After experiencing a golden age in the 1990s, Fuji TV seemed to have been bewitched and made frequent mistakes in the new century.

After defeating TBS TV, Fuji TV has been the triple crown champion in all-day, prime time and prime time ratings in Japan for more than ten years. Moreover, Fuji TV has single-handedly made the whole of Asia believe that "Japanese dramas are monthly dramas."

And "Monthly Nine dramas are the best Japanese dramas." Perhaps because they have stayed on the throne for too long, the leadership of Fuji TV began to become confused and committed various suicides. On the one hand, they began to shut down those who had been on the throne for Fuji TV

Throne is a veteran variety show that has contributed countless ratings, but on the other hand, it sticks to the rules in the production of monthly dramas.

In terms of TV channel management, ordinary operators will not easily adjust programs with a lifespan of more than five years. Unless the ratings of these long-lived programs are already very ugly, most TV operators choose to keep the program unchanged.

The reason is very simple. These programs can maintain stable and good ratings for a long time, which means that there is a group of die-hard audience supporters behind them.

Why is TV Asahi, a famous "senior station" in Japan, slowly killing Fuji TV and becoming the second most watched TV station in Japan? That is because TV Asahi's variety shows and TV series are extremely long-lived. Japanese dramas are rarely filmed.

second season, but the Japanese dramas on Channel Asahi often last more than ten seasons. Many Chinese viewers were surprised when they watched "Doctor

Sister. TV Asahi's main criminal investigation dramas, "Sang Bang" and "Kosouyan's Daughter" are both long-lived dramas that can be broadcast for 20 years.

While Fuji TV continues to abolish its martial arts, it is also obsessed with its flagship Japanese drama, the "Yuejiu Show". From its inception, the "Yuejiu" drama has been targeted at female viewers aged 14 to 34 years old.

, which are the so-called Teenage and Young Adult female audiences. In the 1990s when Internet entertainment was not yet developed, these two age groups were indeed the main sources of viewership for major TV stations. But with the rise of online entertainment

, young people have given up television, a traditional entertainment device, so the main audience of TV stations after entering the new century has become middle-aged and elderly viewers.

When other major TV stations recognize the reality, they have shifted their main TV drama themes to workplace, family and society, which are more popular with mature audiences, but Fuji TV still clings to young people and refuses to let go. But as the saying goes

, Licking the Dog is doomed to have nothing in the end, so Yuejiu dramas have successively exceeded the lowest ratings.

If the above is just a chronic death, Fuji TV's insistence on Korean dramas in the 2000s simply blinded Japanese audiences. The reason why Mango TV had a bad reputation in China for a while was that it broadcast too many Korean dramas.

, and then its variety show went too far to kneel down and lick Korean stars. Compared with Mango Channel, Fuji Channel was even better. When reporting on the competition between Japan and South Korea, it even adopted the reporting stance of the Korean media and called the competition

It is called "South Korea-Japan Confrontation" as if it is not a domestic TV station in Japan.

Precisely because Fuji Channel licked South Korea until it was forgotten, the Japanese people denounced Fuji Channel as a "Korean Wave Channel" and began to boycott. This became the last straw that crushed Fuji Channel's ratings, and also caused Japanese TV stations and TV Asahi TV stations to

Achieve overtaking.

Compared with Fuji TV's suicide attempt, Nippon TV has seized the key to take off. Nippon TV's TV dramas are either workplace dramas with female protagonists and directly capture the mature female market; or they are criminal investigation, medical and other relatively biased

Themes for the male market. Since Nippon TV’s TV series target audiences over the age of 30, in the new century when the Internet is popular, Nippon TV has been least impacted.

At the same time, unlike Fuji Channel, which prefers to serve female audiences, Japan Channel's variety shows are either family-friendly or aimed at male audiences. At that time, Japan Channel's new variety show "Chat 007" defeated its rivals in the last year of the 2000s.

After the old variety show "SMAP×SMAP" was launched at the same time, everyone knew that Japan's new TV media king was about to be born!

Now that he knows that Nippon Taiwan is going to rise in the future, Lin Junxiu will definitely get on this boat. Instead of waiting until others have the image of a king before following them, it is better to invest in them while they are still in their reckless stage. Because of this, Lin Junxiu is

I want to put Yonekura Ryoko's early "Evil Girl Trilogy" on Fuji TV. On the one hand, I want to invest in Yonekura Ryoko, and on the other hand, I want to invest in Japanese television.

As for TBS TV station, Lin Junxiu will certainly not get off the ship. Although the ratings of TBS TV station still did not return to the original King of Glory, he has been the chairman of the Japan League for Democratic Liberation for a long time. He has a very strong voice in the commercial TV circle and is considered an opinion leader.

Bar.

In short, the battle for Japanese TV ratings entering the new century is the joint stranglehold between the "former king" TBS TV station and the "tomorrow king" Nippon TV station against the declining "current king" Fuji TV. As a senior channel and a main news program, Asahi

Taiwan, on the other hand, watched the show calmly, but it did not expect that one day it would become the second most watched TV station in Japan.

The editing committee of Nippon Television has no doubts about Lin Junxiu's writing ability and show production ability, and after reading the outline of the script adapted by Lin Junxiu, Nippon Television is very clear that they have found a treasure. Matsumoto Seicho was originally a ratings

Guaranteed, coupled with the two newly-rising ratings aces Lin Junxiu and Xiu Productions, Japan Channel understands that the three script outlines in hand are great treasures.

