the housing prices. If you regard selling a house as a car, you are asking customers to install it. It is obvious that a car costs 200,000 yuan, you said you should install a speaker, a seat heating or interior lighting to the customer. This installation is like decoration, and it is a bottomless pit. If you really want to install it, the things you add may exceed the price of the car. However, customers like to buy a car and need to install it themselves. For example, some customers look at the engine of the car. They buy a beggar version when buying a car, and they don't need to have high-end configurations. They think that the beggar version is not installed and can maintain value in the future and do not need to spend so much money at once. Of course, some customers like to install it, such as a trip recorder, which must be complete, so customers are divided into many types, not just one type." I said.
"Many kinds, not just one kind?" Wei Xue frowned.
Chapter completed!