Unfortunately, Zhang Yanming guessed the beginning but did not guess the end.

The person who spoke was not the old dean, but the Chairman Wei of Huaying.

"That, Xiao Zhang, I heard that your studio is organizing theaters?"

Zhang Yanming subconsciously glanced at Zhang Yongguang: "Well, yes, the acquisition and integration of some cinemas. The main reason is that movies are weak over the years, many cinema clubs below are idle or dilapidated.

I thought that it wouldn't cost much anyway, so I collected it and managed it. It happened that our studio has a film department, and with some cooperation between the academy and the military film industry, I wanted to try whether I could make this happen.

I'm pretty confident."

"Well," Chairman Wei nodded slightly: "I also believe that the film market will become popular again. It requires the joint efforts of people in the industry to open up a future for domestic films."

Zhang Yanming nodded and agreed with this statement. The rise and fall of an industry cannot be determined by a certain person or a certain thing. It is the matter of a whole industry, a group of people and a group of companies.

"Our Huaying has been integrated into a series of companies, from equipment, technology, production, production, distribution, review, introduction and launch, to screening place management, and a company with a full industrial chain.

To be honest, we formed such a company to shoulder the hope of the national film industry. While we are focusing on the upstream, we are also constantly expanding and improving the downstream."

Zhang Yanming nodded and waited for him to continue.

Seeing that Zhang Yanming didn't respond, Chairman Wei said: "We are also building our own theater management and a national layout. We can already say that we have a small scale. We have sufficient film sources, including imported films.

The above are planning to increase the introduction of large-scale movies to further stimulate the market. At the same time, we are also planning digital cinemas to conduct research and promotion in digital shooting, transmission and screening."

"It's really good." Zhang Yanming nodded seriously: "This is a necessary, very visionary commercialization behavior, which is quite meaningful for the promotion of movies, theaters and related technologies. Moreover, the prospects will be very good."

This is a bit slippery, looking young.

Chairman Wei grinned his teeth and glanced at the old dean who was drooping his eyelids and making no sound. This old thing.

"Well, Xiao Zhang, do you think we can cooperate? We can join forces. The theater chains also need to be grasped and must be controlled. After all, it is a huge propaganda position."

Let’s work with us, there are films, technologies and policies, but there is no prospect for doing this in private.

"The above is considering the issuance of some regulations on the management measures for theaters and theaters." Minister Yan endorsed the letter: "With the recovery of the film industry, theaters will become the cultural communication window we pay attention to."

"It is also the main window of publicity, or to put it seriously, it is a position and cannot be missed." Minister Yang nodded.

Zhang Yanming licked his lips, turned his head to look at Director Huang. Old Huang, go up.

"Hmm." Director Huang coughed: "Well, what, leaders, this theater was commissioned by the military department and organized by our Military Film Joint Studio. It is based on the spiritual civilization construction of the whole people, publicizes the image of the army, and inspires the people's enthusiasm for patriotism, love for the party and the army."

"What are you doing?" Chairman Wei was stunned for a moment.

He has only recently heard from people below that some cinema clubs have been acquired by the studio and have been expanded and renovated. Although they have not yet left, they have to be careful.

The theater chain has just begun in the country and is still a loose alliance.

Although Huaying wanted to integrate cinemas across the country, she was powerless. Finally, she chose the agreement method and established a theater company, and the following cinemas were added to the system through an agreement.

To put it bluntly, it is a franchise, and it does not have any substantial ownership, it only accepts some management to a limited extent, and property rights and other aspects are independent.

Although Huaying is also actively building its own direct theater, far away water cannot quench its near thirst. There are restrictions from finance to personnel.

If it weren't for these reasons, there wouldn't be so many theaters in China in just a few years. By 2005, there were nearly 40 large and small ones.

Of course, as a real big shot in the industry, Huaying is not a small theater that dares to openly provoke. If you can't afford to offend, you will more or less accept some conditions, or the management is correct.

As for Chairman Wei, he was able to notice the studio's actions because, after an investigation, he found that the situation was quite different. Not only did it spread across the country, but it even began to expand again and began to march into districts and counties. Key cities were doing second and third brushes.

In terms of quantity and scale alone, the new theater chain in the studio is now the legitimate boss in China, no one. The largest Hua Cinema chain has just crossed several provinces, with less than 300 screens.

This is quite terrifying. Such a giant appeared silently, still wandering outside control.

But there is no way, you can't let others buy and sell it, right? The normal market trading behavior of real money and silver has also revitalized a large number of local assets.

It was not until Zhang Yongguang's Red Star Cinema Registration and the studio surfaced that Huaying found the real owner.

The college and Huaying are both subordinate units of the State Administration of Optoelectronics and receive guidance from the cultural department, while the State Administration of Culture and Technology is led by the Propaganda Department (organization and publicity are the majority of the departments, leading culture, press and publishing, the Academy of Social Sciences, major newspapers, the State Administration of Optoelectronics and Xinhua News Agency, etc.).

So the matter was reported layer by layer and passed to the ministry. After all, it was not a trivial matter to involve such a large amount of private investment. In the 1990s, it was still very respectful of commercial investment, and it was encouragement and support.

This is why today's incident happened. The industrial park opened and everyone got together.

The old dean didn’t know that Zhang Yanming was still in the construction of the theater, and didn’t know how to explain it. This matter was a big deal, so just let’s have a conversation directly.

But no one of the old men expected that there was a military affairs here. For some reasons, certain information would be hidden in the industrial and commercial registration, that is, confidentiality.

If you are serious, Huaying's status is not impossible to find out. No one expected this.

This is a little embarrassing.

"That's right," Zhang Yanming took over the conversation: "We were originally planning to wait until the headquarters was built before it was officially announced. To be honest, this is not a big deal.

We have a series of cooperation with Military Film, including the battlefield diary that is being released and the newly released Little Soldier Yan Gazi. These will be two series, and the second part is being selected and filmed immediately.

The establishment of this theater chain is actually to prepare for the next cooperation. A large number of cinemas are abandoned and fewer and fewer people are watching movies. We are also trying to expand our influence.

That's also true, contribute some strength to the film industry.

In the past two years, Huaying's efforts have been obvious to all. Whether it is the integration of production technology, theater management, or the production and distribution of films, they have achieved remarkable results. This can be clearly seen from the box office in the past two years.

We also really hope to establish a complete cooperation mechanism with Huaying, so that we can communicate with each other, and jointly create a good movie environment to add fuel to the entire industry.
Chapter completed!