Embossing is not a very difficult technology. This technology has appeared many centuries ago, and people press various patterns on leather products for decoration.

Early basketballs used the inner skin as the surface, which felt like a frosted feel. As long as it was not wet, it was relatively anti-slip. However, the inner skin was not as good as the outer skin in terms of wear resistance and waterproof performance, and it was easy to get dirty. The reason why the outer skin was not used as the surface of the basketball was because the outer skin was too slippery and it was inconvenient to play.

The emergence of embossing technology perfectly solved this problem. The granular embossing on the leather can play an anti-slip role. In the future, this technology will be mainly used in basketballs made of PU materials.

Chen Qiang only knew embossing technology, but he knew nothing about the specific process, so he specially hired several shoe-making craftsmen to form a R&D team.

After the end of World War II, Chen Qiang planned to enter the field of sports shoes, and at that time he needed a large group of shoe craftsmen. Instead of finding someone, it would be better to form a team now and then wait until the rubber control in the United States is relaxed and you can directly make shoes.

The embossed matter was handed over to the craftsmen of the R&D team, and the lawyer also handled the registration documents of the sports goods company.

There is naturally no need for Chen Qiang to do it yourself. If you spend some money to find a reliable lawyer, you can handle everything. In addition, the lawyer also provides door-to-door services, so you can handle the company registration without Chen Qiang coming forward. What Chen Qiang has to do is pay the money, and the second is to name the new company.

"Mr. Chen, the documents are ready, now you need to give your company a name." The lawyer said.

"Just call him nike!" Chen Qiang blurted out without hesitation.

"nike, this is the name of the goddess of victory in ancient Greek mythology!" said the lawyer.

"You are right, it is the goddess of victory in ancient Greek mythology." Chen Qiang nodded.

"I really didn't expect that Mr. Chen still has some understanding of ancient Greek mythology. Not many Chinese people are interested in ancient Greek mythology. You are really a knowledgeable person." The lawyer flattered.

I believe everyone is familiar with the name nike. It is the famous Nike, the world's number one sports brand.

"nike" is actually the name of the goddess of victory in ancient Greek mythology. It is translated as Nike in China. In ancient Greek mythology, she is the incarnation of victory. She has a pair of wings and a strong figure. Victory will follow where she descends. At the same time, she is also the follower of Zeus and Athena. In the Louvre, there is a marble statue of her, created in 200 BC. This statue is called "The Goddess of Victory in Samothrace". Unfortunately, the head and arms of the statue have been lost, but the craftsmanship of the statue is worthy of being the pinnacle of ancient Greek sculpture art.

Nike adopted the name "nike" because this name represents the goddess of victory.

Nike was originally called Blue Belt. In the 1960s, Nike founder Phil Knight and his college coach Bowerman each invested 500 US dollars to establish this Blue Belt company. Blue Belt company first sold running shoes from Japanese shoemaker Onitsuka. That is to say, the Blue Belt company was equivalent to a running shoe agent who bought goods from Japan and sold them in the United States. In the 1970s, Onitsuka thought Blue Belt was very profitable, so he proposed to buy 51% of the equity of Blue Belt company, otherwise he would stop supplying Blue Belt. Phil Knight refused this request, and Blue Belt was also in trouble. So Phil Knight changed the company's name "nike", and he also had the idea of ​​going all out and making a desperate move.

The result was that Phil Knight succeeded. After renamed Nike, the company surpassed Adidas in just eight years and became the world's number one sports brand. Many people are familiar with the subsequent stories. Nike became famous with Michael Jordan and became a multinational group with a market value of 100 billion yuan. Phil Knight personally became a super rich man with a net worth of tens of billions of dollars, and was a regular visitor in the top 30 Forbes' rich list.

When Chen Qiang planned to open a sports goods company, he had already made up his mind to use the name Nike. This name made Chen Qiang feel very familiar. The meaning of "Goddess of Victory" is also very good. In Chinese terms, the name is very auspicious. The key is that Chen Qiang can't think of any better name even in his mind. (In fact, he can't think of any better name after passing the test)

Chen Qiang once considered using the name "Adidas", but in the 1940s, Adidas' sneakers had already been released, but at this time the Adidas brand had not yet been officially registered.

The founder of Adidas is named Adolf Adidas, and Adidas is named after him.

Adidas was a German. He was originally a shoemaker and an amateur track and field athlete. As early as 1920, he had already created Adidas' first pair of running shoes. In 1926, he started doing business and ran a family business, mainly producing lightweight running shoes and football shoes. By the 1930s, the factory of the Dasler family could already produce the best sports shoes in the world. At the 1936 Berlin Olympics, athletes from many European countries wore DISler family's running shoes, and even American athlete Jesse Owens wore DISler's running shoes.

In 1948, Adidas Dasler had a conflict with his brother Rudolph Dasler, and the family business was divided into two parts. Adidas registered a company in his own name, which is now Adidas.

Adidas and Puma, the elder brother of Adidas, registered another company, named "puma", which is Puma. So Adidas and Puma were actually one of them seventy years ago.

I have to say that the Dasler brothers are really amazing in making shoes. When the two brothers are together, they can make the world's number one sports shoes. When the two brothers work alone, they can still create the world's top sports brand.

Chen Qiang is very familiar with the history of Adidas and Puma, so he did not use the name "Adidas". After all, Adidas began making shoes in the 1920s, and he also named the sports brand with his own name. If Chen Qiang registered "Adidas", he would also feel sorry for Mr. Dasler in his conscience.

...

The postman carried a large sack and walked into the NBC door.

For postalers, NBC is an important delivery point. Every day, a large bag of listeners sends letters from all over the United States to this place. The number of letters delivered in a day is comparable to that of more than a dozen communities.

