Chapter 133: Coping
Although Su Yan was a little dissatisfied with Microsoft's behavior, Su Yan had nothing to say. After all, the competition in the market is so cruel, and foreign markets are not like the domestic market where the country has a guarantee for you.
What's more, Microsoft's tactics are simple and crude, using money to exchange the market and spending a lot of money to make up for the market gap that was previously opened.
But even if he had long realized that everything would not go smoothly, after all, no company that could become such a giant was easy to mess with. To be honest, Su Yan never dared to think that he wanted to completely monopolize the market with a piece of software.
, but Su Yan did not expect that Microsoft would come so quickly and be so fierce at the same time!
"Mr. Su, what should we do about the announcements made by Microsoft?"
Zhou Hongyi looked at Su Yan and asked, and following Zhou Hongyi's words, everyone in the conference room also cast questioning glances at Su Yan.
"We are holding our ground for the time being and will wait until the other party is officially launched. After all, in order to win the agency rights, the share between us and game manufacturers has been very low. If we adopt the same strategy as Microsoft's game platform, then we will
We may not necessarily be our opponents with the Microsoft game platform, which is backed by Microsoft. But don’t be discouraged. The users we have gathered before are our biggest trump card. At the same time, the marketing department will step up communication with major game manufacturers, and we will try our best to
We give away games to players. After all, the share of revenue is so high, so it’s time to do something! This battle between platforms cannot end in a day or two, so everyone should be prepared for a long battle."
Su Yan looked at the people in the conference room and said, how can the battle between platforms be so easy to determine the winner? Even if one party occupies 90% of the market, usually the battle between platforms is usually dead.
Either the team committed suicide, didn't treat users as human beings, or was acquired by a competitor platform at a high price. The founder team and the company's investors were all lying in bed counting their money.
"Everyone, in short, let's do our current things well and increase user experience. I believe the market will make the right choice. It's not that easy to defeat us. What's more, if Shenxiu Technology wants to go global,
It is common to have friction with these established Internet companies, so this is also a test for our team!"
With Su Yan's encouragement, the people at Shenxiu Technology no longer seem so afraid of Microsoft's menacing approach.
"Mr. Su, Ubisoft, EA, Japan's Sega, Square Enix and several other game manufacturers have all agreed to our request."
After Xia He walked into Su Yan's office, he said to Su Yan.
When the Microsoft game platform and the Steam game platform approached them, these game manufacturers were keenly aware that the entire game market was about to change dramatically.
Although the share between Shenxiu Technology's GG game platform and them has been very low, all game manufacturers basically know that once the GG game platform occupies most of the market, it will be time to show its fangs and harvest.
Capital has no mercy. It makes concessions now just to get more back in the future.
So when Microsoft game platform and steam game platform came to them, they agreed to cooperate without hesitation. In order to increase competition in the game platform market, to a certain extent, these game manufacturers put forward quite loose cooperation conditions for steam.
, there are even certain concessions in terms of sharing, but for the Microsoft game platform, that is, I am sorry, if you have too much money, who will you kill? The share you deserve is a lot. As for you giving away games to players? Then I am sorry for the money.
You should give as much as you should!
Now that I heard Su Yan's request for the GG game platform, these game manufacturers also directly agreed. After all, only Shenxiu's GG game platform, Microsoft's Microsoft game platform and steam game platform continue to compete, and these game manufacturers can only take advantage of it.
They are full of fat. Otherwise, when there is only one game platform left on the market, they will be the ones to be eaten.
"Oh, of course they will agree to our request. After all, if we are defeated by Microsoft, then it will be time for them to face the behemoth Microsoft. Then they will spit out all the pieces of meat they have bitten from Microsoft.
. Now they hope that we can continue to fight with Microsoft.
Okay, let’s not talk about this. Assistant Xia, you will inform the operation and marketing side to launch various preferential activities as soon as possible. At the same time, let the game department also start launching several game plans prepared before, and speed up the recruitment of people.
The pace must ensure that our projects will not have manpower shortage problems. In short, we must keep our players on the platform. As long as there are players competing with Microsoft, we can even win!"
Su Yan has a certain degree of confidence in saying this. Later Epic Games also relied on constantly giving away games to players to try to seize the market, but the overall market is still biased towards steam.
And every time after Epic Games gives away a game, the players say "it's so good", and then they return to G Fat's arms.
But just when Su Yan thought about Fatty G, Fatty G's mood was not so beautiful.
First, the news released by Microsoft's gaming platform gave him a blow, and not long after, Shenxiu Technology also issued an announcement. Looking at the announcements from the two parties, Gabe Newell was also on the verge of tears, even though he worked at Microsoft.
Thirteen years later, he established his own company, Valve Software. Valve Software has realized his dream without launching a few games, making it a top game production company and also bringing him success.
Huge economic benefits. It can be said that the Steam game platform has not been short of money since its inception, but it also depends on who it is compared with. If compared with Microsoft, the two are not at the same level, and even slightly inferior to Shenxiu Technology.
Gabe Newell looked at Bram Cohen, the designer and developer of the steam game platform, and asked sincerely: "Dear Cohen, is there really no way to make our interface similar to that damn GG game platform?
Is it just as beautiful?"
Bram Cohen also looked at Gabe Newell helplessly and said: "Boss, don't you know what the consequences will be if we make the interface of the platform the same as the GG game platform? The lawsuit alone will
That’s enough for you to drink a pot.”
Hearing this, Fatty G also fell into silence. It is estimated that Microsoft will not try this kind of thing easily. After all, if it gets too big, it will be a big challenge to the credibility of the company.
"Okay, you do your best. After all, you know our opponents this time, they are not simple characters."
"Of course, this is my job."
Chapter completed!