Chapter 259 The Original Earthy Advertising

On the plane, as the flight attendant said gently on the radio that it was about to take off, Han Qiao lowered his head and quickly said: "Sister, I'm going to Hezhou Province today. I'm back to meet and chat."

send.

I pointed at the screen with my fingers, and the text message was sent yesterday.

Han Qiao touched her chin and was a little suspicious that she had charged Liu Xiaoli 200 phone bill yesterday.

The plan to guide Aunt Liu is a long way to go...

Han Qiao has an online fishing mentality, constantly throwing baits, and does not believe that Aunt Liu will not take the bait.

"Xiaoqiao, we arrived in Xinzheng at about 10:00, do you want to eat something?" Ma Jia took the blanket sent by the flight attendant, reminded the flight attendant a few words, leaned forward and carefully covered Han Qiao. Looking at Han Qiao, he said worriedly: "Xiaoqiao, Bai Xiang is in a bad situation. Kang Shuaifu, Unified, Xinfeng joined forces to encircle and fight, and the market share is only 15%. Now it is a fire pit. I know you have never done anything you are unsure, but my sister still wants to persuade you that we have a good choice..."

"No need, sister, I've eaten in the morning."

"I'll do it myself."

Han Qiao pulled the blanket, adjusted the seat, took out the notebook, and wrote with a pen.

First class was very quiet, and it was the earliest flight.

"Sister, I know that Bai Xiang's situation is very bad now. From all aspects, it is not the best choice..." Han Qiao raised his head and smiled at Ma Jia.

Ma Jia is a very responsible agent, whether in life or work, so even if she knows that Han Qiao is stubborn, she will continue to persuade her.

Moreover, Ma Jia’s concerns are normal.

Bai Xiang’s dilemma cannot be solved by a small spokesperson. This will be a great blow to Han Qiao’s commercial value. After all, he has not endorsed many times. If it is rumored that there is bankruptcy and reorganization, it will be nice to say it. Therefore, celebrities choose endorsements and are always picking up big brands and famous companies, so how can they take a fire pit?

Ma Jia couldn't understand Han Qiao's idea.

Han Qiao paused and smiled: "Sister, this is actually an opportunity. Bai Xiang is at least one of the top three instant noodles brands in the country. A lean camel is bigger than a horse. The spokesperson has only the endorsement fee. But if you can invest in Bai Xiang, you will make more money."

Han Qiao also thought about it last night. He knew nothing about management. His only advantage was "promotion". As a daily food, it is the top priority to establish national popularity, followed by offline distribution channels. Several companies joined forces to siege. To put it bluntly, if you put it on the market, you should not think of other instant noodles for supply.

In the case of disadvantage, this is undoubtedly a direct hit. After all, Kang Shuaifu is more famous than Bai Xiang, and three old hooligans join forces, and the boss is paying for it. However, if Bai Xiang is more famous, everyone's first choice to buy instant noodles is Bai Xiang. Continuing this strategy is to dig your own grave.

For this situation.

Han Qiao’s plan is very simple.

1. National marketing white statues are established, brand value is established, and "Chinese people's own instant noodles".

2. Develop new flavors of instant noodles as soon as possible.

It makes sense to say that Bai Xiangshou is a spicy braised beef noodles, and the sour and refreshing old-sauce pickled cabbage noodles. Huafeng, Jinmailang, I won’t mention this, what is Bai Xiang?

The only famous nutritional and healthy cylindrical noodle has become a bit of instant noodles. What health can you care about? You must choose salt to re-energize it.

so.

The cylindrical surface gives the white look like a life, but it is only a life.

but,

In 2002, the white noodles without cylindrical bone flavors, and the old sauerkraut that was unified and not sour.

Han Qiao is very polite. The old sauerkraut is good and it will be white in the future.

It's simple to say.

To achieve these two things, it is definitely nonsense to rely on the identity of the spokesperson alone. Only by investing in a white statue and tied to a boat may you succeed.

so.

Han Qiao thought to himself that if Bai Liu agreed to invest in his own shares, he would make Bai Liu better even if he fought his life.

If you disagree.

Buy more boxes of instant noodles next time.

Han Qiao wrote quickly.

Ma Jia pointed his fingers on his lips at the stewardess who was walking over, signaling to be gentler, and quietly took the hot water sent by the stewardess and placed it on the table beside him.

Looking at Han Qiao, I felt a little moved.

Han Qiao is really amazing. The young players in the industry are still competing for rankings, and Han Qiao has already walked out of his own path.

……………………

10:00 am.

The plane landed in Xinzheng, a city that was once the old capital of the Shang Dynasty and had a strong cultural heritage.

Han Qiao met Bai Xiangfang's representative at the airport. To be honest, Han Qiao was a little surprised. The person who picked up the plane was not Bai Xiang's employee, but...

"Hello, Han Qiao, I am Yao Zhongliang, General Manager of Bai Xiang." Yao Zhongliang spoke with a breath, his waist and back were straight, his hair turned white, and he looked very vicissitudes.

"Mr. Yao is so lucky to have a trip in person."

"It should be." The two of them held their hands. Yao Zhongliang's hands were strong and he slammed them heavily, and said enthusiastically: "Brother Han, there are many historical relics in Xinzheng. Today I will take a walk around and have fun..."