The postman carried the sack and walked into the NBC's letter mail room with a quick look, then opened the sack, and threw all the letters onto the table.

"There are more letters than yesterday! I have to spend a lot of time sorting them!" The staff responsible for sending and receiving letters complained helplessly.

"Okay, Jim, don't complain. We all know that you never need to do something like categorizing letters. You ask the errand runners from various departments to help, right?" the postman said with a smile.

Jim continued to complain: "You come to deliver letters every day, and you must know that I didn't have so much workload here, but I don't know what happened recently. The TV department suddenly had a lot of more readers, and the number of letters was almost as high as that of several large radio channels. I really don't understand, just an iron box with pictures, what's the point? How come there are so many audiences to write to."

"Jim, it seems you don't know yet. Your TV station has recently started broadcasting basketball games!" said the postman.

"Basketball game? Can you watch basketball games on TV? I always thought that you have to go to Madison Square Garden to watch basketball games!" Jim replied.

"Of course I can watch basketball games on TV, and it's the Madison Square Garden game, the Knicks! Although there is only one game a week, I will watch it every week and I will never miss it." The postman said.

"You bought a TV to watch basketball games?" Jim asked in surprise.

"Of course not. I'm just a postman, how could I buy expensive things like TVs? But there is a small bar on my way home, and there is a TV. Whenever there is a night of competition, I will go there to have a drink, come and have a few bottles of beer, and watch the competitions by the way. And there are many people like me. To be honest, I can't help but want to write to your TV department!" The postman replied.

NBC is very efficient, and in just a few days, the television broadcasting equipment in Madison Square Garden has been laid out.

Taking advantage of the weekend, NBC broadcasted its first regular season on television, and then the audience's letters were sent to NBC's TV department like snowflakes.

The audience's reaction was great, almost every letter was full of praise and praise, and some fans even made special thanks for NBC's such a wonderful program.

The TV audience in that era was quite simple. When they met good-looking programs, they would really give praise without hesitation. After all, watching TV programs at that time was not charged, and there were no advertisements for TV programs. The main reason was that they could not receive advertisements. Broadcasting TV programs was similar to doing charity. The TV station served the people wholeheartedly without asking for rewards. Whenever a wonderful program was broadcast, it was equivalent to providing a high-quality service, and naturally they would be sincerely grateful to the audience.

Nowadays, the audience is the parents of the TV station's food and clothing. It is natural to watch wonderful TV programs. No one praises good programs, and bad programs scold them. If a certain TV broadcasts a good TV program, not many people will praise the TV. However, if a certain TV broadcasts a bad program, it will inevitably be full of scolding.

...

Another game day.

Restaurant owner Donald stood at the counter with a depressed look on his face, looking at the empty restaurant lobby. It was only past seven o'clock, but the last guest had already left.

"What's going on? There seem to be fewer and fewer customers recently, especially today, there are no customers early. Do I have to close now?"

"In recent times, the unemployment rate should not be high. I can see workers going to and from get off work in groups every day. It seems that finding a formal job is not difficult, but why are there fewer and fewer customers here?"

"The chef is still the same chef, the ingredients are the same as before, and the recipe has not changed. I have tasted it just now. The food here tastes the same as before, and the quality has not deteriorated. Why did I suddenly lose the recognition of customers!"

Donald was puzzled, he couldn't figure out why his business here was getting worse and worse.

After waiting for more than half an hour, no guests came. Donald decided to close.

After closing the lights and locking the door, Donald just planned to get up, but saw another restaurant not far away. It was brightly lit and could be seen through the glass window. There were shadows inside, and there should be many customers.

This restaurant not far away is also a competitor of Donald. Although it is a competitive relationship, both restaurants rely on their own abilities to make a living. They have been in peace for many years, and their business is also worth a lot.

But now, Donald's restaurant has no customers closed early, and there is a crowded voice on the other side, which makes Donald feel a little uncomfortable, and envy and jealousy have arisen in Donald's heart.

"The chef opposite is not better than the chefs here, nor is it cheaper than mine. Why is his business so good?" Donald decided to go and find out in person.

Donald approached the restaurant and found that there were many customers inside. From time to time, there were bursts of messy cheers, which felt like a large group of people gathered together to watch a performance.

"They wouldn't have invited ****!" Donald thought maliciously, and then walked into the restaurant.

After entering the restaurant, Donald discovered that a large group of people were sitting around, and among them was a TV.

"Television? Are these people watching TV shows? Is this little iron box so attractive?"

Thinking of this, Donald also approached the crowd and stood at the end and looked at the TV.

On the TV screen, the New York Knicks game is being played.

"It turned out to be a basketball game! I didn't expect that the basketball game started to be broadcast on the TV! The basketball game is more interesting than other programs." Donald couldn't help but stand still, and like other fans, he watched this basketball game.

Soon, Donald joined the game like the people around him, and even ordered an apple pie as a dessert for the game. Donald's own restaurant has apple pie, and it is the first time for Donald to eat at his competitors.

Unconsciously, Donald stayed here for more than an hour until the end of the game.

The crowd gradually dissipated and Donald left the restaurant.

Standing in front of the restaurant, Donald wiped the corner of his mouth, which left some of the smell of apple pie.

"It's so damn, I actually ate an apple pie from my competitors! And I also ate it with relish." Donald's depression aggravated a little.

Donald looked at his watch and realized that he had just watched a basketball game for more than an hour.

"The TV is because of that TV! It is because of the sports competition that is playing on the TV!"

At this moment, Donald finally realized why his business was getting worse and worse, but the business here opposite was so good because diners were all coming to watch the basketball game!

"I'm going to buy a TV tomorrow!" Donald said gritting his teeth.

—————
Chapter completed!