After winning the top prize "American Grand Prix" at the World Film Festival in Montreal, Canada, the publicity campaign of "The Encoffiant" in the United States suddenly intensified a lot. According to the distribution agreement reached by Junxiu Lin and Sony Classics, "The Encoffiant" will adopt the "based on

"Point-to-point" art film distribution model. Although there are art film theaters in the United States such as Art House, even within the scope of art films, "The Embalmer" from a non-English speaking area still has no advantage.

Although Americans like to watch movies and have a good audience base for art films, their first choice is English movies; followed by Spanish movies and French movies. Movies in East Asian languages ​​such as Japanese, Korean, and Chinese are basically not available in

Released by CBD cinemas, they are usually scheduled to be shown in places where Asians gather, such as Koreatown and Chinatown. Therefore, art films in East Asian languages ​​are usually released for a long time in the United States, usually from metropolitan areas such as Los Angeles, New York, and Chicago.

It will be screened for a period of time, and if the box office and single-theater attendance figures are good, then the screening will be gradually spread. As for large-scale screenings across the United States, that is not what "The Embalmer" can do.

Japanese Americans are mainly concentrated in the state of Hawaii. Long before the Kingdom of Hawaii was annexed to the United States, Japanese immigrants immigrated to the state in large numbers. In the state of Hawaii, Japanese Americans are the second largest ethnic group after Filipino Americans, accounting for

About 12% of the population of Hawaii. Until now, Hawaii is still the first choice destination for Japanese people traveling abroad. Probably the Japanese go to Hawaii for vacation, just like the Chinese go to Jeju Island for vacation. Going abroad seems like they are not going abroad. But Hawaii

The state's total population and total economic size are not large, so Sony Classics did not list Hawaii as the first release location.

"The West Coast of the United States, composed of California, Oregon and Washington State, is the main inhabited area of ​​Japanese Americans in the United States. Most Japanese Americans are located in urban areas, so we are releasing "Encoffiner"

At that time, we didn’t need to think too much about the livestock and agricultural areas of the United States.” Sony Classics Distribution Manager He Lin Junxiu analyzed, “So our first batch of key release locations are Los Angeles, San Francisco, Seattle and Portland.

."

"I have no objection." Lin Junxiu nodded.

The West Coast of the United States has always been a gathering place for Japanese Americans, so it is natural to arrange the first batch of screening locations here. And according to the Oscar registration rules, the film "The Embalmer" must be continuously screened in theaters in Los Angeles.

Ten days. Sure enough, Sony Classics came for the best way to sign up. Because it opens in certain theaters in a targeted manner, advertising and media selection are also very targeted.

At the same time, some film critics who have watched movies at the Montreal World Film Festival have also published relevant film reviews on IMDb and Rotten Tomatoes. If it is a commercial film, people usually will not go to IMDb or Rotten Tomatoes to read film reviews; but if it is a literary and artistic film

When it comes to niche films such as "The Embalmer", fans still trust the reputation of their own circles. Although "The Encoffiant" is strictly a very standard commercial film, it is still classified as an art film in Europe and the United States because of its large number of Japanese elements.

Here, European and American film critics have spoken highly of "The Embalmer", mainly focusing on the two major areas of "exploring life and death" and "oriental philosophy". These two areas are very popular among European and American literary film lovers.

Therefore, the box office and single-venue attendance rate on the first day were still very good.

"Currently, the occupancy rate of the individual venues of "The Embalmer" in four major cities including Los Angeles has exceeded 80%, so it is imperative to expand the scale of the release." One week after the release of "The Embalmer", Sony Classics

The distribution manager came to Lin Junxiu with a smile. Compared with last time, his smile was obviously much more sincere this time, "We have a lot to do at the box office."

Since AMC pioneered the multiplex theater, this type of theater has become popular in the United States and has become popular all over the world. From this, the so-called "single theater box office" and "single theater attendance" and other data were born. To put it simply

In other words, the data of a single theater refers to the specific data of a certain screening room in a theater where the movie is shown. For theaters, the attendance rate is not 100% perfect.

Generally speaking, this value is reasonable between 30% and 70%. The closer to 70%, the more maximized the interests of the cinema. Because the seats in each theater actually have good or bad quality in terms of viewing comfort.

, about 30% of the seats are unacceptable to ordinary audiences. Although some die-hard movie fans will be forced to choose the 30% "bad seats" because of the movie, this means that there are more potential audiences because

"Bad seats" gave up watching the movie.

According to survey data, a die-hard movie fan is followed by at least 10 to 15 ordinary movie fans. Therefore, if the attendance rate of a movie exceeds 70%, it means that a large number of potential viewers have given up on the movie because of poor seats.

As long as the theater managers are not fools, what they must think of is to expand the number of screening rooms in their own theaters for this movie. Then the extra die-hard fans and the lost potential fans will contribute their own box office, maximizing the theater's profits.

In the second week of its release in North America, "The Embalmer" not only expanded its screenings in California, Oregon and Washington State, but also arranged a second batch of screening cities. After all, this is the Internet age, and many film reviews can

It spreads quickly through the Internet. It is true that East Asian movies are a very small minority in North America, but many people in the United States want to show their differences by liking this very small minority interest. Why is it that Steve Jobs is almost a leader?

