453 Unusual performance
The increase in single-room attendance and single-room box office of "Weirong's Wife" has not attracted the attention of major theater companies. This may also be related to the Japanese style of doing things. China's theater chains began to gradually improve after entering the new century.
Moving towards the Internet, although there are also incidents of "box office stealing", it is very difficult and the probability of it generally tends to zero in first- and second-tier cities. After all, if you sell a ticket, there will be real-time data on the Internet. And this data is also
You can't change it randomly, because this data needs to be synchronized to the tax bureau and the film bureau. How much tax and film development fund a movie needs to pay can be calculated immediately and archived to the regulatory department by relying on this ticketing system. So you have to change it randomly.
According to this data, the theater manager responsible for the terminal has to bear a lot of responsibility. Modifying the tax certificate is a criminal offense according to the law, so it can be regarded as a deterrent.
But in Japan, each theater under the theater chain first counts the data of each theater, and then when the theater ends the movie, it will be summarized by fax to the theater company. But at this time, the theater company is not
Are you off work? So when you go to work the next day, the theater chain company will enter and make statistics based on the faxed data. Finally, during the weekly meeting, these data will be taken out for statistics. So the Japanese theater chain company
The sensitivity of movie data is not as high as that of China. China's theater companies have already made adjustments to the box office of the previous day on the next day, but Japan has to postpone it at least a week later.
It is precisely because of the procrastination of Japanese theater companies that the major theater companies did not realize that "Weirong's Wife" has begun to reverse growth. As for the media, probably the "Film Xunbao" would have counted it in the early years.
At the box office, it has now been given up because of the difficulty of statistics and the high cost. Therefore, no one in Japan knows that "Wei Yong's Wife" is brewing an earth-shattering storm. Some forces who don't like Lin Junxiu are letting the table
People on the Internet mocked Lin Junxiu in various ways, and they kept saying that it was for Lin Junxiu's good. It seemed that Lin Junxiu had exhausted his talents and was about to fall into the mortal world.
Criticism of Lin Junxiu in traditional media mainly comes from two media, "Tokyo Sports" and "Sankei Sports". The Japanese newspaper industry believes in "no separation of culture and sports", so many have the title of "Sports News"
In addition to reporting on sports, most newspapers mainly report on entertainment. In particular, "Tokyo Sports" and "Sports Nippon" are the leaders of Japan's "sports newspapers". They can almost be said to be Japan's "The Sun" or "Sports Nippon"
News of the World.
However, Sports Nippon has a close relationship with Lin Junsu. Sports Nippon can even be regarded as Lin Junsu's "mouthpiece". Therefore, Sports Nippon did not specifically target "Wei Yong's Wife" and Lin Junsu. But "Tokyo Sports"
Newspaper is different. Readers who are familiar with Japanese entertainment know that this newspaper can be called the official newspaper of Johnny & Associates. Back then, SMAP had not been disbanded, but this newspaper kept making rumors; finally, when Johnny & Associates sent SMAP
When they disbanded the fax, they had announced it the day before. If there was no PY deal between Tokyo Sports and Johnny & Associates, anyone with a normal IQ would think it was an insult to their own brains.
As for the "Sankei Sports News"'s attack on Lin Junsu, it is easier to understand. After all, it and Fuji TV belong to the Fuji Sankei Group. Among Japan's five major commercial TV stations, Lin Junsu has the closest relationship with TBS TV and Nippon TV.
With the show producing a large number of excellent TV series and linking them with movies, TBS TV and Nippon TV have successfully kicked Fuji TV, the "triple crown" of Japanese ratings from the 1980s to the 2000s, from its throne. This has made Fuji TV almost overtake Lin Junxiu as a TV show.
They are mortal enemies. If the TV station is not good, the newspaper group behind it will definitely not be happy either, so it is obvious that he wants to kill Lin Junxiu.
It’s a pity that Japan’s traditional media has a high self-esteem. Not only do they not know how to deal with online public opinion, they even look down on it completely. Even in the Reiwa era, Japanese society does not have a set of standard crisis public relations SOPs for dealing with “inflammation” on the Internet.
.If in China or other countries, public relations specialists with a monthly salary of only 3,000 yuan know how to guide online public opinion. But how do major Japanese brokerage companies deal with their own artists' "Yanshang"? Apart from an apology, it is an apology. If you really can't apologize, then
Go commit suicide! Spread your hands, this method of dealing with the person concerned if you can't handle the matter is really magical.
Although Lin Junxiu usually complains about Japan's traditional media and society being insensitive to the Internet, now he is very grateful for the arrogance of the traditionalists in Japanese society. Because according to information reported by Lin Junxiu's Internet Public Opinion Survey Center, the topic of "Wei Yong's Wife"
The popularity has started on the Internet, and the reviews are basically positive. Lin Junxiu is not worried that "Wei Yong's Wife" will have negative topics on the Internet, he is afraid that the movie will not have any topics.
You must know that young people have two big problems. One is that they are easily coerced by so-called online public opinion, and the other is that they are easily rebellious with mainstream opinions. Therefore, as long as marketing companies seize these two problems and carry out a series of marketing, which movie
Or any other product can easily open up the situation. When the Chinese film market was flooded with bad movies during the Spring Festival, why could a movie that everyone knew to be bad be able to sell in the top ten at the box office that year?
