Chapter 1616 Influence of the increase in oil(1/3)
Zuo Sen is a manager of Jintai Iron Workshop.
His abilities are not particularly outstanding, but they are not very bad either.
So Jin Tai handed over all the matters related to his Jin Tai Iron Pot to him.
The business in this area has always been relatively stable and there is no room for development and progress.
However, he can also contribute some turnover and money to the workshop every month, so although Jin Tai does not pay special attention to it, he does not intend to give up.
After all, Jin Tai Iron Pot played an important role in his history of making a fortune.
It was with the first advertising marketing of Datang that Jintai Iron Pot became famous.
Today, Jintai Iron Pot is the most famous in this industry.
Of course, its price is not cheap either.
Even if it has launched iron pots of all grades of high, medium and low, it is more expensive than other similar shops.
However, Zuo Sen was in a very good mood during this period.
When the guy submitted his analysis report on sales related to each month of this year, Zuo Sen could no longer sit still.
He came to Jinta's office with the report directly.
"The owner, the recent sales of iron pots are very good, and it has set a record high for two consecutive months.
I think I should take this opportunity to advertise in the Datang Daily or other newspapers to see if we can create another history?"
On the way to find Jin Tai, Zuo Sen thought about what he should say today.
Although he did not have particularly great ambitions before, he definitely hoped that the business he was responsible for could grow and grow.
However, the monthly sales are stable and like data produced, which disappoints him very much.
Even though he has developed a lot of marketing measures in the shop, the effect is not very big.
But the changes over the past few months have made him see hope again.
After all, Jintai Iron Pot has a very deep foundation. If it is operated well, this business alone can occupy a place in the business district of Chang'an City.
"The sales of iron pots are still rising? So strange?"
Jin Tai took the report handed over by Zuo Sen and browsed it quickly.
Jin Tai is quite familiar with all the businesses of the entire Jintai ironworking workshop.
However, most of the time he just controls the overall situation and does not have so much energy to manage each specific business.
Now that Zuo Sen has not paid special attention to what he has told him, he has not paid special attention to before.
After all, the plates in Jintai ironworking workshop are so big that even if the sales of iron pots increase a lot, the impact on the overall turnover is relatively limited.
After all, other businesses are also constantly developing recently.
"I made a good analysis and arranged for people to find each customer to do some investigation.
Judging from the current situation, the increase in sales of iron pots is related to the development of our Datang foreign trade.
On the other hand, it is closely related to the increase in oil on the market.
It can even be said that the latter's influence is more far-reaching.
Of course, the income level of the people is increasing, but the price of iron pots has not increased, and it has even dropped.
This should also be a very important factor.”
Since he came to report to Jin Tai, Zuo Sen would not have done any preparations and just reported it casually there.
This is a taboo for a manager.
After all, Jin Tai is so busy every day, so he doesn’t have time to listen to Zuo Sen’s report every day.
Now Zuo Sen takes the initiative to report on the matters related to the iron pot when he comes to Jin Tai. If he doesn't say a word, one, two, three, and four, it will not only not have a good effect, but will even have a counterproductive effect.
Just like in later institutions, when an employee needs to report news to the company boss or unit boss.
This is an opportunity and a risk.
If you report well, it will make the leader's eyes shine.
But if you report badly, it will become a mistake.
Especially when reporting good news, we should pay attention to the impact in this regard.
If you accidentally turn a good thing into a bad thing.
"Except in the Western Regions, we are developing the market, many orders in other overseas trade have been snatched away by other cheaper iron workshops.
Orders in the Western Regions are all taken directly from the workshop and have not passed through the iron pot shop.
So, do you think the increase in sales of iron pots in recent months has a lot to do with the increase in oil on the market?"
Jin Tai thought about it for a moment and found the key to the problem.
The income level of the people of the Tang Dynasty did not increase this year.
In recent years, people's income has been increasing, but the sales of iron pots have not been increasing all the time.
If there has been a significant increase in recent months, it should not be affected by changes in income levels.
In this way, the cause of the problem is basically certain.
“Yes, I think so too.
Before this, although cooking has been around for more than ten years.
With the emergence of cooking, the sales of iron pots have also experienced a period of growth.
However, since grease is required to stir-fry, the dishes made are not as delicious as the stew.
Therefore, the sales of iron pots have been maintained in a relatively stable state over the years.
However, starting this year, not only will lard, but also whale oil lamp oil for people to eat.
Peanut oil, corn oil, soybean oil, and sunflower oil are also appearing one after another.
As for the production of cottonseed oil, it has increased a lot.
As a result, the prices of various oils naturally declined significantly.
Especially in the past two years, Liaodongdao has been vigorously developing soybean cultivation, and the output of soybean oil has increased very quickly.
In addition, the oil yield rate of new oils such as peanut oil is very high, which makes many people begin to be able to withstand the consumption of oil.
As the oil is abundant, the stir-fry will naturally become significantly delicious, and the sales of iron pots are also increasing."
Zuo Sen carefully explained what he understood.
"What do you mean is that with the increase in oil supply and the emergence of new oils, will the penetration rate of iron pots be further increased?"
Jin Tai thought about the content of Zuo Sen’s report and thought it made sense.
Compared with the previous ceramic pot and copper pot, the biggest advantage is that it is used to stir-fry dishes.
Anyone who has eaten stir-fry knows that the taste is obviously different.
And almost all dishes can be used to "fry" the cooking process.
Therefore, in the future, the people's demand for iron pots will increase, and Jin Tai still agrees with this view.
"Yes, according to the current incomplete statistics, the population of Datang across the country has exceeded 80 million, and it is estimated that it will exceed 100 million soon.
Among them, there are more than 10 million households, and even if each household only needs one iron pot, it still requires ten million.
Although we have been selling iron pots for the past decade, the total number of iron pots produced by all workshops is estimated to be only one or two million.
This has not considered the loss problem.
So I think the market for iron pots will be very large in the future.
Normal people often need two to three iron pots, which means that the entire Tang Dynasty needs 20 to 30 million iron pots.
If we take into account the needs of other vassal states, this number can be doubled.
In this way, iron pots can be developed as a big industry.
Even if our Jintai Iron Workshop only accounts for one or two percent of it, we can make a fortune."
Zuo Sen became more and more excited the more he spoke.
I don't know, I'm shocked when I calculate it.
He himself was frightened by the prospect of the iron pot.
What if Jin Tai’s iron pot sold for millions of bites in the iron pot in the iron workshop?
Even if this number is divided into several years, it is very considerable.
“The transportation of iron pots is actually not that convenient.
There are some small ironworking workshops in many places that produce iron pots.
Except for the greater influence in Guannei Road, we are in a state of melee.
To be continued...