While the Athens Olympics are in full swing, in late August, the summer vacation is coming to an end.

A TV series that started marketing and advertising half a year ago, and has been showing trailers and trailers every day on major star TVs and the Internet for the past month, is finally about to premiere.

This drama is none other than "Legend of Sword and Fairy", which Zhang Jin invested a lot of money to create. With his help, the TV series "Legend of Sword and Fairy" was broadcast half a year earlier than in reality, and the overall quality will also be improved with the blessing of money.

Big improvement.

Directors Zhang Jin and Li Guoli originally planned to broadcast it at the beginning of the summer vacation, just in time to gain a wave of popularity while students were on vacation. But God’s calculations were not as good as theirs, and they never expected that the Hollywood special effects company Industrial Lighting, which they spent a lot of money to find, would

Damn, they actually postponed their drama because of special effects deadlines for other Hollywood movies.

Although the crew's director Li Guoli and Zhang Jin's This Is Great Entertainment Culture Co., Ltd. jointly protested and made stern representations, Industrial Light and Magic didn't care at all and used all kinds of excuses to evade the delay.

Industrial Light & Magic's arrogance meant that the special effects for the Sword and Sword TV series were being worked on for more than half a year, and the production was not completed until the end of June.

After Li Guoli received the finished special effects product, he immediately submitted it for review and actively contacted major provincial TV stations to arrange meetings to watch and purchase the film. However, even with such a tight schedule, the final broadcast time was only in August.

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However, August coincides with a major event such as the Athens Olympics, which attracts national attention, which will definitely have an impact on the broadcast.

The only TV dramas that dare to compete with the Olympics in ratings and attention during the Olympics are three classic old dramas: New White, Journey to the West, and Return of the Pearl.

After Li Guoli and Zhang Jin discussed the broadcast time, they decided to broadcast it in late August.

First, you can avoid the full conflict with the Olympic Games date and wait until the high attention in the early stages of the Olympic Games has passed.

Second, relevant trailers can be released during the Olympic Games. For example, Liu Xiang can run faster than Li Xiaoyao and fly with a sword. Zhao Ling'er and Lin Yueru used five spirit beads to play ball after watching the women's table tennis match. Creative advertisements like these are more effective than simple ones.

The film is much more interesting and will definitely attract a lot of people's attention.

Third, since there is no way to attract student parties during the summer vacation to increase the overall ratings, we might as well take advantage of the period before the start of school to broadcast it. The first half of the drama during the holidays has high ratings, and the second half of the drama after the start of school has high ratings.

There is a high level of discussion.

These are all summarized by Zhang Jin based on the routines commonly used by some drama producers in later generations. Although they may not look eye-catching, they are all routines that the drama producers have worked out over time to cut off the audience.

For the management behind the crew, even if the TV series they produce is shit, they can still trick the audience into eating it, and they will never lose money!

It's only 2004, and the audience of this era is quite pure. They have never been beaten by the management, and they have no defense against these routine advertisements. They allow the routine advertisements to appear in front of their eyes, and then they are deeply brainwashed.

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With the promotion of the advertising routine summarized by Zhang Jin, Legend of Sword and Fairy has already gained a lot of popularity before it even started airing.

Apart from discussions among gamers themselves about the adaptation of the drama, discussions on the Sword and Sword film and television series remain very popular on the Internet, whether in QQ groups or Tieba forums, and it even ranked sixth in the most popular discussions on Tieba TV series bar.

The five mountains standing in front of it are My Fair Princess, Legend of the White Snake, Journey to the West, 2003 version of Demi-Gods and Love in the Rain. I can only say that Aunt Qiong Yao is really fierce!

It was under such a situation that it was a prime time slot on Friday, August 27th.

The TV series "Legend of Sword and Fairy" is officially aired!

Originally, according to real-life standards, it was almost impossible for the Sword and Sword drama to receive good channel treatment during its first broadcast. It was impossible to get star status. The prime time slot on local channels was already the best treatment.

After all, this film has no big director, no well-known actors, and no solid backstage background, so what qualifications does it have to be a star!?