It's easy. The first step is to create a lot of hot topics on the Internet, so that young people on the Internet think that the movie is very popular, so they will spend money to buy tickets. What if the word-of-mouth is bad later? Wash your left hand.
Bai yourself, what kind of actor has worked very hard? Fans of your brothers definitely don’t want your brother to be abused, so the fans will brush you again and again; your right hand deliberately blackmails himself, because young people will think that if you all say bad things, it must be a conspiracy, I
I have to watch it, and I have to find out what is not bad about it. Of course, "Wei Yong's Wife" is still an excellent movie in essence, so Lin Junxiu did not resort to the "black and red hype method".
Just when everything was getting better, the vice president of Toho Group and the general manager of Toho Cinema Line rushed to Lin Junxiu's company. Although it is true that Toho is the largest film company in Japan, they also know the importance of Lin Junxiu.
Sex. Is it so easy to offend a young director who has won so many film awards and set so many box office records under the age of 30?
Not to mention that Junsu Lin can become an international film master like Akira Kurosawa in the future, but at least he can become the second Japanese film master after Akira Kurosawa, right? If he offends Junsu Lin and causes him to switch to Toei, Shochiku or Kadokawa, then
, then Dongbao will really be laughed at for a hundred years. However, "Weirong's Wife" did not perform well at the box office, and the theaters were also under great pressure. After much deliberation, I had to arrange for a vice president to come and explain the reasons, and then apologize.
That's it. No matter what, we have to make sure that Lin Junxiu doesn't get angry.
"Are you here this time to explain that from next week Dongho Cinema will reduce the film schedule for "Weirong's Wife"?" Seeing the trembling looks of the two top executives of Dongbao, Lin Junxiu found it a bit funny.
But another question came to his mind: Did Dongho Cinemas not know that the box office of "Weirong's Wife" was picking up?
"Manager Domoto, right? I would like to know how often you look at the box office statistics and analysis reports of the major theaters under your company? When was the last time you saw a report about "Weirong's Wife"?"
Lin Junxiu had to remind them, after all, it was his own movie schedule that had to be reduced.
"Tongho Cinema Line usually compiles relevant data every week, but film scheduling meetings are usually held a week in advance. So we actually decide this week's film schedule based on the data from two weeks ago." The manager of Dongho Cinema Line
Answered truthfully.
"There is a two-week time lag between your film schedule and box office data?" Lin Junxiu did not expect that the situation at Dongbao would be more serious, so he said cautiously, "Manager Domoto, I don't know if you have studied North American theater companies.
of film arrangement.
Generally speaking, whether a movie can make money in North America only lasts for the first three weeks at most. Most movies generally have little box office value after one month of release. Therefore, North American theater chains are very sensitive to changes in the movie box office.
, they check box office reports almost every day, and their reports will be accurate to the detailed data of a theater in a certain neighborhood. They will even analyze which movies are more suitable to be placed in theaters closer to the gate.
, and which movies are suitable for viewing in small screening rooms, etc.
Has Toho Cinemas done such an accurate analysis? At the very least, have you looked at the box office data of "Weirong's Wife" in the past week? Manager Domoto, I seriously suggest that you make a phone call to inquire, and then you
You won’t come to me to talk about this matter.”
Dongbao's vice president also felt that there was something in Lin Junxiu's words, so he urged Manager Domoto to call. After a few minutes, Manager Domoto was sweating more and more. He looked at Lin Junxiu and the vice president in horror, because he knew
The box office of "Weirong's Wife" has experienced reverse growth, especially the single-theater box office and attendance data show that this movie is in the hot season. If I cut down the film schedule at this time, not only will the theater chain
This side will lose a lot of money and will completely offend Lin Junxiu to death.
"Manager Domoto, I have no intention of accusing you, but I hope you know that now that something has happened, you should know how to remedy it. More importantly, should we avoid something like this from happening again in the future?" Lin Junxiu said.
"Thank you, Mr. Lin, for not blaming me!" Manager Domoto stood up and gave Lin Junxiu a more than 90° bow.
On the way back, the vice president also learned about the situation from Manager Domoto. On the one hand, he also asked the theater chain to immediately increase the number of films and make a thorough reform of the current film arrangement research meeting system. On the other hand, he was thinking, in the end
What is the reason that allows Lin Junxiu to know the movie box office earlier? You must know that movie box office data is very sensitive, and most theater companies in Japan choose to keep it confidential.
In the past, "Movie Weekly" used to calculate box office statistics by randomly surveying the flow of people and taxes in movie theaters, etc. to estimate the approximate box office. Although this can indeed know the box office data, it consumes a lot of manpower, material resources and time. Therefore, "Movie Weekly"
Even newspapers dare not publish weekly box office data, they only release data once a month.
"Mr. Domoto, do you think our box office data has been leaked?" the vice president asked pointedly.
"How is that possible!" Manager Domoto denied of course, "The data is collected by dedicated personnel and compiled through special lines. Not to mention people from outside, even unauthorized people within the company cannot see these data.
"
"How did Director Lin know that the movie box office was recovering? He specifically reminded us," the vice president said in confusion.
"Well, then I don't know." Manager Domoto also felt that Lin Junxiu shouldn't know, but he still knew it.
After Toho increased its film schedule for "Wei Yong's Wife", other theater chains belatedly began to investigate the reasons. As a result, after investigation, it was discovered that "Wei Yong's Wife" had actually experienced reverse growth in box office. At the same time,
Chapter completed!