"Sister Bingbing, I made a big profit this time!"

Back at Bing World Entertainment Company, Chu Shi had an unscathing smile on his face, but there was also a hint of embarrassment in his eyes when he looked at Fan Bingling.

This time, Chu Shi really made a big profit!

The script I originally received from Tang Dynasty Entertainment would be produced as the third main variety show in Ice World Entertainment Company, but now it has been bought by Chu Shi with the copyright of the movie "Voice of China". In this way, in the future variety show production process, even if the show becomes very popular, the ultimate biggest beneficiary will definitely be Chu Shi.

Just like "The Voice of China", Ice World Entertainment Company assumes the responsibility of creation, publicity, etc., but can only obtain 20% of the profits. The biggest beneficiary is still Chu Shi!

The same is true for today's new variety shows. Naturally, Chu Shi felt a little embarrassed when facing Fan Bingling.

"Whether we have to say this?"

Fan Bingling understood Chu Shi's thoughts, patted Chu Shi's back and whispered, "Didn't we already agreed before this? Anyway, in my opinion, whether it is "Where Are We Going, Dad?", "Voice of China", or the new variety show to be produced, it is not as important as you. As long as you are here, Bing World Entertainment will definitely become a well-deserved leader in the variety show industry, so I tend to build your personal brand more than building a company brand!"

In fact, long before this, Fan Bingling and Chu Shi had a detailed negotiation on the issue of the new variety show.

At that time, Fan Bingling proposed a brand new concept that surprised Chu Shi - brand building!

The brand mentioned here is not Bing World Entertainment Company, but Chu Shi and Fan Bingling!

More than 90% of large companies around the world are all working hard to build their company brands, eager to get more recognition from people. Only in this way can they be recognized by people more quickly whenever the company launches new products.

Just like brands such as Apple and Samsung, as long as they have this brand, people recognize this product. This is an example of successful company brand building.

But it is extremely difficult to successfully build the company's brand. Unlike people-friendly products, it is really difficult for entertainment companies to build a brand!

Even if dozens of excellent works are released, people usually don’t have much impression of the production company. Not to mention the company, even if the film director thinks of being known to more people, it is not a simple matter. Only a few directors standing at the peak of China can enjoy such a beautiful scenery.

Even a giant like Tang Dynasty Entertainment is known only because the company is large enough, and few people will choose to support it because a work was produced by Tang Dynasty Entertainment.

People only choose to watch a certain work because of celebrity artists or directors and screenwriters.

It was precisely because of this idea that Fan Bingling thought hard for a long time before he decided to do his best to create the two brands of "Chu Shi Variety Show" and "Fan Bingling TV Series".

The works that will withdraw from the future Ice World Entertainment Company will do their best to put these two labels when promoting them.

After all, Chu Shi and Fan Bingling are star artists, and it is easier for people to gain recognition than "producers". After the recognition is high, people will choose to support the program.

A variety show produced by Chu Shi as the screenwriter and Fan Bingling as the producer. Even if the two of them are not joined, they will gain people's support because of their identity as a "producer". In this way, they will be completely built into a personal brand.

The TV series production department is in its early stages of development. Fan Bingling doesn’t have to be too anxious, but the variety show production department is already on the right track, and Fan Bingling has also begun to build Chu Shi’s personal variety show brand.

But the third variety show work of Bing World Entertainment Company was not created by Chu Shi personally. If you want to completely imprint Chu Shi, you can only allow Chu Shi to occupy more shares and make Chu Shi the "major shareholder" of this work. In this way, people will imprint this work with Chu Shi's figure.

Not only that, although Chu Shi has already determined that this variety show script is very good, he also admitted that if you want to start filming, Chu Shi himself must make some modifications. Even if it is just a small change, it may turn a "high-quality script" into a "top script". The importance is self-evident. In this way, it is obviously very necessary to let Chu Shi monopolize this script.

Fan Bingling didn't want to have even a slight gap with Chu Shi because of money, even if it might be a huge amount of wealth.

After all, Fan Bingling is not short of money!

It is precisely because of this reason that the new script fell into Chu Shi's hands. Even if Ice World Entertainment Company started production, it could only occupy 20% of the variety show. The real major shareholder is Chu Shi himself.

"But then again, this script is really so excellent. Can the variety shows created reach the level of "Where Are We Going, Dad?" and "Voice of China"?"

