160, image spokesperson
The opening date of Jing'an Electric Appliances was March 2, 1995. That day was also the day when the people were rising. I probably realized that Xiong Baizhou's cover and means of the home appliance industry in eastern Guangdong had reversed the direction of public opinion with just one dinner. In the past two days, the road was far from being like Lin Yu, and he was much lowered. He buried his head and carefully prepared the opening of the first store, and was careful to beware of Zhou Mei Electric Appliances.
However, this road is far from far enough. Xiong Baizhou would definitely dig a pit, but this pit was not preventing Jing'an's first store from opening. It was to drag the road in this circle after opening, driving the related red child to passively develop northward and help Zhoumei Electrical Appliances open a road to the north.
However, Xiong Baizhou is happy to see that Jing'an Electrical Appliances occasionally feels embarrassed.
For example, the current management meeting was originally just discussing two things: one was the preliminary preparation progress of hundreds of cities and hundreds of stores, and the other was the issue of Zhoumei Electric Appliances’ image spokesperson.
As they were talking, Xiong Baizhou suddenly interrupted: "Our opponent will be ready to open in a few days. I think it would be better to announce our 100 cities and 100 stores on the day they opened."
The management grinned after hearing this. When Jing'an Electrical Appliances' first store opened, Zhou Mei Electrical Appliances announced that it would open 100 stores. Will this be a little desperate for Jing'an?
The "Hundred Cities and Hundred Stores" plan is no longer news within Zhou Mei. The team of the store management department has long been investigated and implemented under the leadership of Yao Xinqun. Now Feng Jingzhou is here to represent the department to hold a meeting.
However, there was a wave of discussion on the issue of image spokesperson.
Xiong Baizhou first raised this issue: "Zhoumei Electric Appliances has now developed to the point of going inward and outward. The 100 cities and 100 stores plan is our first step, but this plan requires other means to assist."
Zhoumei Electric Appliances has an unparalleled influence in eastern Guangdong, and is still well-known in the home appliance industry in other provinces and cities, but the ordinary people don’t know much. If a hundred cities and hundreds of stores want to enter other areas, they need a suitable spokesperson as the stepping stone.
"Manager Cen of the Advertising Department has formulated four image spokespersons based on our development needs and corporate culture. I actually know very little about celebrities and want to hear everyone's opinions,"
Xiong Baizhou really didn’t chase stars in his previous life. He didn’t have this condition when he was young, and he didn’t have that mentality when he had the conditions, so he only had the most popular artists.
"Jianbo, please introduce it to you."
Cen Jianbo opened the notebook and said: "Our company's corporate culture is service and responsibility, so dedicated and sunny artists are our basic requirements. The personality of celebrities cannot be too aggressive. In order to cooperate with the promotion plan of 100 cities and 100 stores, popularity is also an important factor."
Xiong Baizhou nodded in his heart. Cen Jianbo had strong personal abilities and understood the rules very well.
At this time, most corporate spokespersons are determined by the boss themselves, and the procedures involved are very complicated. The stars who applaud flowers are the weaker side behind the money and power, and some rules will also be involved.
Cen Jianbo had actually consulted Xiong Baizhou for a long time, and Xiong Baizhou even joked: "If you choose, can you have a meal with the stars?"
"There are basically no restrictions, as long as the money is in place." Cen Jianbo did not intend to hide it when facing this shrewd boss.
"But I think the atmosphere of Zhoumei Electric Appliances is very motivated now, and the unspoken rules are not suitable for this soil at present." Cen Jianbo fulfilled his duties and obligations to remind him.
Xiong Baizhou smiled and handed the list back to Cen Jianbo: "Pick four people and discuss it. Everything is done according to the procedures. Zhou Mei Electric Appliances should be pure like a sleeping beauty."
The reason why Cen Jianbo dared to make suggestions like this was that after getting along, he learned that Xiong Baizhou could accommodate his subordinates’ correct opinions.
"It's very comfortable to do things under such a boss." Cen Jianbo, who returned to the office, thought to himself.
At this time, Cen Jianbo had already introduced one by one:
"Li Min, the most popular male star in Hong Kong and Taiwan, with an endorsement fee of 2.8 million yuan, and his characteristic is that his temperament is very good."
"Liu Dehua has the influence of the four kings, second only to the people, with an endorsement fee of 2.6 million, hardworking and hardworking"
"Chen Long, an international action superstar, is very well-known and has an endorsement fee of 4 million yuan."
"Deng Lijun, the queen of Hong Kong and Taiwan, has a large fan base, especially in Southeast Asia, with an endorsement fee of 3.2 million yuan."
After Cen Jianbo finished speaking, everyone focused their attention on the big boss. Xiong Baizhou immediately expressed his attitude: "I am not very familiar with these stars, and the decision is in your hands."
"Ah, that's great." Zhou Wei couldn't help but scream with joy when she heard that she could choose the spokesperson for Zhou Mei Electrical Appliances.
In this matter, Zeng Min and Zhou Wei are more active than gay men. Xiong Baizhou originally thought they would choose which male star they would choose, but their opinions were surprisingly consistent Deng Lijun.
"It's the same choice as Wang Lianqiao." Xiong Baizhou smiled in his heart. At that time, he also sought Wang Lianqiao's opinions. The beauty Wang chose Deng Lijun without hesitation.
Xiong Baizhou looked at Cen Jianbo, and he believed in the opinions of professionals more.
"Ms. Deng is actually better in terms of cost-effectiveness, but I just heard that she is not feeling well recently. If she is the spokesperson for her image, too many business activities would probably not be able to be completed."
"Where is Ms. Deng now? My best opinion is to announce the 100 cities and 100 stores plan," Xiong Baizhou said something applicable.
Cen Jianbo used to be engaged in market planning and publicity, and had a lot of resources in the industry. He took out his mobile phone and made a few phone calls and contacted the person in charge of Deng Lijun's company in Guangdong City. When the other party knew that companies like Zhoumei Electric Appliances had an image endorsement need, he said that he would try his best to coordinate.
This is the party involved in "Billion Yuan Zhou Mei" and "Million Night Banquet", and the public also has a good reputation.
"Ms. Deng is not feeling well recently and is in a hospital in Chiang Mai, but her agent said she is not seriously injured." Cen Jianbo replied.
"Then let's make it a temporary appointment to Mr. Deng Li." Xiong Baizhou thought for a while and made the final decision.
"Now entertainment companies regard celebrities as livestock. If a celebrity signs a contract, it is like signing a contract for a body sale. It is not surprising that he gets tired and sick." Xiong Baizhou is not surprised by this.
Xiong Baizhou thought it would be unrealistic for every store to ask Deng Lijun to come. Just take a promotional video and borrow the portrait rights.
"As for physical problems, Manager Cen will learn more about it. Just a few key commercial activities can be present."
Everyone has a sub-health state, so there should be no problem, Xiong Baizhou didn't take it seriously.
Sorry, I'm a little late, thank you for the rewards for the wine smelling and drunkenness.
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