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Chapter 811 Li Kuan, who does not talk about martial arts(1/2)

Yao Mingming is now the gold medal salesperson of Renxintang.

His face was once riddled with acne, but now his face is as white as jade and his skin is rosy, putting many women to shame.

Let him promote the beauty cream, which is simply getting twice the result with half the effort.

Chao Yuan did not treat him badly. His wages kept rising and he became the highest-paid clerk in Renxintang.

Even Chao Yuan's disciple Zhang Chang's annual income is not as high as Yao's.

However, because his parents died young and the eldest brother is like his father, Yao Yiyi, the eldest brother, took on the responsibility of raising his younger siblings.

Therefore, although his income is high, Yao Yiming does not dare to spend lavishly.

"Brother Yao, let's go to Wangji Cotton Cloth and buy two pieces of cotton."

In his early years, Zhang Chang would feel it was a waste to see more than Yao Yiming.

However, now the two of them are brothers.

We can’t blame others for being realistic, after all, society is realistic.

"Brother Zhang, the price of cotton is still too high. I now wear this woolen sweater in winter and linen clothes in summer, and I think it's pretty good. I won't go, you can go by yourself. Don't worry, the ones in the medical center are

I will pay more attention to things."

The clothes Chao Yuan wears are made of cotton. Last year, he even gave each clerk a set of cotton clothes as a New Year benefit.

Therefore, Yao Yiming has seen the benefits of cotton clothes.

Last year, he excitedly wanted to go to a cotton shop and buy a piece of cotton to take home and make two sets of decent clothes for his younger siblings. However, when he saw the price, he immediately hesitated.

Zhang Chang also knew about this situation.

"You must not have read this year's newspapers, right? Wangji Cotton has advertised in several newspapers such as "Datang Daily" and "Weishui Daily", saying that it wants to sell cotton at a low price. I made a rough comparison, even if it is

Compared with the cheapest cotton sold last year, the price of Wangji cotton has also dropped by half.

If compared with some expensive ones, the drop is even more shocking. I don’t know if they are selling at a loss or to build a reputation for opening. Anyway, if you buy it this year, you can buy low-priced cotton. Although the price is lower than linen.

It’s still a little more expensive, but it’s almost the same, so you can definitely buy it.”

Zhang Chang encouraged Yao Yiming to go buy cotton cloth with him.

"Is it really reduced by so much? It can't be a lie, right? When the time comes, dozens of pieces of cotton cloth will be sold at this price, and we won't be able to grab it at all!"

Yao Yiming's worry is not unreasonable.

Because similar situations have happened frequently in Chang'an City in recent years.

When many shops open, they put out a batch of goods at a special price in order to build a reputation. The prices are so attractive that there is no profit at all.

But when everyone excitedly goes to buy from others, they will find that these special products have various prerequisites, and it is impossible to buy them at that price.

Similar methods have been used countless times by later generations of online merchants.

If you can grab something like a 50% discount or even a zero-dollar purchase, count on your ability.

Anyway, when Li Kuan stayed up late on Double Eleven, he couldn't grab any of the special offers.

I don’t know if it was snatched away by others or if this event is just a gimmick.

"No! It's different this time. I looked at the article in the newspaper and they already said that the price will never rise! I heard it clearly, it's not forever!"

Zhang Chang said a little excitedly.

Yao Mingming didn't understand why Zhang Chang was so excited, but he himself started to get excited at this time.

"So I can really buy cotton at a low price? There won't be any problem with the quality of these cottons, right?"

"You can definitely buy it! As for the quality, Wangji cotton is the property of the Wang family in Taiyuan. Do you think they will make fun of their family's reputation? A while ago, I heard Master say that this year our Datang planted it in Hedong Road

The cotton area has increased several times compared to last year, and the growth rate is very scary. It is said that there is even an imperial censor who impeached the Chu Palace for deceiving everyone to plant cotton in Hedong Road without any bottom line. By then, no one will buy the cotton."

Chao Yuan's brother Chao Fang is the medical director of Tai Hospital. Although his rank is not high, he has rich sources of information.

"So, the reason why Wangji cotton cloth is sold so cheaply is because the area of ​​cotton planted in Datang has increased a lot this year, so the output of cotton cloth has also increased a lot. As a result, those cotton cloth shops have started to cut prices?"

Yao Yiming is not stupid, and even a stupid person cannot achieve the gold medal sales of Renxintang.

"Yes, that must be the reason. Are you going? If not, I will go by myself!"

"Go, why not go?"

At this time, Yao Yiming had no worries at all.



Wangji Cotton Shop is located in the most prosperous area of ​​the West Market, and its area is five or six times that of several shops nearby.

Obviously, Taiyuan Wang family has invested a lot of money.

You know, the shops in the prosperous areas of the West Market are definitely the most expensive in the Tang Dynasty. Ordinary families can't buy a house of one square meter here with a lifetime income.

"Lang Jun, we succeeded! Less than half an hour after the opening, the clerk in the accounting office never stopped, not even for a drink of water."

Wang Feng came to the yard behind the shop with a smile on his face to tell Wang Jie the good news.

