A well-run Internet company must have a complete executive organization. Even if the company is in the start-up stage, each functional department in the organization must be as perfect as possible.

Each executive officer in this organization is employed by the company's board of directors, has management and agency rights over the company's affairs, and is responsible for handling the company's daily operating affairs.

The overall person in charge of the executive agency is the CEO, who is the face of an enterprise.

Under the CEO, in order of importance are: CFO, Chief Technology Officer, CTO, and COO.

Usually, the above three positions in Internet companies are the most important.

But other positions are also indispensable. At the beginning of the meeting, a group of senior executives took turns introducing themselves. Every time they arrived, Shen Qiongxiao explained to Gao Yun.

Yunxiao's CEO is Fang Yun, CFO and COO are concurrently held by Shen Qiongxiao, and Li Min serves as the vice president and CHO-chief human resources director. In the name of the vice president, he is responsible for layoffs and performance evaluation.

CTO - The chief technology officer's name is Ding Ze. He is born in the 1970s and has a good background. He once served as vice president and CTO at New Oriental Education Group, and later served as CEO of the online education platform owned by ByteDance. His technology is very good and his technical resources are also very good. Quang Guang was hired by Shen Bowen with favors and a high salary.

At present, Ding Ze has assembled a group of the best technology development teams in the industry and has begun to develop mobile and PC software and web platforms for Android, Apple, etc.

"Ding Ze is very powerful, a true genius. Huang Jian, former chairman of Alibaba Technical Committee and academician of the Chinese Academy of Engineering, is his doctoral supervisor."

Hearing his girlfriend's soft introduction, Gao Yun was a little surprised. He didn't know how big a pie Lao Shen had drawn for Ding Ze before he was fooled.

If you don’t want to be the CEO of the online education platform owned by ByteDance, and don’t go to BTA, why don’t you come to Yunxiao to be the CTO? Old Shen is quite good at deceiving people!

The remaining six are also very important. They are CIO-Chief Information Officer, Duan Yu, and executives of the Yuanyuanfudao online education platform. They are responsible for the company's information planning and strategy. They need to have certain technical reserves and provide guidance on information technology. Utilization to support company goals.

CKO - Chief Knowledge Officer, Hou Pengfei, formerly CKO of Siya Education, is responsible for Yunxiao's current K12 teaching content integration and management.

CMO-Chief Marketing Officer: Jia Song, former head of Tencent Classroom Marketing Department, responsible for Yunxiao’s market operations.

CLO - Chief Legal Officer, Long Caiwen, one of the founders of Wenke Law Firm, is proficient in intellectual property legal affairs, corporate legal affairs, information network and e-commerce, and is responsible for the company's internal and external legal affairs.

CPO - Chief Purchasing Officer, Song Man, one of the few female executives, presides over the overall work of the purchasing department, reports to Shen Qiongxiao, and is equivalent to the deputy to the financial officer.

CSO Chief Strategy Officer, He Zhe, was introduced by Shen Bowen and is responsible for the company's strategic planning and investor relations management. He is also responsible for exploring internal problems of the company, coordinating the mitigation and solution of problems, and submitting them to the president or the board of directors for decision-making and implementation.

…

After a meeting, Gao Yun got to know the senior management team and also learned about the current entrepreneurial progress of his company.

Yunxiao's initial plan was very ambitious, not only to build an educational version of short video social software, but also to link K12 online education with offline services, and also to include an educational version of Zhihu-like online Q&A community.

It is very difficult to implement in detail. It is impossible to implement these three ideas on one software at the same time. There are too many functions and it is too cumbersome. We can only split them into three projects and do them step by step. Do the first two first, which is the most important.

K12 education platform and short video platform, the third Yunxiao Q&A is temporarily on hold.

The first one is okay. Although the competition in K12 online education is fierce, there is not much technical difficulty. It is not difficult to make mobile and PC software supported by Siya Education.

Because Siya has experience in building an online education platform before, some low-tech things have been outsourced. The core is done by Yunxiao's technical team. Now it is developing the platform of 'Yunxiao Education' in an orderly manner.

The software APP is expected to be completed and put into operation in two months.

In February 2018, the "four ministries and commissions" jointly issued the "Notice on Effectively Reducing the Extracurricular Burden of Primary and Secondary School Students and Carrying out Special Governance Actions for Off-Campus Training Institutions" to strictly standardize and rectify K12 institutions.