However, Japan TV, like other traditional Japanese TV stations, is still used to producing and broadcasting on its own. The so-called separation of production and broadcasting in Japan is basically a joke. Basically, the TV station sets up a production company by itself and then outsources it to this company. This is "separation of production and broadcasting"

". On the contrary, the cooperation between TBS TV station and Lin Junxiu is a relatively formal "separation of production and broadcasting." However, this novel method still makes Japan TV station hesitate. They had to ask the show producers to go back temporarily and let them think about it for a while.

time.

"I believe everyone should know how excellent those three scripts are, right? And based on our professional judgment, as long as these three dramas are produced, the ratings are basically guaranteed. So the question now is, should we

Do you want to purchase Japanese dramas produced by Shu Productions in the form of outsourcing?" Hiroshi Matsuo, chairman of the Nippon Television Establishment Committee and director of the production department, asked at the main table.

Although Matsuo is still just the director of the production department, he has begun to covet the position of director since taking over the chairmanship of the organizational committee. To a certain extent, Matsuo Hiroshi has controlled the content operations of Nippon Television

He is basically the de facto director of the station.

But if he doesn't sit on the position of director for one day, he feels that his life is still very empty. And the best way to win the position of director is to kill Fuji Channel and become the number one TV station in Japan, and he

Now I feel like the opportunity has come.

"Minister Matsuo, I must remind you that if we choose to outsource TV series, we must consider that we will gradually lose our appeal to domestic actors in Japan." Executive Kenta Fukunaga reminded lightly.

Kenta Fukunaga is a direct lineage of the station director, and he is also the power arranged by the station director to check and balance Matsuo Hiroshi on the establishment committee.

"And the TV series produced by Xiu require advertising sharing! At the same time, they also refuse to share the rights and interests related to the development of copyright derivatives! It can be said that they only use us to broadcast TV series to promote their copyright! Although we have gained

Temporary ratings, but we have lost more!"

"Commissioner Fukunaga is really joking!" Just as Minister Matsuo's face turned black from the rebuke, Kenichi Tanigawa, who was sitting under him, spoke.

The establishment committee has always been a battleground for the major forces of the TV station. Since the station director has sent people here, doesn’t Minister Matsuo have no subordinates here? Tanigawa Kenichi is a close confidant of Matsuo Hiroshi. If Matsuo is promoted to the station director, then Tanigawa

Matsuo must be left in the production bureau to guard his rear.

Since he is the most trusted person in Matsuo, Tanichuan will of course speak out when his boss is criticized.

"These three TV series are not originally ours, so what does their copyright income have to do with us? If we broadcast these three TV series, then on the one hand we can get instant ratings, on the other hand we can improve our

The popularity of TV series schedules. Yuejiu Theater is not cultivated in a day. If our Shuishi Theater wants to have the status of Yuejiu Theater, we must continue to have good dramas to support its popularity and reputation!

Why was Yuejiu Theater successful back then? Is it possible that Fuji TV broke through the restrictions of TV stations and bravely hired well-known novel writers and comic book writers from outside to serve as screenwriters, thus breaking the monopoly of broadcast writers on scripts within the station? Fuji TV was successful?

!And now TBS TV station has chosen to cooperate with show production, and their late-night drama has also been successful!

Do you know what the ratings of late-night dramas on TBS are? Normally we would celebrate if we could get 5%, but now the average ratings have reached 10.1%, which can almost compete with some of our prime time dramas!

Although the show production took away a lot of advertising fees, TBS TV station earned even more advertising fees!

Even for those late-night dramas launched by non-show production companies, the current advertising fees are more than five times that of our late-night dramas! Whether it is for the reputation of our TV station or for advertising fees, I think we must cooperate with show production companies! Even if

If possible, we will tie the show production to our side like TBS does!"

Tanigawa Kenichi was not without purpose. While speaking, he ordered the secretary sitting behind him to send the information he collected and printed out to all participating committee members. Seeing the data provided by Tanigawa, even the neutrals could not sit still.

Normally, neutrals are just enjoying the show, but it’s different now, it’s money!

As the representative of Dentsu Pension Account Manager, Koizumi Yuzhen asked excitedly: "Tanigawa-kun, are all the data in your information true? How did you get it?"

"Koizumi-san, please believe in my expertise!" Tanigawa Kenichi replied respectfully.

Although these neutrals look harmless to humans and animals, if they really want to bite you, it will be very troublesome.

"Part of the data is from a third-party survey company, which you can verify; some of the data is obtained through some channels. Although I cannot disclose these sources, the credibility is very high. And don't forget it.

, every year in March, our TV station will disclose its financial report. At that time, everyone can compare it with the financial report data to know whether it is true or false. Although it will take a while, it will be made public eventually. "

"If there is no problem with Tanigawa-kun's data, then why don't we cooperate with Show Production?" Koizumi Yuma immediately chose to support Matsuo.

As a pension management account, what he values ​​​​is income. If the TV station's profits are not enough, their fund account will not have enough income. And if the fund's income does not meet expectations, he will be kicked out.

"In this case, why don't we raise our hands to vote? If you support cooperation with show production, please raise your hands." Matsuo Hiroshi said.

With the support of Tanigawa Kenichi's data, neutrals have chosen to support Matsuo. They originally had no position, but they have interests. Since Matsuo can bring in advertising fees, why not support him?

"Very good, then it passes!"
Chapter completed!