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Shencheng, Bund.

Starting more than 200 days ago, a building here has broken ground, with a total budget of 65.82 million yuan, which has been delivered and ready for use last week.

This building is the first offline single-operated flagship store of Costa del Azure in this fashionable and modern city.

On the Bund, this direct store is not a landmark building, nor is it a high-rise building.

But it is definitely a unique building with extremely high recognition. The first feeling for passers-by is that this building is very tall and has a strong sense of technology.

This building is a design solution provided by a firm called Spark Architects. It uses light steel, stone, but most of the crystalline geometric facade designed from glass materials. It carefully designed a complex peripheral geometric structure. The continuous changes in solid structure and transparent glass settings completely change the street facade of the original building, forming a visual connection with the surrounding environment but is highly recognizable.

Luo Sheng is extremely obsessed with space geometric design. There are three categories of direct-operated stores of Costa del Blue, namely single flagship stores, shopping mall stores with separate storefronts, and shopping mall stores.

The single flagship store adopts geometric designs of different styles. This single flagship store located on the Bund has a bright appearance, with a large area of ​​white and gray metallic color of the support structure. This color scheme best reflects the sense of technology.

The so-called first-class color matching can tell customers the brand's concept; second-class color matching can tell customers what kind of products they are selling; third-class color matching has unclear meaning and is not helpful to brand products.

As a flagship store, it undoubtedly represents the corporate image and product image of Costa del Azure.

Space design is also completely different from supermarkets and catering design. Perhaps customers entering the flagship store will not pay attention to many details like designers, but it is the detailed design of the craftsman spirit, the details in all aspects, color coordination, and interior layout, which creates the overall space and technology atmosphere of a flagship store.

Of course, the ultimate pursuit is to pay more money. Fortunately, what Luo Sheng lacks the most now is money.

In the early morning of the night yesterday, the first batch of prototypes were shipped to the Shanghai Bund flagship store. The employees in the store completed all the arrangements in the middle of the night. The flagship store had a total of 59 employees.

It was opened on time at 9 o'clock this morning, and it was officially launched for consumers to experience it. There was no need to say anything about advertising, and the 1.5 billion yuan advertising budget was allocated.

The promotional budget of Shencheng alone is 40 to 50 million, subways, squares, skyscrapers, etc. This period of time is advertising about the Costa delle. At night, the Pearl Tower will continue to display advertisements.

People passing by the flagship store are endless, and many people have kept their eyes on this tall building, and the employees in the store are also greeting consumers with the best spirit.

But as time goes by, something is wrong, because most of the pedestrians passing by stayed outside the store and then left, and no one came in.

This situation has also been encountered in Pengcheng.

Manager Liao from the Bund flagship store realized something was wrong when he saw this. At 10 o'clock in the morning, the store was empty and there were more employees than customers, which was very embarrassing.

"Xiao Liu, come here."

Manager Liao, who stood at the entrance of the flagship store for a while, returned to the store and immediately waved to an employee. After the other party came over, he gave instructed: "You bring more than half of the employees in the store to change clothes immediately, then pretend to be a consumer, go in and out of the store, experience, and set off the atmosphere! Hurry up! Hurry up!"

After giving the matter a command, Manager Liao couldn't help but sigh in his heart: It's too high-spirited...

It is indeed too high-end, elegant and high-end. Many ordinary young consumers actually want to see it, but they are a little embarrassed and discouraged, and they are a little timid.

This is a relatively common phenomenon, and this factor is in all aspects, one is the public psychology, the other is the environmental factors of this era, etc.

Manager Liao's move soon had a substantial effect after half an hour. Half of the employees changed into clothes and went in and out of the flagship store, and stayed in the most obvious position, creating a popular atmosphere.

At around 10:40 am, the situation changed, and some consumers walked into the store together, most of which were mainly young people, but few entered the store alone.

Fortunately, there are quite a few employees in the store, otherwise it would be awkward to open the store on the first day to face customers.

However, the situation quickly reversed, with more and more consumers entering the store to experience it. Employees who originally pretended to be customers also quietly left because the work pressure of other employees in the store was getting greater and greater because there were more and more people.

There are more than 100 prototypes at the counter on site for consumers to enjoy and experience at will. Of course, each prototype is fixed with an elastic rope on the back of the machine, so even if it is very popular, there is no need to worry about being stolen quietly by others. There are also surveillance videos to monitor the entire process.

People who do such things definitely don’t say that there is absolutely no one, but the probability is definitely not high.

