After seeing the box office results, Zhu Ke put down his heart and decided to go to Silicon Valley.

You know, at the same time as the movie was released, another company of Zhuke, the official website of LinkedIn, was officially launched.

LinkedIn Company.

"Jeff, what's the situation with the current registered user of LinkedIn website?"

Zhuke asked.

Upon hearing this, the face of LinkedIn CEO Jeff Weiner was not very good.

Zhu Ke was also shocked.

"Boss, the LinkedIn website has been launched for ten days, and the effect is very average. In the United States, there are currently less than 800,000 IP addresses and more than 14,200 registered users. The conversion rate is only 1.77%, far lower than our expected 5%. Jeff Weiner said in a deep voice.

"That's it...it's okay, you can keep working hard."

Zhu Ke is calm on the surface, but in fact he is full of anger and unwillingness in his heart.

$10 million in publicity funds!

You should know that when ICQ was promoting in the early stage, the USD spent was only 1 million US dollars, but soon after it was launched, the market quickly accepted that the number of registered users soared to more than 300,000 in just ten days. However, the current LinkedIn website is ten times that of ICQ's promotional funds, but the result is that it is completely unsatisfactory.

This made Zhuke deeply understand the difficulties of starting a business!

Deep frustration.

Think about the chain store around SpongeBob House, think about the Netscape stocks invested in, Yahoo Stocks, investing in ICQs, creating Wald Pictures, acquiring UPN TV Network, acquiring California Standard Bank, creating Water World Animation Studios, launching the "Good Talent" program...

Thinking about the experience over the past two years, Zucker has almost achieved incredible achievements like God’s help!

But!

This time, Zucker fell into a trap on LinkedIn project!

Ten days ago, when the LinkedIn company website launched the market, although the data was not high, Zucker didn't care too much. After all, at that time, the main energy was devoted to the film "Human Purge Plan" and it was difficult to separate my mind. Now that I come back to my senses, I just grit my teeth and accept the failure of LinkedIn company.

Recover?

Of course we have to save it!

Not to mention how brilliant LinkedIn will be in the future, not to mention that Microsoft's acquisition of it costs US$26.2 billion, Zhu Ke cannot give up just for the 10 million funds in the early publicity.

Of course, spending 10 million publicity funds does not mean that they are completely gone and are completely wasted.

After spending 10 million of publicity funds, the publicity contracts signed with major media, Internet, TV and other companies are basically not short-term contracts, but generally 3 to 6 months of publicity time.

"Boss, I admit I made a fatal mistake, but I don't think we've completely failed!"

Just as Zucker was pondering, Jeff Weiner suddenly spoke.

"oh?"

Zhuke immediately became interested: "You can tell me about it in detail."

Making a fatal mistake?!

What's wrong!

Jeff Weiner solemnly said: "Boss, I think so. Our LinkedIn company is a company with online recruitment as its main function. There are essential differences between instant messaging such as ICQ, portals such as Yahoo, and e-commerce websites such as Amazon Mall."

"Our LinkedIn company is essentially a social service-oriented enterprise, targeting users, mainly social job seekers, including social elites who are looking forward to changing jobs and winning high salaries."

"But!"

"The main group of the Internet at present is high school students and young people like college students. They do not have the pressure of social job search, so they cannot quickly transform into our users in a short period of time."

After the words came to an end, Zhu Ke understood.

Zhuke nodded and said, "In other words, the mistake you made before was not concentrated on promoting job seekers?"

“Yes, boss.”

Jeff Weiner admitted his mistake frankly, "The publicity I planned before was to only think about promoting LinkedIn, and ignore the main audience of the Internet. This is an unforgivable mistake I made."

In fact, it was indeed as he said.

He made a huge mistake.

I’ve made a mistake in targeting the audience of the crowd. How useful can you expect in publicity?

It’s like you were originally in a catering business, but now you switched to a car business. If you still promote it according to the old catering publicity, you will inevitably encounter a painful failure!

Cross-industry, it is very difficult to get along!

After experiencing failure, Jeff Weiner obviously became much more awake.

"Oh~~!"

Zhu Ke immediately sighed repeatedly.

"I'm responsible, too!"

"The long-term smooth sailing made me feel that if I wanted to find the right person, I would definitely succeed. But the reality now tells me that things are not that easy!"

Look at the two classmates, Dama and Xiaoma, Tencent and Alibaba did not succeed overnight. They experienced failures again and again, and even faced the risk of bankruptcy many times, so they had difficulty achieving success.

"So what if I fail once?"

"If you don't work once, just do it a few more times, and I still don't believe in this evil!"

Suddenly, Zhu Kebai regained his mind.

Zhuke looked at Jeff Weiner who was gritting his teeth and said in a deep voice: "Jeff, the failure of promotion is not your responsibility alone. As the boss and the only equity holder of LinkedIn, I have no energy to invest in the publicity period, and I also have an unshirkable responsibility."

"Boss, I..."

Jeff Weiner wanted to speak but stopped, and he was extremely moved.

If the boss loses $10 million, anyone else will probably fire him on the spot, but how can Zhuke's current actions not move him and be ashamed?

Zhuke shook his head and smiled bitterly.

In fact, it is true that Zhuke admits that he is wrong!

A person's energy is limited!

Those protagonists who exist in entertainment novels are both bosses and directors, which are indeed amazing. However, in fact, this is too difficult. It is almost impossible to succeed without investing all your body and mind in one thing. Even if it exists, the possibility of success is very low.

Take a look at the big directors in Hollywood!

For example: Spielberg.

In the 1980s and 1990s, he was one of the most well-known directors in the world. As long as the movies he produced were all sold, they made him very popular in Hollywood!

But!

When he and others founded DreamWorks, everything changed!

At the beginning of DreamWorks, Spielberg was able to shoot one hot-selling work after another and won Oscars, but after the DreamWorks stall was launched, many of Spielberg's films failed. After entering the 21st century, he had almost not many works that he could produce.

Even such a big director cannot guarantee energy, and of course Juke cannot do it.

"My director dream has not officially begun, but he is over!"

This is like the protagonist of a martial arts novel. He practiced hard in the deep mountains and forests for many years. Once he came out of the mountain, he wanted to experience the pleasure of the world, but he suddenly realized that he was invincible and such a thing was not easy to accept!

There is no joy of upgrading and fighting monsters at all!

Is there any?

Zhuke feels like this now.

"I'd better be a big boss in the future. Well, I have to set up an assistant team, otherwise I will definitely not have enough energy." Zhu Ke thought so.

In the following time, Zhuke, Jeff Weiner, and a group of LinkedIn executives adjusted their publicity plans for the target population of the social employment group.

.........

"Ding Ding Ding!"

In the evening of that day, Zucker received a call at home.

The person who called was Zhang Wei.

"Boss, the equity swap negotiations with Amazon are basically OK!"
Chapter completed!