It’s not that I have an Indian spiritual background. You’ve never heard of this religion? That’s right. You’re right if you haven’t heard of it.

The spiritual practice trend started by Steve Jobs not only has a lot of believers in the United States, but also has followers in China, a purely secular country. The boss of a well-known domestic game company took the lead in spiritual practice, not only sending out emails to all employees every week to share his spiritual practice.

Cultivation experience, and also provides special benefits to the company's personnel above the supervisory level - spiritual cultivation qualifications. It is said that promotion in this game company depends on your spiritual cultivation results. If you just get a spiritual cultivation guide issued by the big boss

, then it will be gone when you get to the supervisor; if you can go to a special spiritual class, then you will be a manager; if you can go abroad to India for a month to specialize in spiritual practice, then you must be a director; if you can eat with the big boss

I've been sleeping together for a month. Congratulations. When you come back, your title will either have a P or an O. A bright future is waiting for you.

But after the big boss had been playing like this for almost two years, he was ousted by the second boss after a certain spiritual practice. After the second boss sent an email saying that the big boss was too stressed and had mental disorder, he completely said goodbye to the decision-making team. In short, the big boss

The boss seemed to have achieved spiritual enlightenment and said goodbye to the gaming industry.

Just when "The Embalmer" was released in North America, the new Japanese drama "Public Security Section 13 ~Special Incident Investigation Team~" starring Kimura Takuya was released on TBS TV station. This is the first episode of the "Super Japanese Drama Series" planned by Lin Junxiu

Part 1. The reason why Kimura Takuya was chosen to star is of course not because of Kimura’s acting skills. To be fair, Kimura’s acting skills can only be regarded as second-rate in Japan. Of course, when placed among a group of idols, it would be completely underwhelming, but when placed among a group of actors and actresses, it is not enough.

Saw it.

However, Lin Junxiu has only one requirement for Kimura: to be handsome. The special effects, martial arts design, props, etc. of the entire TV series are all for Kimura to be handsome, fully demonstrating Kimura's hard-core handsomeness as a middle-aged man. Lin Junxiu

The positioning of Takuya Kimura is very consistent with Kimura's requirements for himself, and also satisfies the management of Takuya Kimura's image by Mitsuo Iijima and Johnny & Associates.

The first episode is naturally an extended version. The first episode is 120 minutes long. TBS TV station is also determined to use Kimura Takuya as the protagonist to boost the ratings. Although it is a 120-minute extended version of the TV series, the show production is astonishingly made in Hollywood.

It's like an action movie. The pace of the entire TV series is very fast, and Kimura has to take action or draw a gun every 5 minutes. Then in the spirit of creating a Japanese version of Bombshell, Show Productions put the Tokyo Sky Tower in the first episode

The Japanese Capitol Building was bombed, and the explosion effect completely overshadowed the special effects film. Many Japanese viewers thought it was a Hollywood blockbuster released.

And Kimura did not disappoint Lin Junxiu's expectations. In the TV series, he fought and danced, and even jumped into Tokyo Bay. Anyway, the special effects are now very powerful. Lin Junxiu almost used Kimura as Jackie Chan in the golden age of Hong Kong movies.

.Although the filming was very hard, this episode took nearly a month to film. During this period, Kimura was beaten so badly that he became bruised and swollen, and almost fractured his body. Because of the many injuries all over his body, he had to wait until the recording of "SMAP×SMAP"

, Kimura had to sit on a chair the whole time. But Kimura said that this kind of shooting was really enjoyable. He said in his exclusive radio program "Kimura Takuya's SMAP!" that this shooting was really enjoyable.

After hearing that their idol praised this TV series so much, many fans locked in the broadcast date.

The ratings for the first episode of "Public Security Class 13 ~Special Incident Investigation Team~" broke out with a 24% rating in the Kanto region, and even the Kansai region, which has always been opposed to Tokyo culture, had a 21% rating. Of course, there are

Much of it is due to Kimura Takuya's popularity, but the plot and filming techniques of the TV series have also been loved by the audience. Discussion topics about this TV series on 2ch and Yahoo forums have skyrocketed. For young people and housewives, if

If you can't talk about this TV series, it means you have broken away from Japanese society. Because the first episode had such high ratings, TBS doubled its promotion budget. As for the director, is he worried about losing money? Just kidding,

Since the first episode aired, the calls from the advertising department have not stopped.

"Congratulations, Kimura-san! The new drama is a hit in the ratings!" Sanchi Iijima specially sent a flower basket to Kimura Takuya. Not only Iijima, but other members of SMAP and juniors from Johnny & Associates also sent flower baskets to congratulate everyone.

They are not blind. As long as the production company does not commit suicide, this TV series can become another "HERO" by Takuya Kimura.

Seeing that the lounge was filled with flower baskets, Kimura Takuya's face was full of smiles. As a person involved in the Japanese drama's ratings myth, Kimura himself was under too much pressure. It would be great if someone else starred in a Japanese drama with a 15% ratings

Success, and if I only have this kind of ratings, I will be a big failure. It seems that my Japanese drama ratings cannot be less than 20%, but what era is it now? But with the Japanese drama "Public Security Class 13 ~Special Incident Investigation Team~"
Chapter completed!