In Chang'an City, countless newspapers suddenly appeared.

By advertising in Datang Daily, Jintai Iron Pot sold out more than a thousand iron pots in stock at once, and now demand exceeds supply all day long. This scene is seen by many merchants in Chang'an City.

As a result, many people immediately realized the value of newspapers.

In just half a month, various newspapers appeared in Chang'an City.

Basically, large-scale large-scale workshops and nobles have directly or indirectly started newspapers.

Everyone really thinks that money is so easy to earn.

"Shopkeeper Pan, we have already placed advertisements in Weishui Daily, Chengnan Evening News, and Northern Daily, but..."

Pan Wei held a few newspapers and stood beside Pan Wang a little tangledly.

"I have never heard of these newspapers. I can understand why you can't handle the "Datang Daily". Why can't you handle the "Chang'an Evening News" and "Qujiang Daily"? These three are not the largest in Chang'an City.

newspaper?"

Pan Wang has noticed any changes in the store's customer flow in the past few days.

To put it bluntly, hundreds of dollars of advertising money have been spent, but it seems to have no effect at all.

"Shopkeeper Pan, this "Datang Daily" can't accept the advertisements from the various workshops under the Chu Palace. Where can we get our turn? The other two newspapers are similar. Basically, they are from the Changsun Family, the Du Family, the Wei Family, and the Zheng Family.

The workshops owned by our companies are advertising there."

Pan Wei felt a little aggrieved. This newspaper had to take care of its own business, so how could he compete with them?

"There are so many newspapers appearing in Chang'an City at once. Which newspaper should be advertised in in order to be effective? I have to look again. You should pay more attention these days."

Pan Wang also knew that Pan Wei was telling the truth, and there was no other way for him at the moment.

…

At Sanwei Bookstore, shopkeeper Zheng listened to Ah San explaining the recent situation with a smile on his face.

"Shopkeeper, although our book sales have not changed much in the past half month, we have sold more paper than in the past few months. Especially the two-foot-square paper newly launched in the papermaking workshop that can print newspapers.

The paper is completely on fire. You are really amazing."

Asan Manliang looked at his shopkeeper with admiration.

When Xinhua Bookstore introduced special paper that was two feet square, he didn't take it seriously. Instead, shopkeeper Zheng asked the papermaking workshop to produce a batch of similar paper for sale in the bookstore.

Unexpectedly, these papers have now become Sanwei Bookstore’s biggest source of profit.

Of course, this is also directly related to the paper-making workshops in Chang'an City, which are basically subsidiary industries of various bookstores.

Otherwise, they would have sold paper directly.

However, if papermaking is so profitable, a number of new papermaking workshops will definitely start operating in the future. It is hard to say whether we will be able to live such a comfortable life in the future.

"This is a coincidence. I didn't expect that there would be so many newspapers in Chang'an City in such a short period of time. From the beginning, there was only one "Datang Daily", and now there are no less than twenty scattered ones.

Newspapers are so fast."

Shopkeeper Zheng was extremely humble.

"Because everyone has discovered that although selling newspapers is not profitable, advertising is very profitable. I heard that the first advertising fee paid by the Jintai Blacksmithing Workshop to Datang Daily alone reached more than 100 yuan."

"The advertising effect of Datang Daily is very good, because one edition can sell more than 20,000 copies, and other newspapers combined may not necessarily sell so many copies."

Father, like son.

Shopkeeper Zheng is very aware of the chaotic situation in Chang'an City's newspaper industry.

"It is said that some businesses now pay advertising fees based on the sales volume of newspapers, so the printing volume of some newspapers is getting higher every time. This is why our paper sales are increasing day by day these days."

Ah San found it very strange. There were a lot of newspapers printed, but if they couldn't be sold, what was the point?

However, the more printing, the greater the demand for paper, which he was happy to see.

"I was thinking about whether Sanwei Bookstore should publish its own newspaper before, but now that I think about it, I'm glad I didn't. In my opinion, with so many newspapers in Chang'an City, not more than ten will survive in the end."

"Then...then our bookstore's paper sales will soon decline?"

"Not necessarily! Although there are not many newspapers that survive, the overall circulation is likely to increase. Especially these large newspapers have begun to expand outside Chang'an, so the total sales volume in the future is likely to increase.

Continue to increase. Our paper can continue to increase in a short period of time. Only when each major newspaper has its own papermaking workshop will there be trouble."

Shopkeeper Zheng has a relatively clear view of the current situation. The meat-eating days of his papermaking workshop can last until at least next spring.

…

Wenqu Bookstore in Chang'an City is not as famous as Xinhua Bookstore, nor as famous as Sanwei Bookstore, but its scale is actually quite large.

