Chapter 1865 Wang Biya's plan
After receiving the form, the after-sales center classifies it and submits it to the R&D center to determine the authenticity and feasibility. The result is finally given to each section of the workshop for adjustment or implementation.
Employees who raise correct questions and feasibility suggestions will receive rewards from Luzhou factory, and the vehicles will be upgraded and adjusted for free by the local repair shop and replaced with accessories.
This is actually production while rectifying, so the output has always been a bit low, but the progress is very obvious.
At the same time, this is also the most effective running-in between the general factory and the supporting workshop and supporting factories. Everyone summarizes and makes progress together, and gradually achieves the synchronization of products and thinking.
Has the cost increased? No, but the product is actually improving in every aspect, perfect.
Zhang Yanming took the pen and paper to Wang Biya in detail the internal testing business of Luzhou Factory, as well as the subsequent conventional after-sales process, and the feedback mechanism between the factory and the factory, workshop and workshop.
"Nothing in the world can be perfect, but we can do the best we can to make our products as suitable as possible or approach perfect. This is the basic attitude of manufacturing.
You can't ignore the problem just because it's small. It doesn't cost you to improve it. It may be something that requires the workers on duty to pay a little attention.
There will never be a manufacturing company that does not pay attention to problems and does not seriously operate after-sales service, which will become bigger and stronger and reach the peak of the industry. But this is what the mainstream in China thinks.
It is useless to shout slogans. No matter how beautiful the publicity is, it will eventually be exposed to the air if you want to talk about the product. However, many leaders think that good advertising is really good.
Now that we are determined to enter this industry, we must do it well, stare at the top, instead of learning to be bad, and in the end we are all rotten."
"I have some understanding of this."
"Understanding is not enough, you must be able to do it and do it well. We cannot change the entire industry and others, but we can at least change ourselves."
Wang Biya looked up at Zhang Yanming: "Are you not afraid of...being the target of public criticism?"
"What am I afraid of?" Zhang Yanming smiled: "I am only twenty-eight, and I can play with them for another fifty years."
"I heard that Fengcheng is very unhappy with its peers in real estate."
"It's not unhappiness, it's pure hatred," Zhang Yanming nodded with a smile: "This is the world. If you don't do it well, you will be scolded by the people. If you do it well, you will be scolded by your colleagues.
The core of the domestic real estate industry is state-owned enterprises, and it is these state-owned enterprises that ruin the entire industry because they have no scruples. The same is true for the automotive industry, including the insurance industry, finance industry, etc.
What they are most afraid of is the people's scolding, but what I am most afraid of is them, so that's it. I'm afraid of the people's scolding, and I'm afraid that my son has no assholes."
"Then... how to avoid the hidden risks?" Wang Biya asked this question without surprise.
"Technology, when you hold irreplaceable technology in your hand, you are the indestructible body of Vajra. If you have a little more strength, you are invincible. Coincidentally, I have a little bit of both."
"This, this internal test, how long will it take to do it? No more problems?"
"How is it possible? It is impossible for mechanically manufactured things to be without problems. The production capacity will gradually be raised, and about 80% of the internal needs will be launched.
In this process, it is said that it is perfecting and finding problems, but it is actually adjusting and arranging our own after-sales system, from the feedback mechanism to the maintenance service centers of various provinces and cities.
Once the entire system is running, there will be no major problems, and it will be almost ready to go public.
I think the after-sales service of the product is the most important part of all links. You must first make sure there is no problem, instead of selling the thing first, and then dragging it while trying to find a way out.
A factory or a large factory must first do responsible, whether it is to its employees or its customers, as well as social and national responsibilities.
From people to enterprises, I never think that a person who dares or is unresponsible can move forward to the top. If there are successful cases, it only means that this society has been distorted."
"We are on the twisted road." Zhang Yanming looked at Wang Biya and added: "So someone has to stand up and do something, even if it's useless."
Wang Biya held up her glasses, blinked her eyes and thought for a while, and asked, "How do you think the car logo is better?"
"What are you planning?"
"What I first thought about was the first letter of the Chinese character pinyin, but it didn't feel good when you said it just now."
"It's not bad either. Our factory has two brands, among which the high-end brand is letters, BGC. Chinese is relatively complex and is the most complex in the world. There are many aspects to consider when using letters.
For example, homophones, associations, and some memes on the Internet.
The first letter of the pinyin of Baoyu Island can easily associate many bad meanings, so I suggest you this way. Don’t underestimate these, it has a great impact on the brand, and you can even directly position the brand’s level.
You will not actually have any direct impressions when you say you are mid-range, low-end or high-end. Instead, this homophone association will soon establish an external image among the people, and it will be deeply rooted."
"Don't touch me?"
"Yes, that's it. So I suggest you take the car logo seriously, or don't use the brand, and register a brand new brand, including the car logo being in place in one step."
“What is your other brand?”
"Red maple is positioned as mid-to-high-end, and we do not consider the low-end market. The car logo is a maple leaf with three materials representing three series."
Zhang Yanming took out the designated Red Maple logo and BGC inlay signs and put them in front of Wang Biya for him to see.
ABS plastic, alloy, and titanium alloy are basic materials, and then chrome plating, coloring, sealing and other related processes are carried out as needed. The cost is not low and the process is a bit complicated.
Zhang Yanming picked up the full-color BGC label and weighed it. He smiled and said to Wang Biya: "This little thing is embedded in the center net, but the cost is equivalent to one and a half centre net."
"Why spend this money?"
"Because it is a logo, a face, and a place where people pay attention. Isn't it the logo at first glance?"
Wang Biya thought about it and nodded: "Something makes sense."
"It is expensive in two aspects. I won't talk about the materials. You should know the full color craftsmanship? In addition, it is extremely difficult to stick to it. Even if you drive through the sewage, the entire front of the car will be covered with mud, and it will be shining."
"If you don't consider the initial letter, then...will it be good to use animals?" Wang Biya rubbed and looked through the full-color simulated maple leaves of titanium alloy, and asked.
"Do you want to use a horse?" Zhang Yanming asked with a smile.
Wang Biya was a little surprised: "How do you feel?"
"Yes, but it needs to be carefully designed. There are quite a few logos for horses, at least they can't look worse than theirs."
Actually, this is not difficult to guess. Wang Biya is born in the year of Horse.
Zhang Yanming said: "At least you can't imitate it, because it will ruin your reputation and affect the image of the entire enterprise. No matter how good your craftsmanship is, it will be considered a copycat.
And to be honest, I don’t recommend that you use horses. The best postures of horses have been used, and you can’t surpass them. I suggest that you consider it and use a dove bird.”
Chapter completed!