The content of the policy can be summarized as follows. In terms of qualifications: a business license and a school license are required; in terms of content: resolutely correct bad behaviors such as "exceeding the syllabus teaching", "teaching in advance" and "strengthening test-taking"; teacher teaching: public school teachers are strictly prohibited from going to outside tutoring institutions.

Substitute a class or start your own tutoring class.

The introduction of such a policy by the state is, on the one hand, a big blow to local traditional training institutions. On the other hand, it is more conducive to the development of k12 online education.

Although it failed to catch up with the explosive growth period of online education caused by the epidemic last year, and the industry's growth has now declined, various market consulting third-party institutions focusing on Internet research are still very optimistic about the overall industry and predict that in the future

The market size will continue to maintain a rapid growth of 30%-40% in three years. By 2023, the market size of the online education industry will reach about 180 billion yuan.

"Yunxiao Education" has Gao Yun's famous promotion and the support behind Siya, a traditional educational institution, and its prospects are still promising.

The key lies in the educational version of short video social software. This project is relatively difficult from a technical perspective, and the future market uncertainty is also greater.

At present, short video platforms can be said to be in full bloom, and each platform has different styles, characteristics and emphasis.

"Kuaishou" chooses to record everyone's own life, focusing on authenticity and fun.

In order to avoid the edge of Kuaishou, “Douyin” chose the music category, focusing on creative entertainment.

“Pear Video” focuses on news information reading, “Xigua Video” focuses on personalized short video recommendations, and “Meipai” and “Miaopai” have homogeneous positioning, and both focus on satisfying female users’ needs through filters, beauty and other functions.

The pursuit of beauty. There is also the recently viral independent short video "Duke" created by Taobao, which chooses the direction of life consumption...

However, there is no educational short video platform on the market that Yunxiao wants to build, or in other words, every platform has one. A lot of educational institutions have settled on platforms such as Douyin and Kuaishou, but there is still an overly entertainment-oriented content.

Issues such as insufficient authority.

Especially Douyin, although ByteDance’s recommendation algorithm and artificial intelligence-assisted distribution technology are very good, they are not gods after all. There are too many videos in Douyin, and the content is too complicated.

A large number of Douyin users download this software just to watch videos and learn something, but they are inadvertently attracted by a funny short video or other content while browsing, which is a waste of time. It is indeed attractive and can lead to addiction.

But when users react after a period of time and realize that they have wasted their time, they will feel disgusted and feel guilty and guilty. They may even uninstall the software for fear of being addicted to it...

What Yunxiao Short Video wants to do is to make the educational content vertical, make the educational content refined and thorough, and win over these users who want to learn something and student groups at all levels.

Yunxiao short video will allow users to freely choose their identity and the content they need, prenatal education, early childhood education, preschool education, primary school, junior high school, high school, university...

When you reach social status, you choose a career; teacher, doctor, lawyer, individual, farmer, worker, finance...

And preferences; art, music, sports, cuisine, etc...

Yunxiao Short Video will push content based on these choices of users and the types of videos they usually watch.

The use of fragmented time can not only enable students in basic education to learn things, but also attract people from society or white-collar workers in the workplace to further their studies, including not only cultural courses in basic education, but also parenting, science popularization, skills, art, and music.

, dance, performance, entrepreneurship, business, IT, psychology, medicine, philosophy, economics, law, literature, fitness, etc. and a variety of educational knowledge.

Finally, it is linked with "Yunxiao Education". If the short video cannot satisfy users, they can log in to "Yunxiao Education" to watch professional and longer teaching content.

Although the demand and product positioning of Yunxiao short videos are very clear, that is, short videos + education, the problem is that education cannot be too important. Short video platforms are destined to have some entertainment attributes and are not suitable for content that is too professional.

Spread it, otherwise no one will want to see it.

Therefore, there must be a good balance between education and entertainment. What is the standard? What kind of videos should be allowed and what should not be allowed? There are disputes among the management.

It is a good thing to have no competitors, but it is always extremely difficult to be the first to eat crabs.

How to do it specifically, how to design the software, what structure to adopt... everyone is crossing the river by feeling the stones.

Therefore, this project is currently in the early stages of conceiving the technical architecture of the product and has not yet been developed.

The meeting lasted for more than half an hour. After each executive introduced themselves and reported on the progress of their work, the topic turned to the short video project.

After all, this project is the most important of the three projects, and it is the one that everyone has high hopes for.

