The first batch of reports of AKB48's arrival in France were soon published on Yahoo Japan. Many Japanese netizens were a little surprised when they saw the news. As we all know, the Japanese entertainment industry has always been a small circle for self-entertainment. Not to mention exporting to Europe and the United States, even China and South Korea next door did not completely enter. However, seeing this news that AKB48 was popular in France, it was said that AKB48 fans were a little excited.

The first news selection of AKB48 was exposed on Yahoo Japan, which is related to the network attributes of AKB48. Since the birth of AKB48, Lin Junxiu has put some of the content of interacting with AKB48 on the Internet. Although many of these online fans may not buy AKB48's related peripherals, their attention is traffic! Lin Junxiu has seen the influence of traffic idols in later generations, so he also wants to learn from some experience to AKB48.

The facts prove that Lin Junsoo's idea is correct. AKB48 is almost the treatment of a "national idol" in the Japanese online circle. Whether you like AKB48 or not, at least more than 90% of netizens in the Japanese online circle know about AKB48. Although this network influence is not recognized by traditional advertising companies, websites such as Yahoo Japan are very recognized, and electronic game companies such as Nintendo and Namco also have the intention to invite AKB48 to endorse or shoot advertisements. Unfortunately, e-sports has not completely broken the circle, otherwise Lin Junsoo would like to arrange some members of AKB48 to serve as game anchors. However, this plan is ready, and we are waiting for the right time.

In addition to promoting AKB48, marketing "To Dear You" is the top priority of this public relations communication. To be honest, winning the opening movie of the Cannes Film Festival this time is already the leading start. Although the organizing committee decides to open the movie and the closing movie, and the jury decides the award of the film festival is the jury. The two institutions are nominally independent of each other, the jury usually gives the organizing committee face.

You should know that the choice of the members of the jury is still the responsibility of the organizing committee. If you offend the organizing committee of a film festival to death, it may lead to you being unable to be a judge in any film festival in your life. Of course, if you are a very successful filmmaker who is so successful that you need the film festival to lick you, you don’t need to care about the opinions of the organizing committee. Therefore, when Lin Junxiu won the opening film this time, she is basically regarded as one of the biggest favorites of the Palme d’Or. Even if she does not win the Palme d’Or, it is still possible that she is known as the second best jury d’Or.

If the first two awards are really lost, a special award will usually be given to a jury. In short, the chance of not winning the opening and closing movies is too low, so these two titles are also a must-win for producers in various countries. In addition to the money ability of relevant people, Lin Junxiu's ability to win this title is actually related to Lin Junxiu's big fuss at the European Film Festival last year.

Film festivals and media complement each other, and usually the media will not completely overturn the table. However, at last year's Three Continents Film Festivals, Lin Junxiu made the film organizing committee and the jury lose face. Although this made other film festivals dissatisfied, Lin Junxiu's methods were all open and open, and it was difficult to retaliate.

"Lin Jun, I didn't expect you to know so many people in Europe!" After a party, Takeshi Kitano said to Lin Junxiu with a sloppy face.

Takeshi Kitano is not a traditional filmmaker. To a certain extent, he is simply a standard template for the male lead of the city channel. He is not only an actor, but also a director and producer. So compared to Ken Takakura, he can better understand the power of those European filmmakers at the party just now.

"I thought your film company was just like me, just to make movies."

Speaking of which, Lin Junxiu brought many veteran Japanese filmmakers to Europe this time, in fact, the purpose is to show off his international energy. Japan is currently not very interested in the Internet, but European and American countries are very popular with the Internet industry, which has led to Lin Junxiu's popularity in Japan far less than that in Europe and the United States. This time, Lin Junxiu wanted to spread some news to Japan through the mouths of these traditional Japanese filmmakers, so that some traditional companies would really think that Lin Junxiu was a young man who was easy to bully.

Since there is a Cannes special feature produced by Yahoo Japan, Lin Junxiu's Cannes trip has always had a good news popularity in Japan. Even if national media will not report it all the time, local media in Tokyo will follow the hot topics. On the one hand, these media have no international news sources, so they finally get the reporting rights of print media from Yahoo Japan, so they must report more. At this time, most countries in Asia still have some admiration for Europe and the United States, and the number of related news readings is still good. On the other hand, Lin Junxiu also followed these media a lot of advertising fees. Since they have attention and money, the enthusiasm of these local media reports naturally rose. The two key points of the early reports were "The premiere of "Dear" and the related content of "Cannes AKB 48th".

As the opening movie of this year's Cannes Film Festival, the world premiere of "To Dear You" is definitely arranged at the Cannes Film Palace. Basically, major film festivals have their own movie palaces, which are considered official cinemas. If you can be ranked in this cinema, it is the official affirmation of this movie. Due to the popularity of the Cannes Film Festival, the related facilities are still very luxurious.

In addition to half of the tickets for this premiere are for critics and film and television reporters from major media, the remaining tickets are for sale to ordinary audiences. During each film festival, a large number of tourists who love movies will flood in Cannes to see the works of major film directors around the world.

However, the cinemas in Cannes are limited, and they also have to make money, so the movies that can be released in the cinema only account for a small part of the films exhibited. Most of the remaining movies are built by the directors themselves and screened in the park. Some of these tent movies are charged, but most of them are free. For those who love movies, this is undoubtedly a paradise.

