"Is this a war to declare frontal?" Zhang Yanming touched his chin.

"Well, Zhao Meng, did she, film a film with her senior brother? Ma Rui wanted to make a book to direct herself and tell her that we are directors and not actors. Wang Shaobai and Sun Li support her and help her."

"Then why don't you and Huang Ke help? We're here to tinker with the public service advertisement."

"Three people are enough, so if you have anything to do, please be there. Brother, let's do it with us? We are tied up in the class now. If you don't get involved, we are also in the same group."

Zhang Yanming nodded. He could imagine this, but he didn't care. It was like a child's dish. When these students entered society, they would know how naive they were now.

"Do you two have any specific ideas?"

Zhang Yanming lit a cigarette and handed another one to Yang Xiaoshan.

"I have some ideas. We have thought about several plans, but we always feel that something is a bit bad." Yang Xiaoshan took the Yan: "Why do you want us to take a look? Analysis, staff officer."

Zhang Yanming thought for a while and nodded: "Okay, I'm fine these days anyway."

After the documentary was finished, he was waiting for the release. He was really idle during this period and spent most of his time flipping books.

"It's great. We have a clear mind with you. I heard that there are bonuses for this collection."

"Are you short of money?" Zhang Yanming looked at Yang Xiaoshan and asked.

"Not that," Yang Xiaoshan's face turned a little red: "It's better to have enough living expenses, just thinking about getting a bonus. Hehe."

People in this era are still in the stage of being ashamed to talk about money, but they are afraid that when they mention money, they will make others feel greedy for money and have a bad reputation.

"What's so embarrassing about this? Who doesn't like money? Who doesn't want to make money? It's natural for people to find ways to earn more money while they are alive, it's the essence of survival, and it's the responsibility of life. Do you understand?"

"Really? Isn't it because I'm jealous of money and forgetting my righteousness when I see profit?"

"What era is this? Your thinking is not good. Times are different. Now we should have the courage to pursue wealth. Only with money can you help the weak and make your family happy.

Life is inseparable from money. Only those who cannot create wealth reasonably and legally are the burden of society and are shameful. Only when everyone can create more wealth can our country develop faster.

So, classmates, don’t worry, be bold and openly to pursue wealth. This is the real contribution to society and the country, and a proud life. Of course, it must be reasonable and legal."

"No, I'm fooling me again? I always feel like there is a mystery in what you say."

"I'm still in the universe? Now, it's time for society and thoughts to turn, the old and the new, some and the lack of them are violently colliding, and our generation is stuck in the middle, so it's normal that it's not clear for a moment."

Zhang Yanming shook his head: "Which step have you done? What do you need me to do?"

"We have just had a few preliminary ideas and are still thinking about them. They feel that they are not too profound and cannot touch people."

"Is there any finished product? Let's take a look."

"No, you need to apply for filming. Without a specific plan, the Academy will not be able to approve it."

"What about your plan?"

Yang Xiaoshan grabbed Huang Ke in his face: "How about I call Huang Ke over? Let's talk about it together?"

"Okay." Zhang Yanming nodded, stood up and stretched: "I'll go to the toilet."

When he returned to the classroom from the toilet, Huang Ke had already come.

"Oh, it's quite fast." Zhang Yanming pulled up the chair and sat down."

Huang Ke said laughably: "Brother, your call is my guiding light, and you must respond as quickly as possible."

"I don't know how the work is. You are first-class in flattery and can graduate." Zhang Yanming raised his thumb.

The three of them gathered together to start studying the script plan.

The two of them wrote some things and prepared some materials. Zhang Yanming sat there and listened to them talking.

But it is indeed as Yang Xiaoshan said, without making people shine or touching their hearts, it is too dull.

"It's over? No?"

"Well, we two have figured out so much in the past few days."

"Oh. How to say it, it's too formal, metaphysical, understand? From another perspective, it's just that it's not creative, and it's still the same preaching propaganda as the past. No."

"There is no way. Our domestic development in public service advertising is too late. It has only been taken seriously in recent years. It is not as good as the accumulation of dozens or hundreds of foreign countries." Huang Kesan sighed and put the notebook together and threw it on the table.

"Who said that?" Zhang Yanming glanced at him: "Our public service advertisements have appeared and developed the longest time in the world. When you hear that you don't read books, you are rarely seen."

"Really and false? Where was the earliest public service advertisement? When?"

"The Dayu made a tripod to show the appearance and harm of insects, wolf, rats, leopards, and all the reptiles and beasts, so that people can understand their characteristics. Isn't this a public service advertisement?

All our dynasties have emperors who personally ploughed in spring, issued spring plowing orders to worship the world, and encouraged the people to farm and build fields. Isn’t this a public service advertisement?

Have you read the Analects of Confucius? Think about it carefully and see how many public welfare remarks are included.

We are still developing late. However, we have experienced a lot in modern times. Our thinking is restricted and we have not kept up with the pace of the international community. This is true. Isn’t this the mission of our generation?”

Huang Ke and Yang Shaobai lay on the table and worshiped him. They were convinced.

"Public service advertisements, first, must highlight core values ​​and ideas, second, must touch people's hearts, third, they must make the people remember them. Which of your plans can satisfy these three?"

Zhang Yanming took pictures of Huang Ke’s notebook.

Both of them shook their heads.

"Look, you have to take pictures of the northwest Gobi Desert from the Jiangnan water town, and from the green grass to the desolate grass, to show the importance of water, right?

The idea is definitely fine, and the material is also fine. The topic of water may be manifested in these aspects, and there is no problem.

However, these are actually common things we know in our lives. How do you use these things to impress people?" Zhang Yanming looked at the two people and asked.

The two of them thought about it and shook their heads together.

"Another thing about the second one, I keep talking about saving water and using hands, but how can I save water? You didn't say it."

"The last thing is that you want to remind everyone of environmental awareness by talking about water, right? The importance of water to the environment is still the same sentence, touching, you don't have the finishing touch."

"We know, what should we do?" Huang Ke sighed.

"In fact, it's just a matter of thinking." Zhang Yanming thought for a while and said, "The first thing is, if we change the angle and say it from the perspective of a tree, would it be better? The protagonist is a tree, its feelings, its prayers.

The second point is, how to save water, right? For example, if we take photos of some water reuse, is this considered to teach you how to save water?

The third article is even simpler. In fact, it is just a lack of advertising slogan, which is the central idea of ​​the entire advertising. If one sentence can speak to everyone's hearts."
Chapter completed!