Bluestar Technology's indifference has made several major movie giants in Hollywood very unhappy. Music copyright is copyright, but video copyright is not copyright? The cost of video production is many times more expensive than music!

It is precisely because it is even more expensive that Luo Sheng turned a blind eye. He is not stupid. The money he raised was earned by selling valuable shares of Blue Star Technology. This kind of unjust money that can cost hundreds of millions of dollars, and he is so stupid that he is trapped by the door.

Luo Sheng is never vague in spending money, but the premise cannot be meaningless.

If you are unhappy, come to China for a lawsuit. The company has prepared a "huge sum of money" of more than 100,000 yuan, and waited to lose and lose money. In addition, they changed their vest and put the video on it, and then continued to wait for the next round of lawsuits to continue to lose money.

Isn't it just money ~

...

In late November, Blue Star Technology Headquarters.

"Mr. Luo, there are some troubles in the video business in the North American area." Zhang Bowen, the company's chief operating officer, was waiting for Luo Sheng to transfer from Costa ça to Blue Star Technology to work today. He came here as soon as he came.

Luo Sheng immediately made a cup of tea to drink, cheered up, returned to the boss's chair and sorted out the documents on his desk, and asked casually: "What's the trouble?"

Zhang Bowen immediately responded: "North American broadcaster NBC officially sued the BV video website yesterday and asked the website to immediately remove [Lazy Sunday] and about 1,500 other copyrighted video clips. NBC is not the only party to sue. In fact, Hollywood movie giants including Paramount, Universal Movie, Disney and other Hollywood movie giants sued the website and demanded that more than 10 copyrighted video materials be removed from the website immediately."

"Together? So neat?" Luo Sheng was stunned for a while, and then said happily: "Haha, it is said that these major movie giants in Hollywood are united and exclusive, and they are really united... By the way, I didn't play the videos, and if I want to sue them, I will sue those uploaded up master users."

Zhang Bowen said: "Of course, they sued, but not all of them. They just picked some videos with more than 5 million views and sued them, and they couldn't sue them either."

There are tens of thousands of infringers who can't sue them. Choosing a few famous lawsuits is the best strategy.

Hearing this news, Luo Sheng was not panicked at all, but instead laughed: "I guess they saw that I didn't talk to them about video copyrights like I did when I talked to several major record companies about digital music copyrights last time."

It is worth mentioning that several major record companies are subsidiaries of Hollywood giants' parent companies, such as Universal Records and Universal Pictures, Sony Records and Sony Columbia Pictures.

But most of them are operated independently.

Zhang Bowen asked: "What should I do about this? George hopes to get the view from the headquarters."

Hearing this, Luo Sheng said without hesitation: "If you want to sue us, then you can just accompany them to sue. I have hired more than 800 employees in North America, of which more than 300 legal teams are accounted for. It is not a good place to support them. The court does not make a judgment or videos are not taken off the shelves. It is best to win the lawsuit, and it is just to take off the shelves if you lose."

The so-called copyright-protected videos uploaded on the bv video website platform are all edited videos that are secondary processing and are creative behaviors. Some of them are fighting in this lawsuit.

And even if you lose the lawsuit, you will not be severely punished. If you upload it directly without permission, such as uploading a movie, if you lose the lawsuit, you will lose some compensation.

So far, there are no movie videos on the BV video website, and there are not even official trailers, nor music MV videos. They are all original videos of the user or secondary processing videos.

This also makes the increasingly popular bv video websites incompatible with other video websites. They are entirely produced by users and then consume content.

This gives industry insiders the feeling that Luo Sheng has turned his online video business into a micro-innovation variant of the c2c model.

Whether it is movies, TV series, MV and other videos, they need to be included, but it is definitely not now.

Luo Sheng thought for a while and added: "The users of the defendant should pay attention. If necessary, the company can help them deal with some legal challenges. Someone needs to come forward to provide a guarantee. For a long time, the BV video project has to rely on these people and they need to give them confidence."

Zhang Bowen nodded silently, Luo Sheng thought for a moment and added: "In addition, tell the person in charge Chad Hurley to start a pirated review service like the musispae music store as soon as possible, and seek more solutions to the copyright material issue... Forget it, I'll email him in person later, so that's it."

In fact, whether it is NBC or major film and entertainment companies in Hollywood, their mentality is very entangled.

