After getting the Shangfang Sword from Li Shimin, the Tang Dynasty Royal Money House's movements suddenly became rapid.

At the same time, the Datang Daily also began to warm up, explaining to everyone the current shortage of gold and silver coins, and explaining the dangers of this situation.

Of course, the solution mentioned in it is definitely mixed with private goods.

As the actual executor of Tang Yuan’s issuance, Wang Youcai almost never even went back to his home during this period, and spent all his heart between the printing workshop and the Tang Dynasty royal money house.

"President Luo, I would like to ask you about your views on Tang Yuan's publicity strategy. Now, the printing workshop has made preliminary preparations, and Tang Yuan's printing paper is also being produced in a intensive manner and will be released soon. At that time, all the salaries of officials in Chang'an City will be distributed using Tang Yuan. Whether you accept this new currency can be seen immediately."

Although Wang Youcai was very confident in Tang Yuan, this was a new thing after all.

For some stubborn people, they must still think that the most reliable thing is to hold real money in their hands.

That's why Wang Youcai thought of coming to the Datang Daily to have a good chat with Luo Binwang.

"Youcai brother fought an ingenious marketing war in Tianzhu, earning more than one million taels of gold for His Royal Highness the King of Chu. Now, I don't know how many of you are in the business district of Chang'an City, but there are really not many. Why, what else can you do in Chang'an City be so difficult for you?"

Luo Binwang couldn't help but joke when he saw the recent celebrities around Li Kuan coming to his office so low-key.

"Not as exaggerated as you said! The matters about Tianzhu were planned in advance by His Highness the King of Chu. I just went to implement them. If someone else went there, I could still achieve similar results."

In front of Luo Binwang, a famous talent, Wang Youcai is still very low-key.

Besides, he is now the president of the Tang Daily, and his status in the Chu Prince's Mansion is no worse than that of himself.

"It's different! There is a huge difference between people in this business. If you let different people do it, the results will be completely different.

Your Highness the King of Chu will give you such an important matter of Tang Yuan’s issuance, which fully demonstrates his trust in you. If there is anything I can help, please don’t be polite.”

As a senior media person, Luo Binwang has already felt that the power of the Chu King’s Mansion has begun to exert force on Tang Yuan.

At this time, he naturally won't hold back.

"Tang Yuan's is an inevitable release! But I am still a little worried about whether everyone agrees with Tang Yuan. If all the Tang Yuans issued by then go back to the Tang Dynasty Royal Money House after a round trip, it will become a laughing stock."

After all, Wang Youcai is only in his early twenties. It is impossible to be responsible for such a big thing.

"So, what you most want to solve is the trust of merchants, people and nobles in Tang Yuan?"

Luo Binwang immediately grasped the point and knew what Wang Youcai wanted to express.

"That's right! It's a matter of trust! If the issuance of banknotes does not exist, it is destined to fail."

"Trust this thing is actually not illusory. If someone believes in you, there will be no problem no matter how hard you work, but if someone does not believe in you, then no matter how hard you work, it will not be effective.

In my opinion, if you want to solve the trust problem of Tang Yuan’s new thing, the best publicity strategy is to equivalent this Tang Yuan to something else, and give everyone some subconscious hints, which shows that Tang Yuan is very reliable and worthy of everyone’s holdings.”

Luo Binwang is no longer the stubborn scholar he used to be.

After years of training in the "Da Tang Daily", he has already seen the worldly styles much more thoroughly.

"Equivalent? What do you mean to link Tang Yuan to?"

"Yes!"

"We Tang Yuan can directly exchange copper coins in the money house. This is actually the biggest equivalent, right?"

"Yes, this solves the value problem of Tang Yuan. If there is no such premise, then Tang Yuan's introduction will definitely be much more difficult. However, this does not mean that the people are willing to use Tang Yuan, because they still lack confidence in Tang Yuan."

Luo Binwang considered the significance of Tang Yuan from a personal perspective. He felt that if gold, silver and copper coins were available, he was still willing to use metal currency.

"Then let Tang Yuan be equivalent to what, so that everyone can have confidence?"

Wang Youcai is a mystery to the authorities, and obviously he has no idea in his heart.

"Didn't the Tang Dynasty royal bank issue a large amount of silver notes? Now, the Tang Dynasty business district has accepted the existence of silver notes. Since that's the case, when you promote Tang Yuan, try to move it to the attributes of silver notes to solve everyone's cognitive misunderstandings."

"Go closer to the silver bill? President Luo, what do you mean is to make everyone have an illusion that Tang Yuan is actually an alternative silver bill?"

Wang Youcai's eyes lit up, and he thought Luo Binwang's proposal was very good.

Although the silver notes were first launched, there were some twists and turns.

But until now, merchants are still accustomed to using silver notes when trading large amounts.

Even when giving gifts, everyone found that silver notes were much more convenient than other things.

Whether you give gifts to a clerk, a county magistrate, or a minister in the court, you can basically solve the problem with a silver note.

The difference is just the difference in numbers on the banknotes.

Of course, although silver notes facilitate the commercial circulation of the Tang Dynasty, it is still very inconvenient to use them.

For example, I went to the shop to buy something worth five cents of money, but I took out a silver note worth one hundred cents of money for the shopkeeper, which was useless at all.

Unless the other party is willing to find you ninety-five silver coins or other metal currencies of equivalent value.