Han Qiao smiled and said, "Brother Yao is so polite, there is no need to go shopping, let's go directly to the factory."

As he said that, he pretended to be cheerful: "Dissatisfied with Mr. Yao, Kang Shuaifu gave me 25 million endorsement fee..."

"What?"

“25 million”

Yao Zhongliang was shocked. According to his expectations, Bai Xiang's endorsement fee was only 10 million yuan. Kang Shuaifu was so aggressive. Could it be that Bai Xiang was really incompetent to turn things around...

He smiled slightly with a slight force and said, "Brother Han, you can come because you respect your brother. If you don't talk about these, let your brother do the best of his landlords in the past two days and have fun for two days."

"Brother Yao, you misunderstood. I'm here this time, not trying to talk about the endorsement fee. I heard that Bai is like our Chinese people's own instant noodles. It's a responsibility for revitalizing national enterprises!" Han Qiao's expression was solemn, and the light of the righteous way shone on his face.

Yao Zhongliang was speechless, stunned for a moment, and then said, "I didn't expect that Brother Han is young but has such a real man's mind. Since that's the case, I'm not polite, so we will go directly to the factory."

The two got into the car.

Yao Zhongliang is an authentic Hezhou man with a heroic personality. His fine traditions of the army were not abandoned with his retirement. He was still meticulous and sat like a pine tree.

Han Qiao heard Yao Zhongliang know the Xinzheng ancient sites flashing through the car window, and thought to himself that Yao Zhongliang had a deep affection for this land.

The car drove to the suburbs, and on the empty fields, trees stood alone, and occasionally there were grain planted in the farmland.

Yao Zhongliang glanced at Han Qiao with a squinted eyes, and he was not a fool either.

Han Qiao is a big star, and she is so young. If she is impetuous, she will probably have no hope. However, she is talking nonsense and Han Qiao listens seriously...

This young man has a clear idea.

"Brother Han, I'm not sure about it. Bai Si is difficult now." Yao Zhongliang sighed in his heart, took out a cigarette from his pocket and lit it. He took a deep breath and said heavily: "Last year, Bai Si's flowing water was only 1.1 billion yuan, but the expenditure alone was 1 billion yuan. There are still many unpaid payments in this flowing water. This year, Bai Si's flowing water is difficult... Half a year has passed, and the flowing water is only 400 million yuan..."

"This time the factory decided to invite Mr. Han to endorse him for 10 million, which is our entire wealth."

Han Qiao almost laughed out loud, let’s say that, if the troops don’t cry badly, there will definitely be no future.

"Mr. Yao, Bai Xiang is in danger now, and he may go bankrupt."

As soon as Han Qiao opened his mouth, he became an old master.

Yao Zhongliang's hands shook, and the ashes fell on his pants, and he smiled: "Brother Han, that's not the case."

"Mr. Yao, I have also learned about the treasure island of instant noodles originated in Treasure Island, invented by Ando Momofuku, Chinese-Japanese. Therefore, Kang Shuaifu, unification, whether it is production technology or capital technology, is far better than Bai Xiang..."

"Speaking of this, Kang Shuai Mansion has braised beef noodles, and unified with pepper beef noodles... These are all well-known instant noodles series, what's the White Scene?"

"In terms of spicy taste, white statues are not as good as Kang Shuaifu, in terms of technology, white statues are not as good as unity, in terms of capital channels, white statues are not as good as Huafeng..."

"Brother Yao, I speak more directly. I heard that Bai Xiang has invested a lot of money recently to study bone calcium extraction technology. Bone soup instant noodles advocate nutrition and health. This is a good thing. However, Mr. Yao, the most instant noodles consumer group is the middle and low-end income group. They do not value nutrition and health, and they do not care about delicious food."

"Others only care about whether they can eat it and whether they can eat it for a long time."

"Of all the flavors, heavy taste is the most appetizing, spicy, sour and refreshing, and these two things cannot be escaped."

"So, the sales of bone soup instant noodles must not be as good as these two."

Han Qiao scolded Fang Qiu. He knew nothing about instant noodles, but there was one thing that Han Qiao had vomited instant noodles in her previous life, and consumers had the final say.

To be simple, the most popular ones on the Spring Festival Gala train are Kang Shuaifu braised beef noodles, and the fastest sold in the supermarket is always the old sauerkraut noodles.

Yao Zhongliang's hands were a little burning. He looked down and the cigarette was burning to his butt. He quickly threw it away, and he felt a little dizzy.

Bone soup instant noodles are the secret of the factory. How could Han Qiao know? He knows it all, and Kang Shuaifu can't not know it.

This is a nuclear weapon that plans to turn the tables.

This is a big deal.

Han Qiao looked almost done and patted Yao Zhongliang's thigh: "Brother Yao, I came here this time, actually want to join our Bai Xiang. I am a big star at least, with a lot of advertising resources and becoming my own person. There is absolutely no problem with publicity."

"These are some ideas I have sorted out, Brother Yao can take a look."

"You want to invest?" Yao Zhongliang's head was clearer and took the paper.

Han Qiao nodded: "I don't want too many shares, nor do I interfere with the specific operation of the white-haired image. The only requirement is that the original shares cannot be diluted..."

"Brother Yao, I don't have much time in Xinzheng... If possible... I want to agree on it as soon as possible."

Han Qiao went straight in with one shot.
To be continued...