The shopkeeper Wen Qiming is a frequent visitor to Pingkangfang. During this round of newspaper craze, he keenly discovered a new opportunity.

As the newspapers with the largest circulation, they basically follow the path of Datang Daily, and the competition is actually very fierce.

But Wen Qiming himself was often not interested in court news or merchant news. Even if it was market news, he was only more interested in things about men having sex with women.

Unfortunately, no matter it is "Datang Daily", "Chang'an Evening News", or "Qujiang Daily", basically they will not report this kind of thing.

This allowed Wen Qiming to discover a new business opportunity.

Soon, "The Moon News", which popularized a lot of common sense to countless boys and girls, was born!

Several poor scholars who had been hanging out in Pingkangfang all year round were hired by Wen Qiming as professional writers.

"Strange noises in Widow Chen's home."

"The legendary customs of the Japanese."

"Two brothers marry one wife."

Similar articles quickly appeared in The Moon.

Similar to Datang Daily, Wen Qiming hired a group of people to sell newspapers.

However, he did not look for children from the hospital, but some rogues from the east and west cities.

"This gentleman, would you like a copy of the latest "Moon News"? It only costs five cents a copy."

"Want to know the secret of Tianxiang Pavilion? Just grab a copy of "The Moon News" and you'll be done."

"The story that has to be told in Yihong Mansion. After reading it, you will definitely want to read it again. Lang Jun, please have a copy."

These thugs are constantly promoting "The Moon" in the busy city.

Although the sales volume in the first one or two issues was not very good, it soon became better and better with each issue.

In less than half a month, "Moon News" became the fourth largest newspaper after "Datang Daily", "Chang'an Evening News" and "Qujiang Daily", with daily sales exceeding 2,000 copies.

This sales volume is a real sales volume, and it is still growing.

Some businessmen from other places even offered to sell the "Moon News" to places such as Luoyang and Xiangzhou. Especially since the Datang Transportation Group has now opened a long-distance carriage from Chang'an City to Luoyang, these newspapers can be sold very quickly.

Spread among two big cities.

Although Wen Qiming cannot be said to be making a lot of money, he has found a new profit route for Wenqu Bookstore.

The newspaper is not as long as "Datang Daily", but its price is five times that of other newspapers. Even without advertising revenue, "Moon News" can still make a profit.

As for newspapers, no matter what type you are, as long as your sales increase, there will be no advertisers looking for you.

"Shopkeeper Wen, our price at Shuiyun Pavilion is very sincere, but there is an agreement that I hope you can abide by."

In the backyard of Wenqu Bookstore, the shopkeeper of Shuiyun Pavilion was personally discussing the advertisement with Wen Qiming.

As a rising star in Pingkangfang, Shuiyun Pavilion is still a bit behind Tianxiang Pavilion, Yihong Pavilion, Baixiang Pavilion and the like, but it is definitely the leader in the second echelon.

This is just like the gap between Cadillac and Mercedes-Benz and BMW. Although the gap exists objectively, in order to enter the first echelon, various marketing and advertising are naturally indispensable.

"Shopkeeper Shui, if your price is only for advertising in our "Moon Newspaper" for half a year, you are naturally sincere. I can confirm it immediately today, and you can see Shuiyun Pavilion's recommendation information in tomorrow's newspaper.

However, you want to restrict our newspaper from accepting advertisements from other brothels for six months, which is a bit overwhelming. To put it bluntly, brothels are almost the only customers of my newspaper."

Although Wen Qiming was very happy, after all, Shuiyun Pavilion's advertising fees had to be given with sincerity. The money alone was enough to cover the cost of "The Moon Newspaper".

However, in business, he naturally hopes to have more customers like Shuiyun Pavilion.

"Shopkeeper Wen, that's not what you said. You can also take the initiative to find some makeup stores, clothing stores, or even some drug stores to advertise in your newspapers. It doesn't have to be a brothel."

"In this case, if you add another 20% to the price, our "Moon News" will not accept advertisements from other brothels for the next six months. To be honest, the shopkeeper of Tianxiang Pavilion invited me to have dinner at Wuheju yesterday."

Wen Qiming played a favorite trick of later generations of real estate agents.

Didn't you negotiate the price with me?

Haven't you made up your mind yet?

Then I will create a sense of tension for you and bring you a few competitors who may or may not exist.

In the context of information asymmetry, although this trick is not very good, it is very effective.

It's like when you're looking at a house and you like a good one. You originally wanted to talk to them about the price and the ratio of the agency fee, but they said: I have a colleague's client who has already given me a certain price.

, if you don’t settle quickly, this apartment will be sold.

Shopkeeper Shui is also facing Wen Qiming's routine now.

However, there is no way.
To be continued...