The next morning, Hua Mantang drove to the old courtyard by himself.

"Yanming, are you looking for me?" The voice came in first without coming in.

Zhang Yanming had just served Sun Hongye and his wife. He just sat down in the office: "Come in, do you have to greet him?"

"I'm afraid you won't be in the house." Hua Jintang walked in with a smile.

Zhang Yanming flipped through the file basket and found the report from Hua Jintang that he read yesterday: "Sit down, take it by yourself."

Sun Hongye's little assistant came to make tea for Hua Jintang. Now that Sun Hongye is in confinement, several of her assistants are temporarily responsible to Zhang Yanming.

"I see you, you are planning to fight a price war? Now we have three companies in Beijing. How did you come up with the idea of ​​this price war?"

"We did only open three companies, but others opened a lot. This is because they are going to suppress us, and it has nothing to do with us."

Hua Jintang explained with a wry smile: "Now, we have five or six large supermarkets in Beijing, three large foreign brands, and two local scales are not small, both of which have a climate better than us.

Now people don’t want to let the outside world come in again, nor do they want to let people enter this industry again, do you understand? Unless we give up this market, we have to be ready for battle.”

"What about other areas? Only the capital?"

"We are still preparing in other areas and have not opened yet. Now our plan is to open eight to ten companies in Beijing, and then serve as personnel training bases for the headquarters, and then open up business in the following provinces.

Now that the personnel cannot keep up, there are almost no middle-level personnel, and hard work will only cause chaos.

Moreover, the capital is different from other areas, such as Shencheng and Yangcheng. It is a highly developed and highly closed city feature, and the development of small supermarkets is quite difficult.

Originally, our plan was to occupy a large position and to market in small sizes. Now, it is not easy, so the survival rate of large supermarkets has become a bit important."

"There is no other way except to fight?"

"No," Hua Jinzhang shook her head: "There is no way, you have to be hard and hard. Whoever retreats will withdraw. It's not five years ago now.

Not to mention the capital, our state of being beaten will last for a long time, involving the three areas of East China, South China and Central China. These local brands and foreign brands have already reached scale."

"So miserable?" Zhang Yanming rubbed his chin: "There are a lot of blank space in the market now, is that as for it?"

"Why isn't it? It's because there are many blank markets and great market potential, so we have to fight. Who doesn't want to eat meat? Besides, it's not just department stores, we have to prepare to fight with home appliance stores."

"This is considered to have aroused public anger? Let's be surrounded on all sides?"

"It's almost the same. What I'm worried about now is not the price war, but the problem of supply and transportation. Foreign brands are prone to cause troubles in supply and prices, but local brands are like prices and transportation."

“It’s different?”

"It's definitely different. Foreign brands are big, and to be honest, the people agree with it. They feel that foreigners are definitely powerful. When buying things, they feel like they are tall and tall.

They have many favorable resources, such as national policies, local support, and more thugs. And because the brand is large enough, it has a great influence on the source of goods.

As for local brands, they do not have the same strength as foreign brands, and they have little influence in supply control, but they have a good relationship with local governments. I guess some units will inevitably come forward to find trouble.

There are signs of home appliances now, and the attitude of home appliance manufacturers is a bit ambiguous, and I am also collecting information. The only thing that is not affected by anything is the agricultural products, and it seems that we are the only ones doing it now."

"Isn't this good?"

"What's the good thing? This piece of profit is low, it's complicated, it's very labor-intensive, and it's a lot of damage. You don't agree unless you try hard to put the purchase price."

"You said, small supermarkets in Beijing are not easy to operate? I see that there are many openings in the streets and alleys."

"It's really not easy to do. The main reason is that this is the only yard culture in the country. Do you understand? It's very closed. The entire capital is a city composed of various yards, and it's difficult for outsiders to enter."

"The courtyard? This is right, but in fact, it's similar to Ruhr. Is this affecting the supermarket?"

"The impact of large-scale markets is not that obvious, but the impact of small supermarkets is too great."

"So what? What's the solution?"

"I can only take it slowly and penetrate it. I organized some people to look for houses everywhere, buy them, and then rent them inside. It is not insurance if you rent them. In fact, the comprehensive commercial and residential model we have is quite good, but it is impossible to get so many."

"In what aspects do you feel we are susceptible to limitations?"

"There are all this possibility except agricultural products."

"Can you find a way to control the source?"

"Yes, one is to make concessions, and the other is to find out from the quantity and build your own warehousing and distribution center, but the cost must be increased, which is what the opponent is willing to see."

"Can you find a way to become a shareholder of the main source of goods? Control a batch from the root, so can you counteract it in reverse?"

"Ah?" Hua Jintang was stunned for a moment before reacting: "This is OK, how much does it cost? It doesn't make sense to lose shares."

"Then just control the stock market, which can control all aspects of quality and have the right to speak for the product line. Isn't it better?"

Hua Jintang nodded: "This is a stupid idea, but the effect will definitely be good. If the company has no financial problems, I will have no problem here. Another thing is that the price war will definitely be fought."

"I'm not afraid of price wars, I'm afraid they won't fight."

Zhang Yanming didn't care much about this: "You talk to local brands. We are all Chinese. Let's see what they mean. Tell them that if we can join forces to deal with foreigners, we can become a family."

"I don't understand. This is a matter of touching the whole body when we fight with foreigners. They can only fight with each other, otherwise the source of tourists will be robbed."

"So I said I could become a family. Let's buy half of his shares. Isn't that enough? We can fight no matter how we fight."

Hua Jintang blinked at his boss for a long time: "Are you serious?"

"Well," Zhang Yanming nodded: "Local brands in all regions can do this, hold shares, but do not participate in daily operations. They only have supervision in terms of supply, price, and product quality, and develop freely.

I have actually thought about this for a while. The market capacity is so large that it is impossible for one to occupy one person, but it does not prevent us from cooperating, right? We are independent in our business, and even compete, but we must hold it in our hearts."

"The industry's right to speak?"

"Yes, profit standards, business attitudes, and product quality control must be controlled. You also understand that the characteristics of Chinese people are not restricted and you can play with them."

"I haven't thought about this before." Hua Jintang thought for a while: "Big local brands can do this, I support it. Just let it go if you make small fuss? You can fend for yourself, so we won't touch it."

"Okay, each region chooses a relatively large scale of companies."

"What about the appliance store? Doing so too?"

"No, I have no interest in home appliance stores, so I just talk to the manufacturer. I don't believe that they will refuse our sales channels across the country. Larger brands can also cooperate by investing in the form of shares."
Chapter completed!