On the one hand, they are very worried that the bv video website will become another napster company. It has to be said that napster has left a big psychological shadow on those entertainment companies. Those years are simply unbearable to look back on, and the period when digital pirated music is rampant has caused heavy losses to the record industry.

Now for those entertainment media companies, they are facing a dilemma:

First, if copyright-protected videos will be cracked down on viral transmission, the opportunity for viral transmission is money, and everyone understands this principle;

Second, if you adopt a laissez-faire attitude, you are very likely to lose some of the income you invest in your own media, such as advertising revenue.

The bv video website created a growth myth in just three months, directly squeezing into the top 20 websites in North America, and has not seen a eased momentum and is getting stronger and stronger.

This momentum is really scary.

For entertainment media companies, this damn website shouldn't appear, so nothing will happen.

But for investors in Silicon Valley and Wall Street, especially investors in Bluestar Technology, they are now extremely excited, and Silicon Valley is also increasingly amazed by Bluestar Technology.

If someone asks now: Why can Luo Sheng always "scam" a lot of money from the VC?

The answer is: He can always create popular products, although his path is a bit wild, and he always can't see through it. In the end, he realized it and was slapped in the face.

Luo Sheng's reputation in Silicon Valley is getting bigger and bigger. Blue Star Technology is so good at creating popular products. If one is accidental and two is lucky, then the third, fourth or even fifth time are all very popular.

It has almost made some industry insiders in Silicon Valley blindly admire Bluestar Technology and Luo Sheng's Internet thinking.

Investors don't know whether bv video websites can make money in the end, but they entered the 20th visiting website in North America in just three months, which is unstoppable and unstoppable.

With a huge amount of traffic, it has been successful by at least 50%, and it is a surefire 50%. Compared with other Internet startups, who should VC invest money to, you can think about it with your toenails.

...

In the following period, Luo Sheng frequently had internal system email exchanges with Chad Hurley, and was also developing a fully automatic content video system monitoring (content id).

Although he has sued the entertainment media company and helped the defendant to cover it, it does not mean that the bv project or Bluestar Technology supports infringement.

In fact, the bv video website is no less important than the entertainment media companies to which copyrights are protected and valued. After this lawsuit broke out, the website updated the code. When users uploaded the video, they would remind the copyright issues of the video material.

The content id system is to protect copyrighted videos. Its functions include two functions: video id and audio id, which respectively have the function of comparing whether video and audio infringement.

Because the growth of bv video websites is too fast, as fast as viral videos, the powerful streaming media technology itself is stronger than its competitors in video playback.

Watching high-definition online videos on the website is not 100% unstudy, but it is indeed very smooth.

There are occasional lags when the network fluctuates, but users are obviously acceptable, because compared with other video sharing websites, you will find that the BV website is simply not too smooth.

...

By December, more and more video content on the website was attracted to more people submitting articles to the bv site.

Luo Sheng allocated some of his personal working hours to develop content id, with the goal of providing a viable set of copyright and content management solutions.

Content id provides free content management method for publishers who provide a large amount of video content, which can compare the copyright database 24/7 while uploading each video 24/7. Once a matching data is found, it will be processed according to the method set by the copyright owner.

This set of services provides three ways to deal with the copyright owner of video content: the first is to track these videos and then obtain viewer information, which can be used for marketing analysis; the second is to retain video content and embed advertisements in it, and the income obtained is divided with the advertising alliance to increase the copyright owner's income; the third is to choose to block these videos if the copyright owner does not want its videos to be placed on the BV video website, and users will not be able to watch them on the website.

All three processing methods are left to the copyright owner for processing by himself, and he decides on what form to appear on the bluestarvideo video website, giving the copyright owner the ability to manage copyright content.

Even better, this is not only a completely free service, but can even help copyright owners earn income.

In theory, every video publisher can earn a certain amount of income. As for determining the amount of income, it is determined by the market, and the key is whether your video is popular.

The key to the rapid popularity of BV video projects is that users can make content, consume content, and publish original videos.

This allows the general public to participate. Before that, people could only watch and comment on interactively, and could not deeply participate in content production.

The power of mass production must be a vast amount of content.

On the bv website, a popular up owner is not even inferior to that of a celebrity. A popular video with a number of views of millions or even tens of millions of clicks shows that in addition to traditional film and television content, the original video content of these users is taking away the viewing time of traditional film and television content.

For traditional entertainment media companies, this is undoubtedly a crossroads, and they have already vaguely felt the crisis.
Chapter completed!