"Is this a Japanese road movie?" An elderly audience whispered to themselves in a low voice as they watched the ongoing "To Dear You" in the movie palace.

He is Andre, a film critic of the French "Movie Manual", and is regarded as the rising film critic of this famous film magazine. "Movie Manual" is a banner magazine of the "New Movie Wave" movement in Europe and even the world. Although the New Wave movement has become less and less popular, the influence of this magazine is becoming more and more important in the professional filmmaker circle.

Highway movies were born in the United States, and the relatively excellent highway movies were basically from the United States. There is no way. The United States has a vast territory and different local cultures. In addition, the United States is a country sitting on the wheel, so highway movies have always had a market in the United States. However, in other countries, some people are not adapted to the local conditions. Other countries either have a small land area or the highway popularity rate is not as good as the United States, so they cannot produce the taste of American highway movies.

However, in Andrei's eyes, "To Dear You" has abandoned the narrative method of road films while absorbing the core of road films. Andrei is a film critic who has a lot of research on Asian films. The narrative method of "To Dear You" is still a very orthodox Japanese drama film. However, the "scenes" of the movie are not connected by time or plot, but by road, which breaks the disadvantage that the scenes of general Japanese drama films are not "big" enough. Although "skirts" also have the characteristics of "skirts", most people are still keen on "big" narratives of "big scenes".

"Although it's a bit tricky, I have to admit that there is a breakthrough in narrative language."

After the premiere of "To My Dear", relevant film reviews were also released. The official film critics hired by Lin Junxiu naturally received positive reviews, and other film critics were basically based on positive reviews. Soon, the film festival magazine also gave high-scoring reviews, and many viewers were attracted by the movie for a while. Lin Junxiu also made the public relations company increase its public relations efforts, and the judges received lobbying from the public relations company, either related banquets or some gifts, but these would not allow Lin Junxiu to come forward directly.

For some time, Lin Junxiu has turned her attention to AKB48. Although there are still a few days before "Cannes AKB48", Lin Junxiu still tries to push AKB48 to some local TV programs or radio programs, and it is also a popular bar performance stage. Speaking of which, there are many boy groups in Europe, but the famous girl groups seem to be hot girls. The sudden entry of AKB48 has a great sense of freshness to European and American audiences. Although the musicality of AKB48 songs is indeed not high, but the few little sisters are still pleasing to the eye on the stage. Coupled with a little exotic style from the East, AKB48 has actually set off a little heat in Cannes and surrounding areas.

Originally, Lin Junxiu needed to spend money to hire "professional fans" to support, but gradually there were real fans coming from support. It has to be said that the Japanese government was willing to spend money to promote itself internationally in the era of bubble economy. Many countries in France and Europe have "Japanese Streets". Although the scale is not as large as "Chinatown", at least there is a base camp when AKB48 is performed. These performances and local media reports on AKB48 were naturally sent back to China by reporters invited by Lin Junxiu. Although the Japanese entertainment industry is known as "self-entertainment", it will still give positive reports on Japanese artists who can go out and attract international attention.

The AKB48 team led by Takahashi Minami has attracted a lot of attention in France, which has attracted a lot of attention from Yuko Oshima and Atsuko Maeda in China. In addition, AKB48, which was originally a little famous, began to enter the prime variety show of major TV stations. For Japanese idols, "Musi" is a very indicative program.

Generally speaking, as long as an idol can appear on the stage of "Musi", it will be considered a slightly successful idol; and if he can appear on the special program of "Musi", you will be considered a second-tier artist in Japan; if he can appear on the two major live special programs of "Musi", Ultra Festival or Super Live, then you are not a first-tier artist, or at least a popular artist of that year; especially the special program of "Musi" at the end of the year, Super Live, all the invited ones are super first-tier and the most popular artists of the year.

Before Takahashi Mian's team traveled to France, AKB48 could come to "Musi" to promote every time he released a new single; and after the series of reports on "Cannes AKB48" was released in Japan, AKB48 was immediately invited to participate in a 2-hour special program of "Musi". Before AKB48, the girl idol group who could appear on the "Musi" special program was the Good Morning Girl Group. After all, after the idol ice age, the "Good Morning" side of the girl idol group was pretty good. AKB48 was invited to participate in the "Musi" special program this time, which basically laid the foundation for the Japanese girl idol circle to enter the "Good Morning Series" era of "two beauties competing for beauty" between "Good Morning Series" and "48 Series".

Akimoto Yasu really admires Lin Junxiu's promotional method of blooming outside the wall and fragrance inside the wall. Like the Internet industry, the entertainment industry is also an industry with very obvious "Matthew effect". The success of the Good Morning Department has resulted in almost no success in Japan, which is the same as the success of the Johnnie Group that has resulted in almost no non-J-family idol group in Japan.

As a result, Lin Junxiu couldn't take AKB48 and "slowly" to kill the Good Morning Girls group in Japan, so he took AKB48 to fight in France. He relied on the Japanese national vanity to create a circle-breaking effect, and made some Japanese who didn't pay attention to the girl idols notice AKB48. Since the original cake was not eaten much, I might as well find a new cake to eat.

As the Cannes Film Festival begins to come to an end, the issue of the ownership of related awards has also become a hot topic of discussion in the media. Lin Junxiu is also stepping up her final public relations. After all, being able to get the blessing of the Palme de Cannes is very important for the film or director.
Chapter completed!