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Chapter 103 [Combining brand with entertainment]

After the dinner, Luo Sheng stayed at the Hilton Hotel for one night. He woke up early this morning and finished washing up quickly.

When he arrived at the restaurant, a breakfast was prepared on the table and waiting for him to enjoy. Luo Sheng ate some casually and left Shencheng to return to the company later.

There is also a copy of "Shencheng Morning Post" on the desktop. Luo Sheng picked up the newspaper while eating and looked at it.

The front page headline news was the news of the company's round C financing yesterday, and the title was also eye-catching.

[Bluestar Technology Company creates the financing myth of the Internet industry. The C round of financing raised 10.55 billion yuan, and the company's valuation after financing was 124.15 billion yuan!] "Shencheng Morning Post"

The message content also specially converted the numbers according to the real-time exchange rate. The large number is more shocking and eye-catching. The US dollar figure seems small, with a performance financing of US$1.275 billion and a valuation of US$15 billion after financing.

Luo Sheng casually read the content of the article. In addition to some news about the C round of financing, one-third of the pages of this article mention his value valuation.

After financing, Luo Sheng's equity holdings may reach a valuation of 51.8 billion yuan, which is definitely a series of incredible astronomical figures in this era.

Not only the "Shencheng Morning Post", many other media have used a lot of content to make a big fuss about Luo Sheng's wealth myth. You should know that this year the richest man in China is worth about 12.4 billion yuan.

As long as Bluestar Technology continues to develop so steadily and after completing the listing of IPO, it is a foregone conclusion that it will become the new richest man in China, and it will be several times the gap with the second place player.

Such an incredible wealth myth was created in just over a year, which greatly stimulated more people to turn their attention to the field of the Internet.

Industry insiders who have experienced the Internet bubble era do not feel that this is too incredible except for being quite emotional. You should know that on the eve of the bursting of the Internet bubble, it is even more crazier than this.

In that era before the industry bubble was pierced, no matter what you do, as long as you can open a website, you can get a high valuation and easily complete the IPO listing.

Luo Sheng read the contents of the newspaper for a while and threw it aside, ate some and left the guest room.

I did not leave too much souvenir here. I set off for Sucheng that morning and started the research and development of the "Blue Core" project.

The company's online video business has been launched for two weeks and has not immediately become a new website that has become popular, because Bluestar Technology is not the first video sharing website to enter the market.

...

On September 15, Monroe Park, California, Bluestar Technology Corporation North American Films.

"Okay, this time I went to the company headquarters and swear that this trip to China will definitely benefit me a lot. To be precise, the boss has benefited me a lot. He really understands everything about the Internet."

The speaker was Chad Hurley, who had just returned to California, and nearly three days ago, he went to Sioux City.

The purpose is to attend a senior meeting at the company headquarters and hold a meeting on the online video business of Blue Star Technology. Since the domestic and international versions are operated separately, they are actually very different because of different environments.

But obviously, after Chad Hurley had this trip, he admired Luo Sheng even more.

"As boss said, bv video (bluestarvideo) is not the first video sharing website to enter the market. Of course, our streaming technology is superb, but to become a favorite online video website for users, it also requires rich content." Chad Hurley said.

At this moment, Chen Shijun, Judd and seven or eight others were sitting in the same house, all having a meeting while eating snacks.

Chad Hurley said confidently and endlessly: "The boss has taught me a lot of tricks. This time, I brought the Blue Star Advertising Alliance from the headquarters, brought viral video marketing, and brought a lot of new ideas. Yes, viral videos, a large number of viral video gameplay. How to make a video have the same transmission force as a virus? The answer is... to combine brand building with entertainment."

"so……?"

In the following time, in order to find the best value positioning for BV video, Chen Shijun, Judd, Chad and others began endless brainstorming.

Finally, they positioned it as a communication media for the general public, a consumer media business platform where people watch and share original videos on the Internet.

The "Blue Star Advertising Alliance" brought Chad Hurley and others the key to quickly allowing the website to have a large number of original videos. The most important point is to provide advertising revenue sharing with the original users of the video.

"To quote the boss, bv videos can create their own online video stars," Chad Hurley concluded.

"Why didn't Boss talk to entertainment companies about copyright cooperation, just like the Musispae music store, to enrich the content of video websites?" Judd said with his hands spreading.

"Damn it, how much copyright fees will be spent? Indeed, the company received a huge sum of $1.275 billion in round C financing, but this money will not be all spent on BV videos." Chad Hurley had no choice but to spread his hands, and after a while, he added: "Actually, I have said this to the boss, guess how he answered me?"

Seeing Chen Shijun and others looking curiously, Chad Hurley imitated with a straightforward imitation: "...Listen to Hurley, if you do this, bv video is a mediocre streaming video website, no different from the current video website. How can you subvert them and successfully surpass them? bv video is a brand new video website, not only needs new and leading streaming technology, but also needs brand new content."

bv video is a brand new video website, everything is new. If it is not unique and looks unique, it will be submerged in dozens of existing video sharing websites, and the team immediately realized this.

Next, the operation team began to continue brainstorming endlessly and began to plan a series of viral videos.

Marketing marketers invited a behind-the-scenes operation team, an innovative artist agency from Hollywood, who spent money to carefully design video content for BV videos.

The goal is to build the first BV internet celebrity, and the innovative artist agency hires an 18th-tier actress Jessica Parker.

...

September 22.

A month after the establishment of BV video, a highly-watched 16-year-old girl named Breevely, appeared in a "video podcast". The 16-year-old girl who calls herself "lonelygierl5" tells her story by posting an online video diary on BV serialization.

The video released by Breevely was not abnormal at first, but later he claimed in the video that he joined a brown education organization with a "mysterious ritual", which attracted widespread attention from netizens and quickly became an Internet celebrity during this period.

At about the same time, a video of Ronaldo's football was obviously on the BV video website, but it was actually a video of Nike's advertising.

The operation team perfectly implemented the concept of combining this brand with entertainment.

By the end of September, something unexpected happened to Chad Hurley's team, and NBC's "Saturday Nightlife" program was being aired during this time, with a user uploading a "Lazy Sunday" video of "Saturday Nightlife" starring Andy Thunberg and Chris Parnell, who mocked his stupid rap.

Finally, this video became a viral video, demonstrating the potential of bv video for the first time.

By October 5, the video had 1.18 million views on the bv video website.

Ten years later, million views are just a very common number, but at present, especially at the current stage of bv video websites, it is even a milestone for the entire streaming online video field.
Chapter completed!
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