Therefore, even if Zhang Jin and the crew are willing to give up some money to purchase the film, they will only get prime time premieres on five local stations at most, which is already the limit.

If it weren't for the storyline, special effects, and handsome actors in the Fairy Sword drama, none of the five TV stations would be willing to get the right to premiere it. After all, no one wants to share their prime-time ratings with others.

In addition to the first broadcasts of the local channels of these five major provincial TV stations, the TV channel of Xihong City is naturally indispensable.

On the day of the premiere, students, office workers, game fans and other people who watched the drama returned home. After dinner, they took advantage of the news broadcast time to finish homework, wash dishes, take a shower and other things, and then nestled on the sofa with snacks and drinks.

Waiting for the weather forecast to end.

The weather forecast of a few minutes was quickly finished. After a short commercial and theater preview, the eagerly awaited audience finally welcomed the premiere of Legend of Sword and Fairy.

As soon as it opens, there is a vast sea of ​​clouds, lightning and thunder!

Li Xiaoyao stood alone on the top of the mountain, holding a small sword in his hand.

Along with the long flute sound, the small sword in his hand transformed into a giant sword, and he immediately jumped from the top of the mountain onto the giant sword, flying with the sword in the vast sea of ​​clouds.

The ethereal and melodious singing of the female voice, combined with the beautiful scenery of the sword flying in the clouds in the sky, gives people a sense of freedom and heroism!

Although Industrial Light and Magic's behavior of delaying the construction period is particularly bad, there is no doubt about their level. The special effects are so made that it is not obvious that they are special effects at all. It is as if they are really flying with the sword, which is countless times better than the original version.

The beginning of the big scene and expensive special effects, accompanied by the music "Slaying the Wolf", instantly attracted the attention of the audience in front of the TV!

In the first episode, in Nanzhao Kingdom ten years ago, the leader of the Moon Worshiping Cult summoned a water monster to cause floods in order to force the witch queen to reveal her true form. In order to save the people of Nanzhao Kingdom, the witch queen had no choice but to reveal her true form and fight the water monster.

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In a great battle, the Witch Queen died. Grandma fled Nanzhao Kingdom with Zhao Ling'er in her arms, and was rescued by Li Xiaoyao.

The leader of the Moon Worshiping Cult performs magic, the image of the water monster, the half-human, half-snake appearance of the Witch Queen, and the subsequent fight between the Witch Queen and the water monster in the sky and on the ground, causing huge waves, the scene is full of real shock!

These days, who would spend money on special effects for a movie to make a TV series? Of course there are no such fools!

Therefore, when the TV series "Legend of Sword and Fairy" with a movie quality was aired, people instantly felt that it was different!

The graphics and special effects of this show are completely different from those glamorous bitches before!

Then, the camera turned to the small town of Yuhang ten years later.

Li Xiaoyao had a fierce battle with the Rakshasa hag in his dream. After being woken up by Aunt Li, he rushed to open the store and met three weird moon worshipers. The three moon worshipers stayed in the store and drugged Aunt Li to unconsciousness.

As a result, Li Xiaoyao had to go to Xianling Island to seek help, and met Zhao Ling'er on the island. Under the auspices of his grandma, he got married to Zhao Ling'er in an inexplicable way.

Not to mention the buildings in the town and the costumes of the residents, the crew also put great care into their costumes.

What really amazed the audience was that after Li Xiaoyao landed on Fairy Island, the scenery and scenes were really eye-opening!

What is a paradise! What is a fairy place!

With the addition of real-life architecture and special effects, Fairy Island perfectly presents a scene that is in line with domestic audiences’ impressions of a paradise, and people can’t help but praise it loudly!

In addition to exquisite transformation methods and scenes, an excellent TV series also needs actors who fit the character image. The Moon Worshiping Leader, Witch Queen, Grandma, Aunt Li and others who appeared in the first episode are all old people.

Actors or young talented actors spend a lot of money to hire people to play supporting roles.

The two protagonists, Li Xiaoyao and Zhao Ling'er, are played by Hu Ge and Liu Yifei. They look and dress as if they are characters walking out of a painting. Li Xiaoyao and Zhao Ling'er are so alive that there is no one better than them.

