Chapter 194 Grassroots Camp
The mainstream singers are dignified. Special agents follow up the whole process when participating in various commercial performances or filming commercials. The price is clearly marked. As long as the appearance fee is appropriate and the reputation of the investors is fine, then they can play. At this point, even Qian Yibo and Qian Lele are no exception. Even musicians like Huang Shulang ignore them. They have been invited for so many years, but their appearance fee is amazing. Huang Shulang is better, but the appearance fee of the Qian brothers and sisters starts tens of millions.
Although a wandering singer has no agent or company support, or he or his circle of friends is his agent or his company. However, compared with mainstream singers, they often play a kind of sentiment, and they are somewhat more troublesome to those who cannot move their poverty and humbleness, and wealth and honor cannot be defeated. Therefore, it is often more troublesome for the investors to ask them to perform a commercial performance.
On the one hand, you have to know who he is where he is what he is doing so that you can find him and invite him to participate in commercial performances; on the other hand, you have to face a problem when you find them. If you don’t have money, it is not important to such people, but most of the time it is really not important.
You only need to talk to their agents for the appearance fee. If you talk to them, you can invite them no matter how big they are. For them, just use money to sing my songs. Everything has to be solved by the agent. It doesn’t matter whether it is sentiment or the singer’s likes or dislikes. Everything is business dealings. As an agent of an awesome mainstream singer, first of all, if he is an equally awesome businessman, then the businessman’s affairs will be easy to deal with. It has nothing to do with Fengyue, only cares about interests. Once the interests are negotiated, it will be fine.
However, when you find this kind of wandering singer, you can only talk to him by yourself. As a result, when you talk to these guys, some investors will find out what the modern version of celebrity romanticism is. If you can summarize the mainstream singers by saying that businessmen value profit rather than separation, then for these wandering singers, the investors admire their real celebrity romanticism on one hand, but on the other hand, they feel that they are really troublesome.
And he is heartbroken.
The most famous example is the wandering singer Qian Sijin. It is said that last year a label with a market value of nearly 100 billion invited Qian Sijin to attend one of their product launches, sang two songs to endorse their products, so he begged his grandfather and finally found out about Qian Sijin's whereabouts, and after some effort, he finally made an appointment with the person to the scene.
Of course, the appearance fee we negotiated is also very beautiful, 9.8 million, why is it 9.8 million? Of course, the investor is not short of the 200,000. He originally said that the appearance fee is 10 million. If the press conference is effective, then there can be an additional five million, which means that the total appearance fee for endorsing and singing can reach up to 15 million.
But when asked about Qian Sijin, Qian Sijin was not satisfied and had to remove 200,000, which was only 9.8 million, and the reason was even more bizarre, which was the kind that no one could think of, or simply could not think of.
Qian Sijin insisted on only 9.8 million, because last year was his zodiac year. He calculated that nine and eight were his auspicious numbers back then, so it only had nine.8 million.
Calculate with your fingers?
Well, after the powerful fingers, the investor was confused at that time. It is said that the director of the public relations department sent to discuss with Qian Sijin at that time was almost crying with his slender fingers.
But that's not all. What happened next that day made the director of the public relations department, the beautiful and exquisite girl, cry completely.
The cause of the matter is that the investor makes women's perfume. As for why a woman's perfume has to find a rough man like Qian Sijin to endorse products, that is what the investor plans,
It is said that it is because there is a very appropriate lyrics in Qian Sijin's popular work "Nancheng Park".
I am standing by the wall of Nancheng Park
Watching the girl on the bridge running towards me
She has the sweetness of orchids
It was my youthful love
...
Well, it is said that the perfume recommended by the investors was the orchid fragrance perfume, and from the top to the middle to the end, all of them were orchid fragrance, one orchid eternal and one fragrance to the end.
But the difference is that the top notes of this perfume are Chunlan, the middle notes are Rabbit Earl, and the back notes are tequila. There are three orchid fragrances in one perfume, especially each orchid fragrance is clearly visible. This is very incredible for a perfume, so it is absolutely no problem in terms of the product, and it is definitely a good product. At the same time, it is also appropriate to let Qian Si, who sing a girl with sweet orchid fragrance, come in and sing two songs to endorse it, and it is no problem.
But that day, there were a lot of friends and media, and domestic and foreign ladies flocked to each other. Well, the scene was so hot and the popularity was so lively. Qian Sijin also came, and everything was so beautiful at the beginning.
But something happened after a while, and after a while, Qian Sijin didn't even start singing, and then something happened.
The reason for the incident is not the fragrance of the perfume itself, nor is it anyone on the scene, but because of the packaging of this perfume.
Because the main fragrance is orchids, orchids are like a sacred object in the writings and feelings of literati and poets in the history of Chinese literature. They have been popular from ancient times to the present, and are often endorsed by ancient Chinese style.
