The day after leaving Finland.

In an office building in Seattle, America.

Founder Jon is anxiously waiting for the report from his subordinates in the office.

Michelle quickly walked into the office, holding the result of Jon's waiting in his hand, and from the irrepressible joy on her face, Michelle's hanging heart fell.

Even so, he still quickly stepped forward, took the files in Michelle's hand, opened the folder greedily and watched carefully, then let out a strange laugh of hoho, hugged Michelle with excitement and said, "We succeeded!"

Baokai Company was established very early.

As early as 2000, this game company was established, with casual games and publishers as its main business.

As of 2009, the company had only 190 people, which was no longer a small company, but compared with a real Internet company, it was just an unknown little character...

And it is such a small company that attracted the attention of a venture capitalist as early as mid-2007.

Game companies are generally not valued unless you have strong technical patents. Venture capital generally rarely invests in game companies because the company has a single business structure and no one can predict the user's preferences. Maybe your previous game is popular all over the world, and the next game may rush into the Mariana Trench.

The risk is extremely high and some people who invest in movies. Even though the game giant in China was grand, it was deeply questioned by investors when it went public. It was not optimistic about this Internet listed company with excellent revenue.

The same is true for Baokai Game Development Company!

They have not even developed money-making online games, and their company focuses on casual game ends.

Before the emergence of social networking software, casual games were really not pleasing because they were not as playable as online games, and even the adhesion level was not up to expectations. At the same time, charging was also a big problem.

Only after the emergence of social networks, Internet companies began to consider how to improve the adhesion and usage time of users' software, can they put high-quality and low-priced casual games in front of them.

Of course, these were all thought by Jon himself.

He is not a professional business person, but he has his own keen intuition. His company's casual games seem to match social networking sites!

The company once developed an elimination game - Gem Matrix.

It’s probably the PC version of "I Love to Eliminate Every Day".

When promoting this game, it can only occupy a small position in the game promotion platform.

But when his company accepted venture capital investment and attracted a strategic partner for him.

The Gem Matrix mini-game under their company is built into Facebook Casual Game Center.

This is a software with a registered user level of one billion, with daily active users and monthly active users of more than 500 million. Their company's games are on this software, one is on the recommendation page of the Casual Game Center, and it is also recommended by smart programs to users who are "interested".

Well, on Jon's developer's side, it is called "interested users", while on Facebook's side, it is called "interested games/news/friends".

Facebook, which is already version 5.12, has undergone considerable changes. The intelligent recommendation algorithm is becoming more accurate and can recommend more accurate content services to users based on the information they have browsed recently.

Casual games are naturally recommended to those "bored" users to pass the time, and also help Baokai Game Development Company's gem matrix to exceed 10 million daily active users!

The appreciation of the company is a kind of joy, and the games developed by itself can be loved by many users is another kind of joy.

After the gem matrix became increasingly stable, he thought about developing another game.

A unique game.

Listening to the strange sound from the computer, the shriveled zombies were staggering forward with staggering steps. An anthropomorphic pea spitted out a green bean from the mouth of a mangled pea, and smashed the zombie in a few ping-pong strokes.

"Plant vs. Zombies".

Since Wu Qi has already set his sights on "Crazy Birds", how could he miss another "Plant vs. Zombies"?

As the three "fan-attracting tools" in the early stages of smartphone games, Wu Qi found "Crazy Birds" and "Plants vs. Zombies", but "Fruit Ninja" has never found anything.

What a ninja!

Wu Qi thought it was from a Japanese game company.

We have always asked our secretariat to pay close attention to Japanese game development companies.

In fact, "Fruit Ninja" was produced by an Australian game development company, and the game has only been six weeks since its creativity was released until the game was launched, which has been a very short time in the mobile game development industry.

And most importantly, this company will not appear in this project next year.

Therefore, Wu Qi was destined to find nothing in his search.

However, winning the exclusive right to publish Android platform "Plant vs. Zombies" is already considered an NBA team that has fallen into his pocket.

You should know that after "Plant vs. Zombies" became popular, Baokai Games spent $750 million in the US domestic game development giant EA.

When Wu Qi invested in Baokai Games the year before yesterday, the company that developed "Gluttony Fish", "Gewelry Matrix" and "Zuma" had a valuation of only about 50 million US dollars, and Wu Qi also invested 25% at a premium.

Now, due to the promotion of social games, the usage of the game under Baokai has increased, so the valuation has increased to about 100 million. This two-year investment, which took Sun Li, seems average in terms of making money, and the investment with an annual compound interest of 50% of USD 50 million is simply a myth!

Of course, after the launch of "Plant vs. Zombies", Baokai Company will grow its valuation by about seven times in the next two years. If Baokai Company can develop the classic game IP of Plant vs. Zombies, then Baokai Games will have the hope of becoming a 10 billion entertainment group.

Similarly, a phenomenal game can also drive smartphone users to make choices...

Will you buy a computer that cannot play "League of Legends"?

It can be said that in addition to Finland's Angry Birds Rovio, Baokai Games is the most successful small game company at this time. It chose to give up innovation and invest in capital two years later, which is definitely the most failed and fatal decision made by Baokai Games.

And Wu Qi's arrival in this life made him make another choice.

After 2008, with the advancement of technology, mini-games are constantly evolving. There are three trends overall: First, transplanting light platforms such as mobile phones, Angry Birds and Plants vs. Zombies are like this; Second, it is placed in a 3A-level masterpiece as a conditioner, just like Assassin's Creed and Wizards and GTA5; Third, add more elements to create a brand new game, such as Gent.

Undoubtedly, Baokai Game is the first type, and it will continue to go on this path until it begins to become slow to innovate in the market, otherwise it will have the opportunity to become another blizzard in the mini-game market!
Chapter completed!