An actor who fits the role better!

The perfect actors' roles, excellent costumes, superb acting skills of veteran actors, and the plot that is easy to understand and not too fancy, easily bring the audience into the world of Legend of Sword and Fairy, and

Immersed in it.

Two episodes were aired in one night, which lasted for nearly an hour and a half.

After the premiere, the audience felt unsatisfied and full of excitement and joy. They went online to find friends and organize friends to express their feelings to each other.

After watching the first two episodes, many non-player Fairy Sword fans are very worried about how Li Xiaoyao can remember Zhao Ling'er. They are also worried about whether Zhao Ling'er and grandma on Fairy Island can defeat the Moon Worshipers.

dangerous.

For a time, the number of posts on the Fairy Sword TV Drama Bar exploded, and it ranked third on the Tieba TV Drama Hot List for the first time.

At the same time, a lot of discussions about the Fairy Sword TV series emerged in various chat groups and class groups!

The premiere of Legend of Sword and Fairy tonight was a huge success!

The news about the ratings reported by the five TV stations all showed the strong ratings appeal of the Fairy Sword TV series.

The ratings on the first day of the broadcast exceeded the ratings of all TV series this year, and in the ratings rankings of various channels in recent years, they were only slightly lower than those classic old dramas.

The premiere on the first day was such a huge success that everyone was even more looking forward to the second and third days of broadcasting. Because it was the weekend, and the weekend's popular TV series and variety shows took turns to bombard the prime time, and there was also the closing of the Olympic Games.

Impact, if the Fairy Sword TV series can withstand this wave of impact and continue to maintain stable ratings, then it can prove its own drama strength.

On Saturday night, during the prime time, the third and fourth episodes of the TV series "Legend of Sword and Fairy" were broadcast.

The story follows the second episode where Li Xiaoyao and Zhao Ling'er got married. The next day, they were attacked by the Moon Worshipers who came to the island. Li Xiaoyao ate the Forgetfulness Gu and forgot what happened on Fairy Island. After returning to the inn, he happened to meet Jiu Jian at night.

Immortal, learned Shushan Kung Fu.

In the third episode, Li Xiaoyao accidentally discovered Zhao Linger, who was kidnapped by three moon worshipers. The two met again, but one of them had forgotten the other.

In order to save Zhao Ling'er, Li Xiaoyao escaped from being hunted by the Moon Worshipers, and was rescued by the Jiujianxian in the process.

In order to find their grandma, the two returned to Fairy Island together, and finally found their dying grandma in the Fairy Palace.

Grandma passed away after entrusting Zhao Ling'er to Li Xiaoyao. Zhao Ling'er reluctantly cremated her grandma and prepared to take the ashes back to Nanzhao Kingdom. Li Xiaoyao also kept his promise and escorted her back to Nanzhao Kingdom.

In the fourth episode, Li Xiaoyao and Zhao Ling'er returned to Yuhang Town to pack their luggage and say goodbye to their blind date. The two took a boat at the pier and left. On the way back to Nanzhao, the two fell in love with each other and their relationship became deeper and deeper. They met Liu Jinyuan, the top scholar in the new science, and were invited by him.

I went to my uncle's house as a guest and met Lin Yueru who was pursuing people unreasonably on the street.

Saturday's episode ended with Lin Yueru's debut.

Lin Yueru, who has a dashing and heroic demeanor as a heroine, quickly attracted the attention of many fans of the Sword and Sword drama. There are even game fans who are spreading knowledge about Lin Yueru in Tieba and QQ groups.

The Ling'er Party and the Yueru Party began to take shape.

After the success of the TV series "Sword and Sword" in its premiere on Friday, the ratings for the Saturday series did not drop as much.

Despite being bombarded by major TV and CCTV variety shows, the TV series Fairy Sword still relied on its excellent quality and good reputation, as well as the popularity accumulated from previous advertisements, to complete the ratings increase on this day!

Although it was only one percent more than the previous day, it also proved the strength of the Fairy Sword TV series and made the five TV stations that purchased the broadcast rights overjoyed!

But the only regret they have is that they didn’t get the exclusive premiere rights!
To be continued...