"I think it needs to be more educational and authoritative. Only those with teaching qualifications or related professional qualifications can post videos. It can't be a mixed bag like Douyin. Posting some chicken soup for the soul and books on success is considered workplace education, but it's just selling anxiety. Ordinary

Users cannot participate in the creation, they only need to watch, leave comments, and like.”

Three senior executives, led by Shen Qiongxiao, Li Min and Ding Ze, hold this opinion.

"We-media and ordinary users must participate. If you don't participate, you can't do it. The interactivity is not enough, which goes against the social nature of the short video platform. Moreover, with only relevant professionals, there is too little to see and the content is not enough. The platform

It doesn’t work.”

Chief Knowledge Officer Hou Pengfei, Chief Marketing Officer Jia Song, and Legal Officer Long Caiwen held opposing views.

Behind these senior executives stands CEO Fang Yun, who is probably more inclined in this direction by default.

Well, it's just a back-and-forth thing anyway.

The two women each incited a group of their own senior executives to fight, while some senior executives remained neutral and did not speak.

Gao Yun was drinking tea and watching a show. He just took a sip and frowned: "Huh? The tea is too late!"

Although he looked careless on the surface, he had a bad feeling in his heart, and he vaguely understood why Shen Qiongxiao called him here. He was here to call for foreign aid!

Li Mindao: "According to authoritative statistics, the profession of users with the most likes on Douyin is teachers. We have nearly 20,000 Siya teachers as our backers, and our chairman and director Shen are our signboards. We will also attract many teachers to join us. How could it not be enough? The second and most important thing is that if ordinary users can also participate, we will not be much different from other short video platforms. How can we compete with industry hegemons such as Douyin and Kuaishou who have been around for many years with homogeneous positioning?"

Hou Pengfei shook his head: "I am a knowledge officer and I am responsible for content management, so I have more say in this issue. It is really not enough! If ordinary users cannot participate, the initial operation will be very difficult, then it is not the same as Douyin Kuaishou It’s not about competition anymore, it’s about whether we can survive.”

"But……"

"Chairman, what do you think?"

Sure enough, while other executives were arguing, Shen Qiongxiao poked him: "Stop drinking tea and talk!"

Fang Yun also smiled and said: "Xiaoyun, what do you think?"

Gao Yun felt very annoyed, secretly thinking that he could not avoid the situation of lovers working together. If I support anyone, I will offend the other party. But everyone is looking at him as the big boss, waiting for his decision, and they can't help but say nothing. Carefully After thinking for a moment, he spoke.

"Let's create two sets of modes. Users can choose freely, one professional mode and one amateur mode. In amateur mode, you can see videos posted by ordinary users and self-media, while in professional mode, you can only see videos posted by more authoritative authors. In Under the amateur mode, these amateur authors will also grow as time goes by. The platform relies on the audience's likes, comments and other data to select a group of outstanding ones. After manual review, these amateur authors can also be transferred to Come to pro mode."

After saying that, Gao Yun looked at Ding Ze: "Are there any technical difficulties?"

Ding Ze's eyes lit up and he immediately said: "No!"

"This is a good idea!"

"Wonderful!"

"This is a great idea!"

A group of senior executives were applauded.

A smile appeared at the corner of Shen Qiongxiao's mouth, and his eyes were filled with brilliance. He said in his heart that he should have pulled you over a long time ago. He is so smart but he is too lazy to do anything!

Fang Yun was also surprised. He didn't expect that this problem that had been bothering everyone recently and even tended to divide the team was solved by Gao Yun, a layman, after thinking for a moment. The solution was perfect and there was no further trouble.

There was peace in the conference room, and the executives continued to discuss the specific implementation of the amateur model and the professional model...

"Quiet."

Gao Yun said something, but his voice was a little low. Many people didn't hear it clearly and continued to talk. So, he, who was practicing his spoken English recently, used English, increased his volume, and repeated: "Be quiet!"

(keep quiet)

It is crisp and neat, with a certain commanding tone.

The conference room was immediately silenced. Everyone felt tense and looked at Gao Yun.

Facing their gaze, Gao Yun looked around at the senior executives and said rudely: "Our short video platform is divided into two modes: amateur and professional. I think the senior management team should also be divided into these two modes."

"When I first heard your self-introductions, they were either Qingbei or Harvard and Stanford, both from world-famous schools, and each resume was more glorious than the last. Director Shen was also saying good things to you. I thought you were all the heroes in the world. …”

"But now, I can only say that I am very disappointed!"
Chapter completed!