Otherwise, this order business would be difficult to succeed.

"That's right! Tang Yuan and silver notes have a lot of acquaintances. As long as everyone has an illusion, Tang Yuan is a silver notation, but the amount is generally small. At that time, merchants who are used to the existence of silver notes will naturally accept Tang Yuan.

Besides, in the long run, Tang Yuan’s introduction is very beneficial to the development of Tang Dynasty’s business. As long as the merchants and people who have a relatively long-term vision will not reject Tang Yuan’s existence.”

"Okay! Then we will follow the plan you mentioned in the next few days. We must let Tang Yuan spread to the ears of the people in Chang'an City in a short period of time. Let him become an existence that can replace gold and silver coins."

Wang Youcai knew very well how high Li Kuan had expectations for Tang Yuan.

Although it is said that every Tang Yuan in this country can be exchanged for the corresponding metal currency in equal amounts.

But over time, Tang Yuan's launch speed will definitely not keep up with market demand.

At that time, the once one-to-one distribution ratio will gradually become one-to-two, one-to-three, or even one-to-ten.

In other words, if you have a penny in the vault, you will issue Ten Tang Yuan.

This is pretty good, at least it did not allow Tang Yuan to decouple from the metal currency.

If the future is ripe, then it is very possible for the Tang Dynasty Royal Money Bank to directly decouple Tang Yuan from gold and silver, becoming a currency that relies on the credit of the Tang Dynasty's national credit or the credit of the Tang Dynasty Royal Money Bank.

Once this is achieved, the Tang Dynasty, which has the Tang Yuan Dynasty, will have many ways to harvest the surrounding foreign countries.

Many times, disputes of interest do not necessarily need to be resolved with swords.

The Tang Dynasty's pursuit of territory should also slowly slow down.

...

"Censor Yang, it turns out that Tang Yuan looks like this, and he looks quite exquisite."

The Tang Dynasty Royal Money House moves very quickly.

Seeing that the Ministry of Revenue paid salaries to the officials in Chang'an City again, the first batch of printed Tang Yuans was immediately put into use.

In Chang'an City, all workshops and shops in the Chu King's Mansion have been instructed to refuse to accept Tang Yuan for any reason.

Even in commercial transactions, it is necessary to encourage the use of Tangyuan Settlement, and customers who use Tangyuan Settlement can even give certain discounts.

In short, Tang Yuan has already reached this point, and he is only allowed to succeed and not fail.

"The printing workshop of the King of Chu Mansion is the highest-level technical level in the Tang Dynasty. I heard that Tang Yuan's printing uses unique technology, and the King of Chu Mansion also specially built a printing production line to print Tang Yuan."

Yang Benman knew more about it than Linghu Wujiang.

"I see that many clerks are a little dissatisfied with the court's direct conversion of salary into Tang Yuan and paying it out of thin air. It is equivalent to increasing the time for them to go to the money house to exchange copper coins out of thin air."

"Why do you still have to go to the money house to exchange for copper coins?"

"Because Tang Yuan is inconvenient to use, before that, I only saw Tang Yuan in the newspaper and never saw any of them on the market. Many people have never seen Tang Yuan before, so they naturally dared not accept Tang Yuan. In the end, they had to trade through gold, silver or copper coins."

Linghu Wujiang's words represent the views of many people in the Censorate.

"You underestimate the ability of the people in the Chu Prince's Mansion to do business! Not to mention that Tang Yuan himself can exchange copper coins at any time, just let the court use Tang Yuan to pay salary, and then people will announce that all its workshops will only accept Tang Yuan settlement, which will force many people to exchange Tang Yuan.

At that time, you go to the money house to exchange Tang Yuan for copper coins, but others go to the money house to exchange copper coins for Tang Yuan. In the end, you will find that you still need to go to the money house to exchange copper coins for Tang Yuan again. Are you trying to trouble yourself?"

Yang Benman has a very profound understanding of how much influence the Chu King’s Mansion has in the Tang Dynasty business district.

You're welcome to say that as long as the Chu Prince's Mansion makes every effort to promote the popularization of Tang Yuan, more than half of the commercial transactions in Chang'an City will be quickly switched to Tang Yuan settlement.

Of course, it is not that easy to turn all transactions into Tangyuan settlement.

After all, there are always some people who are very stubborn.

There are also some people who are making trouble behind their backs and making some gossip.

"What do you mean is that I will hold Tang Yuan in my hand first? Anyway, it can be exchanged for copper coins at any time, so don't worry now?"

"That's right, sooner or later you will have to use Tang Yuan's, why are you doing so much?"

...

"It's too much! I've exchanged countless money with these few pieces of paper. Brother Zheng, can we issue a banknote like this?"

Five gatherings were in the middle, and Changsun Chong slapped a Tang Yuan on the table with a very dissatisfied expression.

"The name of God of Wealth is not for nothing. Others' Tang Dynasty royal monetary houses promised very well, and all Tang Yuans can be exchanged for copper coins in the monetary house at any time.

But as long as Tang Yuan can use it, how many people will really exchange it? At that time, it would be equivalent to printing a bunch of paper money in the Tang Dynasty and buying all kinds of things with low-value banknotes.

But it would be unrealistic if you say we also print a banknote."

When Zheng Hai was talking, he felt very tired.

Why are the good things in Chang'an City always taken away by Li Kuan?
To be continued...