Cui’s red wine shop.

Although the business is still booming, Cui Qing and Cui Xiangkun both sat in the backyard with serious expressions.

Occasionally, a guy who came to the backyard from the shop could not help but slow down after seeing this scene, and tried his best not to make a sound, so as not to attract attention.

At that time, no matter who is dissatisfied with him, the two big guys will not have good results.

"Mr. Langjun, in my opinion, this Qingque wine came directly to us. Although the most expensive wine in Chang'an City is the Penfolds wine from the King of Chu Palace, its sales are limited, and the price impact of Qingque wine will be very limited.

But we are different. As the red wine with the largest sales volume in Chang'an City, Cui's red wine has achieved a good balance in terms of price and sales. Although our red wine has the lowest starting price of only one silver coin, it is no different from the 999-word article of Qingque Wine.

Although I haven't tasted their wine yet and don't know what the taste is different from ours, the glass bottle is worth more than one silver coin. Now the wine they use glass bottles to only sell for 999 cents, which is completely unfair to us."

Cui Xiangkun held a copy of "Da Tang Daily" tightly in his hand, and his face was very solemn.

Cui’s red wine is the main source of income for the Cui family in Chang'an City this year. Whether it is Cui Qing or Cui Xiangkun, they all have high expectations for it.

If the duck that reaches its mouth flew, no one can accept it.

"We can't sit and wait for death! The taste of this red wine is that the longer it is stored in the cellar, the better. A truly top red wine will be sold for at least one year before it is stored in the cellar. We must firmly promote this concept. In this way, the Qingque wine has just been launched this year. It is impossible to sell wine that has been stored in the cellar for more than one year. If they want to bring an impact to us, it will not be so easy."

Cui Qing kept thinking about various methods in his mind.

It is definitely not possible to be tough.

Although Li Tai seems to be out of favor now and has no fate with the position of crown prince, he is Li Shimin's legitimate son and the prince of Donglai of the Tang Dynasty. Although he is awesome in Qinghe Cui, he dare not be in trouble when Li Shimin's authority is at its peak.

In fact, the aristocratic families have been restrained a lot in recent years and are developing vulgarly.

"This is a good idea. We can cooperate with newspapers such as Chang'an Evening News and Qujiang Daily to spend money to let them publish some wine-related articles and promote these knowledge of tasting wine.

Nowadays, there are definitely many people who are interested in wine in Chang'an City. Such articles are also popular among newspapers. We don't need to publish them in the name of advertisements. We just need to find the other party's writer and do it privately."

Cui Qing proposed the combat direction, and Cui Xiangkun immediately began to consider how to implement it.

After years of hard work, their master and servant have cooperated very well.

"This is not enough. We can immediately write a winemaking story, so that storytellers in various wine shops in Chang'an City regard this story as the subject of storytelling. In the story, we continue to emphasize the significance of the time of the wine cellar, and at the same time promote the characteristics of our Cui wine.

The influence of these storytellers on restaurant guests should not be underestimated. You can take out a thousand guan of money from the account alone as funds and take down all these scholars."

It would be easy for a family like the Cui family in Qinghe to find an aide who could make up stories in the mansion.

So although time is urgent, Cui Qing is not worried that Cui Xiangkun will be unable to handle it.

"Well, I'll make arrangements later. At the same time, starting today, I'm also going to take the initiative to sponsor wine for various poetry associations, so that those talented men and beautiful women can support our Cui wine. These people are also the main consumer groups of red wine."

"These methods are very helpful in stabilizing our Cui red wine, but in a short period of time, what good ways do you have to deal with that 999-wen Qingque wine?"

"Mr. Lang, I have an immature idea!"

Cui Xiangkun thought for a while, and a strange idea popped up in his mind.

"What's the idea?"

"The Qingque Wine uses exquisite glass bottles as wine bottles, and we once offered to offer one silver coin for each wine bottle, but the people from the Chu Palace did not sell it to us. Even if the Qingque Wine Workshop can buy glass bottles from the Chu Palace, it must not be free.

People in the Chu Palace prefer to pay attention to commercial rules in everything, so even if His Highness the King of Chu supports the King of Donglai to make wine, the price of this glass bottle will not be cheap.

This means that the 990-cent product of Qingque Wine is basically a loss of money or a low price to attract customers, but there is actually nothing to buy."

Cui Xiangkun showed what he was thinking step by step.

"I think what you said makes sense, but even if you lose money and earn a lot of money, it can attract the attention of many people. Even if you buy an exquisite glass bottle and go back as a vase, it is worth it."

"Yes, Langjun, you are right. This product of Qingque Wine will definitely be very popular. If that's the case, should we just arrange for a group of people to buy all this product so that they can't sell it? Anyway, we are willing to spend a silver coin when buying a glass bottle. Now we can still buy two kilograms of wine in it for free, which is not a loss at all."

Cui Qing quickly understood what Cui Xiangkun said.

"You mean we took the initiative to buy wine from Qingque Wine Shop?"

"Yes! Whether we reuse the glass bottle after buying it or just hide it in the wine cellar, there will be no loss for us. However, this can make the other party's supply insufficient, making customers think that they are making false advertisements and directly achieve the goal of killing two birds with one stone."

After hearing Cui Xiangkun's words, Cui Qing did not respond directly, but thought silently for a while before continuing: "We can't buy all their wines, right? So they are unhappy? We stand up out of thin air and become suckers. Anyway, no matter who bought them, they can make money."

