Chapter 1532 Acquisition of Champagne King One
"boss!"
A burst of rapid footsteps broke the rare sweetness.
Di Zongping hurried over, but when he walked in front of him, he realized that he was not here. He stood aside in embarrassment, "Or why I'd better tell you tomorrow."
Tan Mingyan glared at him, "Forget it, I'm here, you guys talk."
The atmosphere was destroyed and the fourth lady left angrily.
Tan Xiaotian asked Di Zongping to sit down and handed him a bottle of ice beer.
"What's up?"
"Boss, I found out when I ordered champagne for you that LVMT Group is going to acquire Tiffany."
Di Zongping's voice was very excited.
“What does this have to do with us?”
Tan Xiaotian found it a little strange.
But it is definitely not a trivial matter that can make Di Zongping lose his composure like this.
"Boss, LVMT has expanded too quickly over the years, and Tiffany is a top jewelry brand, and the purchase price is at least 10 billion US dollars, so..." Di Zongping paused for a moment, clenched his fists, "They are short of funds and plan to sell some of their champagne brands."
Tan Xiaotian understood why Di Zongping was excited.
In the afternoon, Di Zongping said that Latu is now full of funds and wants to expand his brand. He is tempted.
However, if you take out any champagne brand in Gallic, you can be considered a high-end brand and it will definitely not be cheap.
"Zongping, let me think about it."
Di Zongping also knew that such a big thing was, and the boss would definitely think about it seriously.
Back in the office, Tan Xiaotian opened his laptop and searched for LVMT Group.
LVMH's full name Moët Hennessy-Louis Vuitton Group is a large luxury goods group formed by the acquisition and merger of the top fashion and leather manufacturer Louis Vuitton and the wine family Moët Hennessy. It was established in 1987. It is ranked first in the world in terms of sales, market value, influence, etc.
LVMT Group owns clothing brands such as Dior, Guerlain, Givenchy, Kenzo Takada, Louis Vuitton, and Fendi, and is even more unique in the world in terms of champagne brand ownership. It has a number of big brands such as Moet, Kaige, Dom Perignon, and Hennessy.
It can be said that LVMT is an aircraft carrier in the luxury goods industry.
After Tan Xiaotian finished browsing, he lit a cigarette and thought quietly.
Champagne is actually more suitable for celebration occasions than Bordeaux red wine, such as wedding banquets, openings, and celebrations. Now Latu has money on its books, so it is necessary to take the opportunity to expand some scale.
But if you want to do it, you will do the best, and those small brands that are not famous will definitely not do it.
Tan Xiaotian's eyes were fixed on the lines of Moet, Kaige, and Don Perignon Champagne King.
This is a big brand that can rank among the top three in Gaul Champagne. If you want to buy it, buy these three.
He immediately called Di Zongping in and pointed to the three brands on the computer screen, "Zongping, go talk to the people from LVMT. I only want one of these three, and don't consider anything else."
Di Zongping glanced at it and immediately showed a sense of dismay, "Boss, these are all national treasure-level champagne brands. I'm afraid LVMT will not let go."
"There is nothing that cannot be let go, otherwise Latu is not owned by me now."
Tan Xiaotian showed a mysterious smile on his face.
"LVMT is a businessman, and as long as there is profit, they will agree."
"Okay, then I'll try it."
The next day, Di Zongping contacted LVMT Group and said that Latu Wine Industry was interested in their three champagne brands, Moet, Kaige, and Dom Perignon, and was interested in acquiring them.
In just one hour, Arnault, the president of LVMT, received the news.
Of course he knew that the boss of Latu Wine Industry was Tan Xiaotian. At the Cannes Film Festival, as the president of the world's largest luxury goods group, he had seen this young rich man from China more than once at the cocktail party, and also knew his financial strength.
But... the three brands that Tan Xiaotian likes are all top brands in Champagne, and in principle they are non-sale products.
This made Arnault a little embarrassed.
LVMT's acquisition of Tiffany has been put on the agenda, with the estimated purchase price of more than US$15 billion. Even for LVMT, the money is an astronomical figure. For this reason, LVMT thought about selling some small brands to withdraw cash.
But these three major champagne brands are not in this sale plan.
Arnault thought about it and decided to talk to Tan Xiaotian first to see what he really means.
"Mr. Tan, I am Arnault from LVMT. We met in Cannes."
"I remember, Mr. Arnault, hello."
The two of them called less than ten minutes, and then Arnault set out from Paris and rushed to Latu.
In the evening, Arnault appeared on the dining table at Latu Winery.
Chu Liwan and Song Chunhua made a few Chinese dishes, and they naturally drank Latu wine. Arnault received a warm hospitality as a guest.
After dinner, Tan Xiaotian accompanied him for a walk in the vineyard.
Arnault looked at the grape trellis beside him and said it was fake that he was not moved.
As the world's largest luxury goods group, LVMT has also been interested in acquiring the Bordeaux red wine brand.
But it was too late at this time. The world economic situation is improving now, and red wine is sold well. It is impossible for the five famous shops to take action easily. He doesn't like those small wineries.
Another thing is that in Gaul, there are also obvious boundaries between the wine industry.
Take red wine for example. Bordeaux has always been against Burgundy, and Champagne is another force. Of course, the chaos of the cognac region is indispensable. For hundreds of years, these four major regions have fallen in love and fight each other, but they have never been integrated.
LVMT's main battlefield is Champagne. Once he crosses the line and enters Bordeaux, he will inevitably be furiously blocked by the Bordeaux Wine Association.
The resistance encountered was definitely several times that of Tan Xiaotian’s acquisition of Latu in that year.
Tan Xiaotian is not from Gaul. He did not have such great resistance to acquiring Latu or even the Champagne brand.
"Mr. Tan, I have more than a dozen champagne brands here. Why not recommend a few of them that are cost-effective to you. There is no need to stare at those three."
Arnault said with a smile.
"Mr. Arnault, big brands naturally have the advantages of big brands. At least, they can save a lot of publicity costs.
I still like those three more. Why, are you reluctant to give up?”
Tan Xiaotian stared at him with a smile.
"Moet, Kaige, Dom Perignon Champagne King is the pride of the Champagne region. If you don't say anything else, I may not be able to bear the pressure on me just by the group board of directors."
Arnault vomited bitterly, trying to get Tan Xiaotian's sympathy.
How could the richest man be deceived by his trick? "Mr. Arnault, as far as I know, the funding gap in your acquisition of Tiffany is not an ordinary big. It would be useless to sell only some small brands. Do you think so?"
Chapter completed!