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370 The Birth of SKE48 [Part 1]

After convening the Vernalossom marketing department and brokerage department, Lin Junshui and Akimoto Yasukra made plans to produce SKE48. Japan currently has three metropolitan areas, the capital metropolitan area centered on Tokyo, the Kinki area centered on Osaka and the Tokai area centered on Nagoya.

Among the three metropolitan circles, the size of the East China metropolitan circle is undoubtedly the smallest, and compared with the capital metropolitan circle, it can even be said to be a bit of a suspect. However, the "east-to-east dispute" in Japan is very serious. Many Japanese TV programs in Kanto may have very good ratings in Tokyo, but they may have mediocre responses when they are placed in Osaka and Kansai. Important cities such as Osaka and Kyoto in Kinki metropolitan circles do not strongly resist the popular trends from Tokyo, but at least they are not respectful to thank them. This also forces Japan's five major commercial TV networks to adopt the "dual flagship channel system". For example, TBS TV has the "core station" of TBS TV in Tokyo, but MBS TV must set up another "quasi-core station" in Osaka. Because the programs produced by TBS TV, the Tokyo channel, Osaka people don't like to watch, Osaka people must have their own TV channels.

It is precisely because of this that both Lin Junshui and Akimoto Yasushi believe that it is not suitable to set up the first AKB48 sister group in Osaka or Kyoto. Although the business atmosphere in these two cities is good, if it is produced and operated by the Tokyo company Vernalossom, it is very likely to fail. In order not to open the door, Lin Junshui and Akimoto Yasushi decisively chose to form a sister group in Nagoya City, which is relatively less resistant to Tokyo's popular culture.

"This is Eicho of Nagoya City, and it is the best place we currently believe to set up a sister group theater." The speaker came from Kyakara.

This time, when forming a new sister group, Lin Junxiu did not intend to find new partners from the outside, but chose one of the original partners. After seeing the speed of AKB48's making money, Kyung-Lee was naturally tempted, especially Kyung-Lee has many commercial properties. If the sister group can be placed in its own property, it will be of great help to the value-added of the property.

"Eecho is the largest business district in Nagoya City, and it is close to Nagoya TV Station, the largest local TV station in Nagoya City. At the same time, the NHK Nagoya branch is also here. If the new group needs publicity in the future, it will have a good advantage in commuting. In addition, shopping malls such as Kuya Oito Park, Matsuzakaya, Maruei are also here, and the traffic here is very high. Especially after the construction of Oasis 21, this place has become a must-visit place for tourists in the East China Sea. There is a building here called "Eecho Sunshine (Southenia, サンシャインインインインインインインインインインインインインインインインインインインインンインンンインンンン. If you need it, we can take out the second floor of this building."

Lin Junxiu looked at the Sunshine Building in Eicho Town. The ground building is six floors, and there is a Ferris wheel next to it. I don’t know when it started, and large shopping malls in Japan have become popular to build Ferris wheels. What even puzzled Lin Junxiu was that this evil wind later blew from Japan to China. Many cities in central China also liked to build Ferris wheels when building new large shopping malls. However, Lin Junxiu also read reports, and many of these Ferris wheels were not reported, which is the legendary "illegal building". In fact, before coming to the field inspection, Lin Junxiu had read related reports, and this time he came to determine the situation.

"Teacher Akimoto, what do you think? I don't think there is any problem here." Lin Junsoo said to Akimoto Yasu next to him.

"I think it's good here, too," Akimoto Yasuhiro said, "and we can even decide the name of the sister group."

According to the naming habits of AKB48, the three letters of AKB come from Akihabara, so according to the name of Sakae, the new group will naturally be named "SKE48". Like Akimoto Yasu, Lin Junxiu is actually not that interested in local sister groups such as SKE48. If you use football matches as an analogy, AKB48 is equivalent to the British Football Super League, and SKE48 is basically equivalent to the British Football League A and the British Football League, and even the British Second League - the Champions League. Why? Because AKB48 trainees are equivalent to the Champions League.

Lin Junxiu can only make trouble for these local sister groups, and he will arrange for the transfer of household registration to help boost the local group's momentum. Unless it is an overseas group, Lin Junxiu will basically leave it to his subordinates for work. Moreover, although Lin Junxiu will also allow local groups to form teams like Team A and Team B, Lin Junxiu will not agree that the team has representative colors. Because once the group has representative colors, it means that it has a certain sense of subjectivity, which will cause the split of fans. AKB48 can withstand internal strife between fans of each team, but local groups cannot withstand it. Therefore, Lin Junxiu strictly ordered the operation when forming the sister group. Except for the sister group having representative colors, the sister group's team must not have representative colors.

The reason why it is so strict is that Johnniez gave a wrong example. Johnniez actually has no statement about the representative or the supportive sex of the group member. It’s just that SMAP participated in the variety show "Dream MORI" in his early years.