By around 11:30 am, there were already hundreds of people in the flagship store. The space in the store was very large. Even so many people still did not feel too crowded. The spacing between each prototype on the long counter was wide enough.

If the housing prices in Shencheng fifteen years later, the flagship store might be worth 20 to 30 billion yuan at that time.

The store is very popular, and people who come in basically have to stay for a long time before leaving.

"This key is to turn on and off. Press it to wake up the screen, or press the button directly below the screen to wake up. Then click here with your finger and slide it over and unlock it." An employee is introducing and demonstrating the operation for a consumer.

"Hey, I've watched the press conference online. I heard that I can log in to the blue space on this phone, right?" asked the young consumer.

"Of course, click on the application icon in this blue space and just log in. Not only blue space, but also Blue Star Video, Blue Star Music, and Cloud Song Search can run on your phone, and there are apps that are specially adapted to your phone. The speed of surfing the Internet when you click on the browser is no different from that on your computer. All websites you can access on your computer can be implemented on your phone, not on your text version..." The salesperson next to him immediately introduced him.

At present, there are very few app applications in the aos app store, only Bluestar Technology's "family bucket".

The Coast of Blue is actively communicating with major domestic Internet companies. Tengxun is the first to join and become a third-party developer and is stepping up the development of QQ app applications.

In addition to domestic Internet companies, companies are also actively contacting foreign Internet companies such as Google, Yahoo, Microsoft and other companies.

Azure-x mobile phones cannot be the only "family bucket" app of Blue Star Technology. However, it is worth mentioning that Blue Star Technology Group's "family bucket" is very important. This itself is a relatively complete closed-loop social ecological chain, but this is far from enough.

Tengxun is so active in joining the developer sequence because they see the lethality of QQ running on the Azure-X mobile phone. The emergence of instant messaging social platforms has had a huge impact on the operator's SMS business. The emergence of Azure-X has increased the user experience and is undoubtedly another fatal blow.

At this moment, people in flagship stores are enjoying the experience, and there are so many functions.

Some are experiencing music, some are surfing the Internet, some are watching streaming online videos, some are taking photos, etc.

It is no exaggeration to say that this electric product seems to have opened the door to a new world for many Chinese consumers.

For ordinary consumers, they originally thought that mobile phones from major international manufacturers such as Nokia and Motorola were very fashionable, but after seeing the products of the Costa del Azure, their original concept of mobile phones was completely subverted.

Do you like the azure-x phone?

Needless to ask, of course I like it, everyone wants to own one immediately. Some girls are immediately attracted by the beautiful appearance of this phone at first sight. Well, in fact, the azure-x industrial design conquered every consumer, both men and women.

For example, if you can afford genuine smartphones such as Motorola and Nokia, you will choose the latter without hesitation after seeing the azure-x, because the price is really only a few hundred yuan more expensive than those Ming brand machines.

Except for counterfeit machines, of course.

There are two models for Azure-x mobile phones. One is stored in 4GB space, priced at RMB 3,999. The international version costs more than RMB 4,800 without exchange rate changes, and the tariffs for power-up products are not included; the other is stored in 16GB space, priced at RMB 5,999. The international version costs more than RMB 6,400 without exchange rate changes, and the tariffs for power-up products are not included.

Some European and American consumers, including the media, are also questioning this huge price difference. Costa delle company explained to the outside world that it has increased huge operating costs, including transportation costs, etc. to overseas market companies.

Westerners are like this, and they are playing with double standards. If the price is cheap, they say you are using dumping strategies.

"Can this machine be purchased now?" a consumer asked while holding a prototype to experience it.

The salesperson standing next to her apologized politely: "Sorry, these devices are not sold and will be officially released on December 24."

"Why have to wait for so long? Don't you have a product? Why don't you sell it?" She replied immediately. Frankly speaking, she now has a feeling of loving this beautiful smartphone, and she is also able to afford it.

"This lady, it's not that we don't want to sell it, but that the machines you have are all prototypes, which means that they are not perfect enough. The products that are actually on the market will be more perfect and will have more functions." The salesperson next to her said.

"Is this a prototype?"

The other party was quite surprised. As soon as he learned that this was not the final product, he immediately decided to wait.

The people next to him were also very surprised. In their opinion, this was very perfect. Unexpectedly, it was not a finished product. Especially for consumers who have purchased **, they are even more looking forward to this information.

After the flagship store became popular, it has remained high because there were too many people who had experienced it, and there were only about 100 devices, and everyone would not be able to enjoy it even if they had an hour of playing.

For users who are already prepared to purchase, December 24 has been remembered in their hearts.

...
Chapter completed!