In fact, without Wang Feng saying anything, Wang Jie already knew that today was a success.

It perfectly copied the marketing techniques of various shops in the Chu Palace, and the price of Wangji cotton cloth was indeed very attractive, so naturally countless people were willing to pay for it.

"The market in Chang'an City is limited, and we must occupy it to the maximum extent. When the people are accustomed to using our Wangji cotton cloth, even if other shops sell it at the same price as us, everyone will choose us. This will

It is very critical for our future development." Fastest updated mobile version::

Wang Jie still has some insight and knows what the influence of a brand is.

Since the Wang family regarded cotton as an important industry for the family's future development, he naturally had to devote a lot of effort to its management.

"Yes, the quality of our cotton fabrics may not be the best, but it is certainly above the average. Coupled with this favorable price, people have no reason not to choose us.

The most important thing is that Mr. Lang, your three-day refund guarantee for dissatisfaction completely dispelled everyone's concerns and allowed our cotton shop to reach its peak as soon as it opened. According to my estimation, the turnover in one day this year alone is estimated to be

It can exceed ten thousand guan, which is definitely a figure that no cotton shop would dare to think of."

Wang Feng's words are not completely flattering.

This time, Wang Jie participated in the whole promotion of Wangji cotton fabrics.

Advertising, price setting, and after-sales service, these plans were all formulated by Wang Jie himself.

Especially after-sales service, Guanshishan Academy Business School just put forward this concept in the latest Fortune Weekly, and tentatively gave an example, saying that you can consider not returning goods if you are not satisfied.

As a result, Wang Jie immediately used it on Wangji cotton cloth.

Judging from the current situation, the effect is very good.

"Nowadays, there are many people growing cotton, and all the nobles have their own cotton cloth workshops. The competition will definitely be fierce by then. If we want to take the lead, we can't take the ordinary path. By making a batch of cotton cloth at a low price, we can increase the efficiency in the production process.

The relatively low-cost and high-cost families have been eliminated, allowing them to grow cotton with peace of mind and not get involved in making cotton cloth. At the same time, we must also consider the dyeing of cotton and work with Wang's Academy to develop new cotton.

We will improve the dyeing process and strive to make the cotton industry bigger and better."

Seeing his plan being implemented step by step, Wang Jie felt very happy and couldn't help but explain his plan to Wang Feng.

However, some people laugh and some people cry.

Just when Wangji Cotton Cloth officially opened, several clerks from the Lu Family Linen Cloth Shop went into the shop in person and purchased some cotton cloth.

Lu Xuan, on the other hand, was restlessly waiting on the second floor of the linen shop for the news to be reported.

"Erlang, I don't think you need to worry too much. Although the Wangji Linen Shop has made such a big splash, it is definitely just for a gimmick. After selling hundreds of pieces of cotton at a low price, it either raises the price or offers cheaper styles.

Out of stock."

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Wang Jie made so much noise in Wang Ji's cotton shop that Lu Xuan and Lu An naturally noticed it.

Normally, he sells cotton and has nothing to do with the Lu family's linen.

Just like you are selling a Mercedes-Benz and BMW, and I am selling a Chery Geely, no matter how you price it, the impact on me will be very limited. After all, although cotton and linen are both used to make clothes, their positioning is completely different.

.

However, when the price of cotton cloth is set lower than that of linen cloth, the situation is different.

Just like a Mercedes-Benz sedan, when it sells for 500,000 yuan, it has no impact on Chery and Geely; but if they launch several sedans priced at more than 100,000 yuan, it will not have any impact at all.

"I have known Wang Jie for more than ten years. Although his literary talent is average, his mind is very shrewd. In addition, our Lu family and their Wang family have been having troubles in recent years. Maybe he is trying to trick us.

, I can do anything.”

Lu Xuan's perspective on the problem is different from Lu An's.

However, to a certain extent, the situation was determined by him.

"Erlang, Shopkeeper Lu, I bought the cotton cloth!"

The clerk was very efficient, and he didn't have to wait long for Lu Xuan and others to buy the Wangji cotton cloth.

"How's it going? Have they implemented any purchase restrictions?"

Lu An ignored the cotton cloth in the waiter's hand and directly asked the question he was most concerned about.

"No, you can buy as much as you want. If you want to wholesale, you can go directly to Datang Trading Center to discuss the wholesale price."

This guy obviously didn't realize what Lu An meant, and he answered Lu An's question proudly.

"Not only is there no purchase limit, I also specifically asked their accountants and clerks if it is true that if you are not satisfied, you can return the goods within three days. As a result, they answered in unison that as long as the cotton cloth is not damaged and does not affect the second sale, it will be fine.

Unconditional refund within three days. Of course, if you make clothes from other people’s cotton, you definitely can’t return it.”

The man's words made Lu An feel deeply uneasy.

However, he didn't give up yet. He quickly grabbed the cloth from the waiter's hand, pulled it out a few feet long, lowered his head and looked at it carefully.

The cotton threads are arranged so tightly that there are almost no traces of weaving.

Gray cotton feels very smooth and feels much better than linen.

Think about that price again...
To be continued...
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