Chapter 1086 The idea of ??a holding company
Boss Zhang didn’t call him by Zhang Yanming, he ran over here by himself.
Since he took the lead in Zhang Yanming and became the CEO of Zhang Yanming's wine company, he has become famous in the red wine circle.
Although he doesn't have much shares, Zhang Yanming never interferes in business matters. He is quite free and his plate is countless times larger. Compared with the original one, it is simply a difference.
This guy is also a sensible person. He knows the importance and thinks thoroughly. He has done his best this year.
Now, Boss Zhang is not the one who is looking for gangsters and threatening for a small bar. Now the people who are storing wine for the bar are not at all present in Boss Zhang's eyes.
People always realize how small the original world is when they reach high ground, and how vast the world outside is.
After more than a year, Boss Zhang has become a famous domestic wine tycoon, with exclusive global supply channels, holding more than a dozen large wineries and more than 100 distribution companies across the country.
The high-sea red wine ship that he had looked up to a year ago is now a completely insignificant liar in his eyes. Many times he had to beg him in reverse.
In his eyes, some small wineries built by famous stars and wealthy people are completely like children's dishes.
I have a high vision and can't go back.
"You are a rare guest. You haven't seen each other for half a year, right? Why do you feel a little thinner? You are strong." Zhang Yanming looked at Boss Zhang with a smile.
I was less than thirty years old and joked about a middle-aged man in his forties, but he didn't feel weird at all.
"Hehe, I'm lucky for you, my boss. I'm in good health and my living habits have changed a lot. I'm now working out every week, so I have to have a good body to serve you."
"Is there something wrong with me? Haven't you been in contact with Smith?"
"Boss, what you said is, I am your subordinate. Although Smith is the second boss, to put it bluntly, he is a foreigner. In my heart, he is a big supplier. I have to listen to you for anything."
"..., your ability to flatter you has indeed increased. If you have something to say, you don't need that with me."
"I'm not flattering. Then what, boss, I'm thinking, do you think we set up a few grape cultivation bases in China?"
"Vineyard? Make your own?"
"Oh, that's what it means. We are fully qualified now. I have been abroad a lot in the past six months. In fact, brewing is not a big problem. It mainly depends on the quality of the grapes."
"I heard Angelina say that you and Smith have slept with a lot of wineries and have all gone to see them?"
"Well, I've walked all over. Actually, there are not many. There are only a dozen larger ones from Lao Mi to Europa. To be honest, that's what the big winery is saying, and I'm quite disappointed when I saw it."
Zhang Yanming was not surprised that if a large foreign winery was placed in China, it would be a medium-sized vineyard, which belongs to the group of individual planting professionals, and the brewing process was relatively primitive.
The difference is that people have history, and they often exist for one or two hundred years. This is how fame is achieved. The output is not large.
Foreigners have no brand of wine. Every year, a special appraisal team will come to taste wine grades. Those who are rated will be sold at a high price, while those who are not rated will be cheap. The dealer takes turns to make it, and no one can dominate the position.
This is completely different from the fact that we only talk about brands and not quality in our country.
Moreover, this thing has cultural support abroad, which is determined by foreign catering habits and is the demand market. Just like Chinese people like to drink a cup of tea regardless of whether they have money or not.
Foreigners don’t talk much about brands, they only talk about whether they like them or not. Unlike some of us who criticize and praise them in their hearts, they inexplicably promote a market just to be fashionable and awesome.
Everything has a cycle. This consumption characteristic of foreigners has led to wineries paying more attention to quality and putting their attention on the craftsmanship taste, and indirectly paying special attention to maintaining the reputation of the winery.
In our market, we just need to build up the brand, quality is not important. It is basically impossible to dominate and want to surpass it, so the focus is on hype and publicity.
The main problem is the consumer group. No matter how good it is, J feels awesome when buying a big brand. What’s terrible is that this is a kind of national thinking.
The main reason is that the above guides education is better.
After nearly a hundred years of continuous intoxication and indoctrination, it has finally left its mark in the hearts of all Chinese people: foreigners are good, expensive are awesome, foreigners are good and awesome.
A bottle of inferior red wine worth three or five dollars abroad can be sold for hundreds or thousands of times, and it is still popular.
"Do you have a specific plan?" Zhang Yanming dissipated his cigarette and asked Boss Zhang.
"I have a bit of an immature idea. I feel that both Xijiang and outside the pass are OK. I asked someone to study it. The climate and sunshine have the greatest impact on the quality of grapes, and from the perspective of longitude and longitude, both Xijiang and outside the pass are suitable."
"The sunshine outside the pass is not long, right?"
"Yes, but the climate is suitable and the soil is good, so this has a relatively large impact on the fruit."
Zhang Yongguang said: "It seems like there are such vineyards in Qilu? I remember there are."
"Yes," Boss Zhang nodded: "It also produces wine, but in terms of quality, it is not as good as Xijiang and outside the gates. I feel that if we want to do it, we will definitely do the best one, at least not worse than others."
"What wine are you planning to produce?" Zhang Yanming asked.
"Sweet wine. In fact, no one here is used to foreigners' cognac and brandy. It's really hard to drink without sugar. They just stubbornly praise them."
Several people laughed, but this is the truth, but no one has ever exposed it.
"How do you feel?" Zhang Yanming asked Zhang Yongguang.
"I feel that even if the wine-making grapes are not of good quality, I can't lose money by selling grapes."
"Then do it, you can get the plan done and hand it over. Find Smith in technical matters. I'm not familiar with this." Zhang Yanming nodded in agreement and told Boss Zhang.
"I'm here to ask you for the scale and I've written the plan." Boss Zhang took out two documents from his bag.
"Don't ask me about the scale, it doesn't matter how big your own technology and personnel can support it.
Let me say, Lao Zhang, after this year, the wine company has gained a foothold. I will give you a task in the next year to pay me a deposit on the price of domestic red wine.
It’s not that it can’t be sold at a high price, but it must be based on quality, not by fooling people. Do you understand what I mean?"
Boss Zhang thought for a while and asked tentatively: "What do you mean, let's set a standard?"
"Yes, red wine is not just red wine, but also the industry standards and grade standards for fruit wine, but also set a standard for market pricing."
"This is not easy to do, right? This requires the wine industry association to take the lead, and we have no say over there."
"No matter who we are, let's get our own, and leave the rest to me. Just let the market accept it. What else do those of them know besides charging fees and making money?"
"Hehe, if you say that, there's no problem. But boss, this offended a lot of people, and those people are still quite illusions."
"It doesn't matter, take it slowly. We have been offending people for a day or two. If there are too many lice, it won't be itchy, and if there are too many debts, there will be no worries."
Chapter completed!