After Tang Qiuqiu said "hmm", she finally began to tell Ye Zunlong the cause and effect.

"The Wu family is now our Tang Group's biggest rival in the Tianhai cosmetics market. They have been going crazy lately, burning money like crazy and using price wars to steal a lot of market share."

Ye Zunlong probably understood something: "So, the promotion of beauty cream has been hindered because of the existence of the Wu family?"

Tang Qiuqiu nodded:

"Although beauty creams are indeed very effective, cosmetics are not necessities of life that one cannot live without, so there is a market for slightly inferior cosmetics."

"As long as the price is lower for slightly inferior cosmetics, people will still be willing to buy them."

"They just relied on lowering the price to snatch away that part of the low-end market."

Ye Zunlong shook his head: "But if it is just based on price, it should not overlap with the audience of beauty cream."

Consumer groups divided by spending power can be divided into different groups, even if the difference is only a few dollars or dozens of dollars.

What Ye Zunlong meant by saying this was that he wanted Tang Qiuqiu to tell him the key to the problem.

Because simply relying on low prices is unlikely to steal the market for beauty creams.

Tang Qiuqiu also understood what Ye Zunlong meant and couldn't help but sigh.

"The research team they hired from nowhere actually developed a new product."

"The brand name is 'Qingqing Years'."

Ye Zunlong suddenly curled his lips: "This name is not very good."

Tang Qiuqiu shrugged: "It's really not that good."

"They say that this Qingqing Age is completely natural and very powerful. It is even stronger than beauty cream, and it is even so powerful that it can make people ten years younger!"

“We bought the actual product and looked at it, but it didn’t have that effect at all!”

"But their marketing is so good that many people actually believe this propaganda!"

Ye Zunlong couldn't help but frown: "Isn't this suspected of false propaganda?"

Tang Qiuqiu said helplessly:

"Where's the evidence? There's no evidence! Brother Ye, how can you prove whether the promotion of being ten years younger is false?"

"Even if it only reduces wrinkles a little, you can use some rhetoric to make everyone believe that this is the result of becoming ten years younger. This level of exaggeration is acceptable to the public."

"As for whether the missing wrinkles are caused by the product, the public doesn't know the secret behind it."

Ye Zunlong nodded silently: "Then according to this statement, the other way around is that the Tang Group's publicity department failed to fulfill their responsibilities?"

Tang Qiuqiu sighed immediately.

"Not only that... they even fabricated facts and slandered our products."

"Just two days ago, they actually hired people to spread rumors that the Tang Group's beauty cream was poisonous, saying that using the cream would cause skin ulcers."

Ye Zunlong frowned: "There are not many people who have used beauty cream now, right? How can anyone believe such an obvious rumor?"

Tang Qiuqiu shook his head and said: "Of course not many people believe it. After all, the effectiveness of the beauty cream is unquestionable!"

"But Tianhai City is so big, even if only one tenth of the people believe it, it will have a huge impact."

"Those people who have not used beauty creams will definitely have some doubts about us under such influence."

"As long as these doubts arise, there will be huge obstacles to market promotion."

If the Wu family relied on product strength to seize the market, Ye Zunlong would naturally not interfere.

But now, the Wu family dares to ignore market rules and resort to such despicable means!
Chapter completed!