"Although I never thought about becoming a singer until I was in college, I ended up walking on this path for more than 20 years."

During this period, he occasionally mentioned the fact that he participated in the S..M audition and was eliminated from the outside. That incident served as an opportunity for him to have the idea of ​​establishing JYP.

Park Jin Young studied geology at Yonsei University when he was young, and obtained a bachelor's degree in geology.

At the same time, he studied political diplomacy and chose to drop out after passing the master's degree.

With the help of friends, I invested 50 million won to establish a brokerage company called "Taehong". At that time, the company was located in Cheongdam-dong, Seoul City, and was engaged in artist business development and training.

At that time, Seoul was not called Seoul. At that time, small companies like this were established and closed every day.

"If JYP had not been established, I could still have become a high-end person, active as a social elite, and live like an ordinary person."

He said he once dreamed of becoming a geological survey engineer after graduation.

From a narrow perspective, he is a geological surveyor and researcher.

But due to fate, after the establishment of "Taehong", the company was still small at that time, so Park Jin Young not only served as the representative, but also served as the producer.

Although "Taihong" was still a small company with a very low reputation at that time, due to its long-term down-to-earth growth style.

Coupled with Park Jin Young's unique style in the entertainment industry, he is highly regarded in the industry, but...that started after the birth of the group G.O.D.

Park Jin Young was able to travel back and forth to the United States and produce popular songs in a cramped and humid basement. Everyone praised him and said, "JYP was really working hard at that time."

Now, even Park Jin Young himself thinks that he worked very hard at that time and was very lucky.

Discovered G.O.D, Lim Jung Hee, and the ordinary boy Jung Ji Hoon who has not debuted under the stage name "Rain".

Because he has a very clear goal, which is to build this company into a company comparable to S.M. and work hard towards becoming a leader in the Kpop circle.

But this is not the situation we are facing now.

When momo chose to go to South Korea to live as a trainee, Taki began to pay attention to Kpop. Because he often used the computer, he accumulated some knowledge and personal opinions that others did not know.

Moreover, if we analyze these experiences that Park Jin Young told him...

For example, he is currently worried about the future of JYP. Due to the huge debts owed by JYP, he claims to be a monarch who wants to do something in the face of internal and external troubles, but he often feels powerless.

Park Jin Young, who is in charge of JYP, a large enterprise, deserves the title of "Monarch".

"So President Park is so eager to come to Sakura Country to find new talents, is it because of Loen's pressure?"

Takiichi said that he occasionally mentioned his "hatred" for Loen in his words.

What I can say is that because of that computer, the emergence of Got7 still failed to solve JYP's lack of success.

2AM's lyrical style destined their ability to attract money cannot be compared with the beast-style 2PM.

However, 2PM’s source of income is not under JYP’s control.

"yes..."

Park Zhenying nodded and said.

In 2011, Loen chose to take ownership of JYP, which was not yet listed, and became its second largest shareholder, accounting for 25.4% of the shares.

The reason for Loen's high shareholding comes from the fact that JYP signed Rain's world tour contract with a company between 2006 and 2007.

"The contract at the time stipulated that we should hold 35 games, but due to various reasons, we only held 19 games."

When he told these facts, Park Jin-young's veins protruded on his hands, and he looked annoyed and helpless.

Because of this incident, JYP was sued and ordered to compensate 10 billion won.

"Later, due to the financial crisis in the United States, Wirls' debut activities in the United States were also affected. In order to allow them to carry out their activities smoothly, I did not hesitate to borrow money to allow them to debut, but in the end..."

"In the end, Wirls' activities in the United States did not go well, right?" Takiichi took over.

"Yes...even though we won Rain's lawsuit in the end, we still owed huge debts. It was at this time that Loen took the opportunity to invest in JYP."

In 2013, South Korean officials revised the relevant laws that had been introduced, stipulating that the parent company must hold 100% of the shares of the subsidiary.

However, Loen's parent company, SK, could not hold all its shares, so it sold Loen to HK's private equity fund.

But... Loen not only wanted to be a music company but also an entertainment company, so he planned to acquire JYP. However, he was opposed by Park Jin Young himself. In order to break the deadlock, he chose to list JYP.

"My move angered Loen. They wanted to use the previously purchased shares and the newly purchased shares to completely turn JYP into a subsidiary of Loen. I rejected their proposal."

Until this year, Loen retaliated against JYP and sold all 7.19% of its shares.

Because of this move, many private investors rushed to follow suit. The day the incident occurred happened to be the debut of JYP's new boy group Got7.

"So in order to recover my shares, I chose to sell 2PM's overseas tour rights to CJ for 10 billion won, and the surrounding profits also belong to CJ."

The current JYP seems to him to be working in a separated area that he controls.

Park Jin Young has been watching the enemy outside the monitor. This kind of crisis cannot be solved through negotiation and sending a few emails.

Not to mention "wasting time on boring chats and various interpersonal relationships". In short, JYP is currently in a difficult situation.

But compared to these, what gives Park Jin Young some comfort is that during this period, 2PM became popular in Sakura Country, and the funds he earned were used to exchange resources to support Got7 activities.

This kind of accumulation bit by bit requires a long time of accumulation. Money begets money, and then you accumulate shares.

Then he will regain control of the company through the accumulated shares. This touch will make him endure both internal and external pressure and excitement.

Even Park Jin Young himself at the moment did not expect that he would be so persistent in acquiring scattered shares that had been lost.

If you compare JYP to a box.

Bury yourself in the box, bury yourself in the shares you created with your own hands.

Cut yourself up bit by bit, and then bury yourself in the box.

Then they will start to take action, squeeze, and let their minds move, and there will be no leisure time.

This continuity is intoxicating.

“Got7 cannot take over the heavy responsibility of 2PM. Although 2AM is very popular, the revenue they bring is far less than that of 2PM.

Taki-san may not know that the Kpop circle considers the golden period of a new idol group to be three years.

If a group has not improved after three years, there is a high probability that they will be submerged in the tide of the times by the continuous introduction of new members. There are too few examples of successful counterattacks in the music industry."

yes.

There are very few examples of successful counterattacks by idol groups in the music industry.

Behind the success of every counterattack are many factors including "the right time, the right location, and the right people."

Taki is a little bit of a lift, for example, EXID attracted public attention with "Up Down".

People say that the reason for its success is because of Hani's meal shoot, which made the girl group that was about to disband come back from the ashes.

After her wonderful performance in "Produce 101" Season 2, she won the first place in her debut singing program after the recording of the program.

And, Pledis' solo singer Han Donggeun's eye-popping singing performance in "Duet Song Festival".
Chapter completed!