So for the granite temperament, the packaging of this perfume is of course Chinese, and it looks particularly elegant and has an ancient charm. Just looking at the perfume bottle, you will know that this is a particularly Chinese-style thing.
The bottle is Chinese style, and the perfume inside is also very ancient.
But when Qian Sijin looked at the press conference, he asked a question that was definitely from the depths of his soul.
The perfume you sell is orchid, and the bottles you store are Chinese style, but why is the decoration style in the lobby where you use to publish this product a rough European Baroque style? Are you still selling dog meat with a sheep head hanging? Or are you making a contrast cute? Bad reviews!
Selling dog meat with sheep's head hanging, and practicing selling dog meat with sheep's head hanging. This sentence has become Qian Sijin's golden sentence.
There are also contrasting cuteness and negative reviews.
OK, the contrast between bad reviews and evil.
The public relations manager was really crying and quickly wanted to explain that the decoration style of this hotel is European-style Baroque. As for why we chose this hotel for a press conference, isn’t it because the name of this hotel is famous enough and classy enough?
However, Qian Sijin did not give her a chance to explain, and finally left a bad review, and she didn't want the money, and she didn't count the 9.8 million yuan. She immediately patted her butt and left casually, leaving the staff of the local area messy in the wind, pitiful and helpless.
However, the ending was very satisfactory. Although Qian Sijin ran away, this perfume was still very popular. It has to be said that the people who planned and handled crisis public relations are indeed geniuses with a few tricks.
Of course, the press conference on that day could not continue, but it doesn't matter. It's not too late. I'm not short of money anyway, so I'll find a time to hold it again. When I re-convene, people suddenly found that the product released again was still the orchid-scented product, and the hotel where the press conference was also the rough Baroque hotel, but the difference is that the product packaging is
Completely replaced.
It is no longer Chinese style, but a very bachelor approaching the European style. There are also two types of perfume themes. One is the contrast between Qian Sijin and the other is named "Bad Review", which is also said by Qian Sijin.
Of course, perfume is still a kind of perfume, but the words "contrast cute" and "bad review" are printed on the bottle, and these are the two most famous perfumes that are still popular in China. One is called contrast cute and the other is called bad review.
Moreover, the copywriting of these two perfumes is more reasonable and cute. Although they are both orchid-scented, the fragrances of various orchids are different. The fragrances of the three orchids change in turn and the contrast of the fragrances is obvious. Qian Sijin's unintentional complaint just highlights the characteristics of this perfume from this angle.
So, the contrast is cute, come on.
As for the other type of "bad comments", the swearing perfume is well known, and it is a typical representative of bad boys and elegant men. There are several men's perfumes in this circle that are world-famous. So, there are swear words in men's perfumes, so why can't there be another bad comment in women's perfumes? After all, women's nature is picky, serious, and more sophisticated. The reason why it is named bad comments is to highlight women's serious, picky and exquisite temperament. Therefore, Qian Sijin's bad comments also just rightly evaluated the unique characteristics of this perfume, which caters to the picky vision and the mentality of most women in society.
So, the negative reviews are still given.
The result of this ultimately led to the fact that the perfume brand not only did not turn down the brand, but because these two great ideas were not only popular in China, but also quickly gained popularity in overseas markets. They are known as the most sincere gift from the East. They have both the implicit elegance of the Eastern world and the colorful and unrestrainedness of the Western world. They are really a perfume that fully integrates Eastern and Western cultures.
Therefore, if you lose your horse, you will know the good and bad luck. I have to say that although Qian Sijin has a personality, his personality has actually created this brand through this method.
But there are too many luck and unreplicable cases in Qian Sijin and Perfume. In most cases, other brands are not as lucky as this perfume manufacturer. They are often unpredictable by the unpredictable personality of the wandering singers invited.
Moreover, because of the story of Qian Sijin and this perfume brand, other wandering singers who regard Qian Sijin as coordinates and beliefs seem to be injected with blood. For a long time since then, many wandering singers in this camp have started to make trouble, hoping that one day they will be like their boss, not afraid of celebrities not being romantic, but fear of celebrities not being troubled, and hope that they can make some troubles at some brand press conferences.
However, no matter how the mainstream singer camp follows the rules and follow the steps, no matter how difficult the wandering singer camp is to control, how they like to mess around.
But there is one thing that the singers in this family are the same, that is, they are all invited, the guests of honor and the guests in front of the hall.
But what about Shen Yuan and the others? To put it bluntly, like the thousands of ordinary artists and internet celebrities who work hard in this circle, they are not invited by others, but are chasing the investors in the wind and rain and constantly asking, boss, give us a chance, how do you think of us? We sing well and play musical instruments very much. As long as we stand in the market, not only can we not only be good at quality and cheap, but we can also support the factory!
So what is this camp called? Of course there is also a major category, that is, the grassroots singer camp. I came from the grass and went to the grass, waved my hand and didn't take away a single piece of grass.
Chapter completed!