339 The Birth of Explosive Styles
"It seems that this spring Japanese dramas are not as good as our TV station." A member holding the ratings report for the entire spring Japanese drama was said coldly at the quarterly summary meeting of the Fuji TV broadcasting committee.
Since the 1980s, Fuji TV finally defeated TBS TV, which is known as the "absolute", and became the "triple-champion" of Japan's ratings (all-day ratings, prime time ratings and prime time ratings). You should know that TBS TV's status in Japan is just as similar to NBC's status in the United States, and it was completely developed with the development of Japan's radio and television industry. The reason why they changed their name from Tokyo Broadcasting to TBS TV was for internationalization.
Moreover, when TBS TV was the best, people dared to compete with NHK's "Red and White Song Club" on Dakan's Day every year, and the ratings of "Japan Golden Record Awards Awards Evening" promoted by TBS TV was not inferior to "Red and White Song Club". As a result, the popular Japanese artists at that time had to travel between the two TV stations repeatedly in just four hours, almost driving the artists at that time crazy.
Fortunately, TBS TV was in a state of disarray. He forcibly broke Akina Nakamori's "three consecutive championships" overtly, pushing Kondo Mahiko to the top again, thinking that he could be invincible by holding the Johnny's office. As a result, since Kondo won the golden record, this awards ceremony seemed to be cursed by Kondo's mother who lost her ashes. Not only did the ratings fall year by year, but the average ratings of the entire TBS TV station began to plummet.
Just like TBS TV dominates Japan with variety shows, Fuji TV dominates Japan with its TV series. In the entire 1990s, which country in Asia has not experienced the "Monthly Nine Drama" trend from Fuji TV? However, the so-called talented people emerged in the generation, and each led the way for decades. When Japan entered the new century, Fuji TV's ratings began to decline steadily.
Originally, Fuji TV thought that its programs were not young enough, so it carried out bold reforms. On the one hand, Fuji TV began to cut off its veteran programs on a large scale, causing the entire ratings to collapse; on the other hand, the "bubble cleaning" created by purchasing a large number of Korean dramas has covered the eyes of the decision-making team. When the Japanese government and society began to turn negative about the Korean view, Fuji TV's Korean dramas just became the straw that Fuji TV collapsed.
Korean dramas regarded as life-saving drugs by Fuji TV not only did not save Fuji TV's ratings, but instead gave Fuji TV a hat such as "Korean Wave TV" and "Japanese Talent TV" and other hats, resulting in the complete blackening of the reputation of Fuji TV. In the 2020s, the second generation of Japanese TV overlords' ratings were once inferior to Tokyo TV, which was labeled as disabled as the year before, which was compared with NHK Education Channel and Tokyo Metropolitan TV.
Although Fuji TV in this plane has indeed castrated itself out of its former veteran TV programs as always, fortunately, it has not yet introduced Korean dramas on a large scale and is still trying to rely on its former TV drama production skills to fight against pressure from other TV stations.
"Where is there any way? The third season of "Doctor X" on Japan has been airing, right? After the accumulation of the first two seasons, the audience's expectations for this season are also very high. But what is amazing is that the production skills of the show production have not regressed at all, as if they knew that the show could be produced so long when they were producing this drama. Not only is the content rhythm of this season very good, but the foreshadowing laid in the first two seasons has been slowly lifted up." Another member from the TV series production department sighed, "From the first season, "Doctor X" has blossomed in terms of ratings and reputation. Let's give up on the fight with them as soon as possible."
"The problem is that the next summer and autumn seasons will not be that good." The Minister of Broadcasting Department said with a bitter face. "TBS TV's blockbuster drama "The Good Wife" will be broadcast in the summer season, and this is a half-year drama that spans the summer season and autumn seasons. The worst thing is that this drama is not only the production of the show, but more importantly, some characters will interact with "Doctor X"!"
"No, right? This is cheating! Japan and TBS are so shameful!" The broadcasting committee suddenly became noisy.
In fact, Japanese dramas in the early years also had more than a dozen or even dozens of episodes. Now the regular Japanese dramas we see are established by the Japanese TV first-generation and second-generation overlords of TBS TV and Fuji TV. They are divided into four broadcast seasons according to four seasons, so that the Japanese dramas of each broadcast season are generally about 10 to 12 episodes. If the ratings are not good, it means that the production cost of 10 episodes is wasted, which is affordable for TV stations and advertisers; and if the ratings are good, then you can make SPs or make the second season. So from the perspective of risk control alone, such a space is very suitable for the Japanese ratings market.
But everyone knows that whether it is a film and television work or a literary work, the longer the length means the more plots it can accommodate. Compared with American dramas that are often more than 20 episodes per season, and American drama producers usually know whether to renew the season halfway through the American drama. Therefore, the screenwriter of the American drama has enough space to enrich the plot. This is for everyone to see that the film and television industry foundations of the two countries are actually almost the same, but Japanese dramas are not as full as American dramas.
Especially when Japanese dramas encounter "group scenes", they are completely out of the way. Not to mention compared with American dramas, they are even worse than Chinese dramas in the 1980s. If a group scene such as "Romance of the Three Kingdoms" and "Water Margin" are handed over to the Japanese to film, it is estimated that the Japanese can directly film them. In fact, the Japanese filmed "Journey to the West" is already very surprising. Not to mention that Chinese people accept incompetence, even Japanese people are inexplicably watching it.