"Langjun, we will naturally not buy all their wines. But I think the other party's main product is definitely not 999 cents, and there will definitely be wines worth a few silver coins or even a few gold coins to sell. But they attract people through products with high cost performance and indirectly contribute to high-end wine sales.

After all, people who can afford to drink wine often have the ability to consume a few silver coins per bottle of wine. It just depends on whether people want to buy it or not, or whether it is worth buying it."

Cui’s Red Wine has also conducted similar marketing activities, so Cui Qing took it for granted that Qingque Wine is also taking this path now.

In fact, most advertisements, the lowest-priced products, play a role in attracting crowds and are not really what merchants want to sell.

It’s like you see all kinds of car advertisements in later generations, starting from thousands of dollars, and it looks very cheap.

In fact, when you go to the Fourth Son store, you will often find that this lowest-equipped product is completely out of stock. The salesperson will try his best to fool you into buying high-equipment products.

If you really want to buy it, the other party will say that you will have to wait several months or even longer before you can mention the car.

This is basically a routine!

It's very effective.

"Well, it makes sense for you to say that. Once their low-priced wine is bought in large quantities by us, the effect of this strategy will be reduced a lot, and we can arrange people to guide their speeches next to them, so that everyone feels that they are deliberately fooling people.

In this way, they will force them to focus on high-priced wines, but high-priced wines will be influenced by the cellar ideas we promote and it is difficult to sell.

However, if they come up with a purchase limit at that time, how can we make their low-priced wines sell out quickly?"

Cui Qing felt that his concern would almost certainly happen.

If he encounters this kind of scenario himself, he will immediately take out the trick of limiting purchases.

Anyway, this is a very mature routine.

"That doesn't matter. A bottle of wine can not only see its cost-effectiveness, but also others can see it.

At least spread the rumors a little, just say that the wine can appreciate after buying it. We even deliberately arranged for some people to buy part of the wine at the price of two silver coins, and immediately countless people will flock to Qingque wine shop to rush to buy it."

The Cui family dared not directly stumbling with Qingque Wine, but they were still very confident to use normal commercial means.

Anyway, in recent years, under the promotion of Li Kuan, the nobles in Chang'an City have tried their best to solve the problem of commercial matters.

"Your idea is pretty good, but it's a double-edged sword. Of course, the people will definitely buy this Qingque wine after hearing this rumor, but it's also a disguised advertisement for them, and everyone will know them in the future."

Although few people can afford to drink Qingque wine, if you buy it and make money by replacing it, there will definitely be no fewer people who buy it.

This is like the Feitian Moutai in later generations. The guide price is 1,499 yuan. If you buy it, you will be Zheng Dao. How many people who can’t afford to drink Moutai go to various websites or supermarkets to buy it?

"Langjun, I don't think we have to worry too much about this issue. Even if we don't promote it, they have advertised themselves. We can't stop them from becoming famous. All we can do is how to get our benefits in the process of becoming famous."

"What I said makes sense, so let's deal with it first."

...

Du Chuke has been very busy these days.

However, the efforts finally pay off.

Judging from the situation he arranged for people to inquire, the people in Chang'an City's understanding of Qingque wine has reached a good level.

Today is the day when Qingque Wine Shop is officially opened. Du Chuke arrived in the West City early in the morning and organized the guys to start their work in an orderly manner.

"Changshi Du, there are already people queuing outside."

Before the official opening was reached, the guy found that someone was actually queuing outside.

This is definitely a great thing, which means that Qingque wine will be popular.

So after discovering this situation, the guy immediately ran to Du Chuke with joy to report.

"The prince's promotion plan seems to be very effective. Fortunately, we have prepared enough inventory today and should be able to cope with it."

Du Chuke looked calm and was actually quite excited.

He hasn't felt this sense of accomplishment for several months.

"Well, except for the one used for promotion, the other ones are in stock, which is usually enough for half a month to sell. If they can be sold out today, I'm convinced."

"We spent a lot of money to advertise in various newspapers and printed a large number of leaflets to be placed everywhere. It is normal for us to be more popular on the first day of our business."

This is the first time Du Chuke has personally participated in a specific commercial project.

In the past, things like hoarding pepper were more of an opportunistic approach, which was completely incomparable to the situation this time.

So I don't think there will be any crisis in the current situation.

In this way, when the time comes, the Qingque Wine Shop will officially open to welcome guests.

"Line up, everyone line up, no need to crowd!"

"Our inventory is well prepared. Everyone should pay attention to safety and don't worry, you can buy it!"

Seeing the crowds constantly pouring in, Du Chuke quickly organized the guys to maintain order.

"I'll give you a bottle of 999-month wine!"

"Two bottles, I want two bottles of the wine that costs 999 cents."

"I want two bottles too!"

Soon, these people started buying with a purpose, and didn't even listen to the specific explanation.

The guy who was responsible for the salesman had no place to use his skills and just kept helping people pick up the goods.

"Du Changshi, this scene seems a bit wrong. Except for a few people, the others buy the lowest-priced wine, but we have no money to make this wine.

Including some costs such as buying bottles, packaging wine, making wine, and promoting promotion, we will lose more than 100 cents for every bottle of such wine. Although we don’t lose much, it’s not a solution for everyone to buy this one."

Soon, the guy discovered that something was wrong today.

Du Chuke was also a little panicked at this time.

Why no one buys other red wine?

At this rate, let alone half a month, the specialty wine in stock will be sold out this morning.

Although more people may buy other models after they are sold out, so many people come for this wine. If they don’t buy it, as long as someone incites them, the scene may get out of control.
Chapter completed!