In MORI, he played a funny group called "Onmatsu Jun". Then the six members of SMAP all had their own stage names in this funny group, and they were all related to colors. For example, Takuya Kimura called "Hongmatsu" and Masahiro Nakayuki called "Blue Matsu". Because this link was very popular, SMAP even posted singles under the name "Onmatsu Jun", so many fans put representative colors on SMAP members. Originally, SMAP was away from the main body of the Johnnys Office, so they simply adopted this representative color setting to facilitate fans to remember them. Then this practice spread to groups after SMAP, but even so, the official support items released by Johnnys Office at this time did not have support colors.

However, as the Korean group expanded its territory in Japan, Johnniez began to learn the practice of the Korean group, starting from Hey! Say! JUMP began to promote support colors, and also produced special support colors for members. As a result, the question of who the fans of the same group contributed the most to the group was internally strife, and there was even an extreme practice of "not buying group peripherals except for the single peripherals of their idols". This practice of rather killing the group where their idols are to show that I love my idols is really chilling!

Although Lin Junxiu will not ask his group to play any "group soul", this kind of practice of obviously tearing the combination and causing trouble to the operation must be strangled in the cradle. Therefore, the team represents sex or something, don't even think about it!

After inspecting Nagoya City, Kyora began to renovate the Eicho Sunshine Building. This building was actually open only last year, but its turnover could only be said to be bleak. If it was in a parallel plane, it would not be closed until 2007 and reopened in 2008. However, since SKE48 is going to be advanced this time, the building can only be closed early. For this reason, Lin Junxiu specially found the person who talked to Kyora and talked to him about the positioning of the Eicho Sunshine Building.

To be honest, with the prosperity of Japan's retail industry, large comprehensive shopping malls are actually no longer popular, and many shopping malls have their own positioning. Therefore, Lin Junxiu's suggestion to Kyora is to build the Eicho Sunshine Building into a trendy shopping and leisure and entertainment center for young people, especially young men. All brands entering the market must meet the positioning of young men as potential users, and at the same time, they must introduce entertainment and leisure facilities such as arcades and other popular entertainment and leisure facilities. After SKE48 enters the market in the future, it will definitely become a holy place for otakus in the East China Sea area, so some 2D content must also be arranged.

After listening to Lin Junxiu's plan, thinking about the current half-dead appearance of the Eicho Sunshine Building, the boss of Kyoto also understood that it was time for a "heroic man to cut off his arm", so he decided to close the business and renovate it.

"Lin Jun really said that a shopping mall was closed with just a mouthful!" After hearing this, Akimoto Yasuke joked.

"That's because Kyung-Leung attaches great importance to SKE48, and the mall has also come to a time to restart." Lin Junxiu certainly doesn't think that a business tycoon can make a decision by simply opening his mouth. "Our recent work includes the SKE48 selection, the release of AKB48 new single "Your Name is Hope" and the selection of AKB48 Team 4. For us, everything is a very important thing, so we must strengthen relevant promotion and publicity work."

Of course, the staff of Vernalossom Club know how important these three things Lin Junsoo is. They can be said to be related to the future development of the company and the group. Although AKB48 is moving towards the position of a first-line girl group, but not to mention that you are still on the road, you will fall out even at the peak. Not to mention other things, the kitten club where Takuya Kimura’s wife Shizuka Kudo is located was so popular that year, what was the result? It really exploded... In the end, the remaining members who are still in the entertainment industry can now rely on their high seniority to show their faces in several small shows, do other people have any voices?

The most embarrassing thing is that even when music programs like "Musi" were reviewed over the years, even if there were songs from the Kitten Club, these members would not be posted to participate. The program team is very snobbish. You have no popularity or ratings, no matter how high your seniority or your once brilliant, you can only "contact next time". So to this day, AKB48 and Vernalossom are still trembling, fearing that they will make mistakes.

Although Vernalossom is still a novice company, it has successful experience in operating AKB48, so there is no problem in releasing the SKE48 selection order. Not only the local TV stations and newspapers in Nagoya City, but also the entire Tokai area (especially Aichi, Gifu and Mie Prefectures) have launched advertisements and soft articles.

For a moment, the girls in the entire East China Sea area were all moved. Although the current momentum of AKB48 is not sweeping Japan, it is known to the whole country. The girl who already has a dream of a star was moved when she saw that she wanted to form the sister group of AKB48 locally. On the one hand, it was not the main group recruitment, but she thought that her qualifications would be slightly relaxed; on the other hand, it was local development and no need to go to Beijing, so that the opposition at home would be much smaller.

A week after the selection order was issued, the office of Vernalossom in Nagoya received thousands of registration letters. It has to be said that the Japanese are really nostalgic. It is the new century, and the Japanese still need to deal with many affairs without the post office. It can be said that Japan Post is simply making money in Japan, but in the end they are still in a loss.

"I won't interfere in the selection of SKE48. Finally, I'll show me a look before the selection list is announced." Lin Junxiu said, "I'm still preparing for the start of filming of "Always Sanchum Sunset".
Chapter completed!
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