The slightly successful adaptation of "Journey to the West" is the version of Shingo Kasui. On the one hand, it is due to SMAP's super popularity, and on the other hand, it is also due to Kasui Shingo Kasui's shooting of a middle-second version of Sun Wukong.
It is precisely because the Japanese drama circle has become accustomed to such a length after these two and thirty years of development. Perhaps except for NHK's Morning Drama and Ogawa Drama, there are few so-called half-year dramas in the Japanese drama circle. Therefore, when I heard that TBS TV, the former old rival, actually gambled on a half-year drama, Fuji TV was a little moved.
You should know that Japanese dramas are generally only two stages for each TV station. Fuji TV and TBS are the first and second stages respectively, so each TV drama is very precious.
According to the fierce competition in the Japanese ratings market, if the ratings of the TV series in two consecutive broadcast seasons are sluggish, the TV station will have to cancel this schedule. It is not that simple to cancel a TV schedule. This means that the TV station should not lose the advertisers in this period, but also lose the inertial ratings of this period. If the advertising loss is still painful, then the loss of the basic ratings market will be a damaging matter.
"TBS TV has placed a big bet this time. If it fails, it will not be able to even keep the second place throne." Someone said regretfully.
As an old opponent, Fuji TV's understanding of TBS is probably no less than that of those inside TBS. If possible, everyone is willing to continue competing with their old opponents. After all, who knows what kind of person will the new opponent be?
Just when Fuji TV was surprised by TBS's desperate bets, there was still a lot of controversy within TBS's station. However, the Master used his reputation and performance to produce the king to temporarily suppress the opposition in Taiwan. However, he also knew that as long as the ratings were not ideal, not only would his Master's throne not be able to be kept, but the broadcasting committee he controlled would also have to clean up more than half of the people.
However, the director still had the blood of Showa men and would rather die brilliantly than live silently. In the era of Japan's economic boom, who is the glory of the Japanese TV industry? It is TBS TV! Nowadays, Japanese TV stations are respectful when they see NHK. You must know that our TBS TV station kicked NHK hard in the past! The existence of TBS TV station once made the Japanese people question why they still wanted NHK? But what about TBS TV stations? Not only was it pressed hard on the ground by its former rival Fuji Station, but even its former little brother, Japan and Asahi Station, dared to jump up and cause trouble for themselves.
If we really don’t show our power, do you think our platform is Hello Kitty? If you fail this time, you don’t have to send yourself to the local TV station in Aomori or Hokkaido as the director. I will resign quickly. The cherry blossoms in my hometown have already withered, and it’s time for me to go home!
TBS's move to break the routine and broadcast the six-year drama has indeed caused great discussion, and "The Good Wife", which is broadcast with high attention, has played a big move as soon as it was broadcast.
Japan is a traditional society. Where have you ever seen the heroine resigned and prosecuted for prostitution as soon as she appeared? And what makes the Japanese women who watch TV series feel most secretly happy is that the originally timid heroine slapped her unscrupulous husband. Don’t think that Japanese women are really “good wives” who swallow their anger. There are many cases in which wives kill their husbands after their husbands retire and go freely.
Moreover, the hegemony of Japanese men can only be maintained until the day of retirement. From the day of retirement, the status of Japanese men as the head of the family has completely disappeared. According to Japanese habits, husbands’ pensions are transferred into the family account, and who is the manager of the family account? Of course, it is a wife. If you are still at work, then the husband only has a basic salary to enter the family account, and bonuses are paid to the husband separately, so the husband has a small treasury to squander. However, from the day of retirement, the husband is no longer the person who can bring income to the family.
Because the husband is clumsy, he is not welcomed by his children's families. But what about the wife? Of course, a mother who can help take care of the children is welcome to stay temporarily. Not only is it delicious and delicious to treat, but it also needs to take good care of the mother's mood so that the mother will not help him take care of the children when she is unhappy. Moreover, if the wife after retirement is unwilling to take care of the children, she can also take her husband's pension to be free.
Didn’t my husband like to go to Ginza and Kabukicho to find female PR? Then I’ll look for the little puppy and little wolf dog of the Johnny’s family! The basic consumption of Johnny’s family is these mother fans. Not only do I buy records, but I don’t have to buy everything from surroundings and magazines. I’m not only chasing stars, but I have to take my daughter to chase them together. If the family is a son, it doesn’t matter, I can sell my son to Johnny! Relying on the purse of Japanese housewives, Johnny bought Nogizaka’s headquarters building from Sony. Poor, Nogizaka 46, has become unworthy of my name since then. Sony is not able to defeat Johnny’s Jinyuan offensive!
In fact, the main viewing market for TV series around the world is housewives, followed by young girls. For housewives, Alie in "The Good Wife" sets an example of self-reliant women for them, and it is a completely feminine drama, so naturally they will not give up watching it. For girls, Kalinda, a female character who kills both men and women, is so handsome, and everyone regards this actress as their idol.
Japanese society is very consistent. It is basically normal for boys to talk about baseball and girls to talk about TV series. If a TV series becomes a hot topic in the group you are in and you have not watched it, at the least you will think that you are not sociable, and at the worst you may even be bullied. So in order not to "society death", this TV series immediately became a hot topic for Japanese women to watch. But after this TV series became a hot topic in the women's market, it gradually became a social topic.
Since this TV series is a half-year drama, the whole craze lasted for a full half-year. In the end, TBS TV not only achieved great success in this TV series, but also increased its average viewership in the past six months. Seeing such amazing data, the director finally shook his wine glass with satisfaction.
Chapter completed!