"To be honest, I can't be 100% sure before I see the script. I just think it's a very good script, at least I'm qualified to make it work hard to modify it!"

Chu Shi honestly told Fan Bingling what he was thinking.

This is indeed the case.

Chu Shi was shocked when he learned about the general content of this script from Fan Bingling.

Chu Shi has countless excellent works in his mind, but it is suitable for this era. It will not give people a feeling that it is too advanced, and there are not many works that can become very popular.

Chu Shi has not read most of the works carefully. At best, he has only watched one or two seasons, or even one or two episodes, and it is extremely difficult to restore them.

There are only a few works, such as "Where Are We Going, Dad?" and "The Voice of China", where Chu Shi was able to create a complete script and shoot it, but one less piece of such works was filmed. This is why Chu Shi insisted that the third original work should be collected from the public.

The script carefully produced by Zhou Shuhai is 90% similar to the variety show festival that Chu Shi only watched three or two episodes in his mind!

This work does not have much innovation, and the revolutionary significance of variety shows is precisely because of this. Chu Shi has not seen too much, but Chu Shi clearly remembers that in the 21st century, this work was widely welcomed, and in terms of "longevity", it is even better than "Voice of China" and "Where Are We Going, Dad?"

Historically, the achievements of this work have been extremely brilliant. It was awakened and introduced by several countries. While adapting it, it has also achieved considerable results around the world. No matter which country the program arrives for filming, it will definitely cause a sensation. Countless fans of the program lined up in a long queue just to see it. To be precise, this is an "international" variety show!

Although "Where Are We Going, Dad" is popular and adapted into a movie, it is still popular in China.

Although the copyright of "Voice of China" was bought out by many countries, the only ones that became popular abroad will be "Voice of the Netherlands" and "Voice of the United States", rather than "Voice of China".

Only this brand new program will become the "icon iconic" variety show of Ice World Entertainment in Chu Shi's eyes, and it is likely that the famous Ice World Entertainment Company will flow into the world!

"After seeing the script, I was even more sure that this would be a very, very excellent work, and it might take a long time to improve the script. But as long as the filming officially starts, I believe that his achievements are no less than "Where Are We Going, Dad" and "The Voice of China"!"

Chu Shi was in a slight mood. In order to make Fan Bingling pay more attention to the new variety show and be more confident, he also revealed some of his own opinions. "I have a 50% chance to build this work into a 'world-class' variety show. I dare not say that the world is, but at least it can gain a lot of popularity in more than five countries!"

"real?"

Fan Bingling's eyes lit up and his heart was thrilled.

If it is really as Chu Shi said, then the status of Ice World Entertainment Company will soar.

Three main variety shows, one is very popular for making a movie, the other is adapted by many countries, and another influential work in many countries. At least in terms of character, Ice World Entertainment Company has been at the forefront of many variety shows companies, which plays an important role in laying the position of "variety show leader".

"but……"

But then, Fan Bingling frowned, "If it is as you said, this will be a 'world-class' variety show, and you must be cautious when choosing a regular guest!"

The cute baby star dad in "Where Are We Going, Dad?" will be adjusted every season. Only the village chief Sun Rui will always exist and is considered the only fixed host.

Needless to say, the contestants of "Voice of China" may be replaced in each season.

But the new variety show is different. From the first season, a fixed guest team will be formed. If you want to maintain the stability of the program's ratings, you must try not to change the guest lineup and keep it on. Therefore, you must be very cautious when making a choice.

After the show is booming, perhaps someone else will make the ratings plummet. Unless necessary, Chu Shi does not want to bear such a blow.

At the same time, since Chu Shi predicted that this work would be a great success, the guests of these programs would also become popular. How to choose guests to maximize the benefits, and it is very suitable for the program itself, is also a question that Chu Shi needs to consider!

"We must be extra cautious in choosing guests! The star dad from "Where Are We Going, Dad" and the mentor from "Voice of China" were chosen by the wrong ones, which would at best ruin a season of the show. However, if the wrong guests of the new variety show were chosen, we would suffer heavy losses. Therefore, we should not be anxious during the production process of the new variety show. We should be cautious in every process and step!"

Chu Shi and Fan Bingling looked at each other, and their eyes showed a strong sense of solemnity. At the same time, a thought suddenly popped up in Chu Shi's mind.

Or, the new variety show...

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Chapter completed!