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Chapter 216 [Audging? Mergers and acquisitions without obedience]

The media conference has ended, and the news has spread one after another and is gradually fermenting.

The whole nation has launched a new round of hot discussions online, because the entry of Blue Star Technology and Luo Sheng’s high-profile support for e-sports have made this topic the hottest topic nowadays.

Luo Sheng also won a brand new title - the number one player.

In the mass society, Luo Sheng's high-profile layout of the e-sports industry has also forced the capital circle and its industry to re-judgment and review this industry.

After all, Luo Sheng's vision seems to be really accurate, although there is no data support to show that the future of the e-sports industry can match the investment scale of Blue Star Technology.

One thing is beyond doubt. It is no exaggeration to say that Luo Sheng's move was to change the domestic e-sports landscape and even the global e-sports landscape by himself. This day, this year has been unanimously recognized by industry insiders as a new era in the global e-sports industry.

wcg has become a past tense overnight. The end of an era is also the birth of a new era. The wcg official has been in a state of confusion until now.

WRPO has entered a new era with the global e-sports industry. The high-profile entry of Bluestar Technology allows more e-sports practitioners to firmly expose their youth in this field and pursue their e-sports dreams in their hearts.

Before this, almost every e-sports person felt confused or even feared about the future. Once he calmed down, he would worry about the future, worry about the bleak future, and worry about the days when he could only stay in an Internet cafe and eat instant noodles all day long.

But now it is different, because Luo Sheng gave them a new and hopeful future, giving them enough reason to pursue their dreams without worries.

No more details were disclosed at the media conference, but once WRPO was announced, it has become an existence in the industry that surpassed WCG. The competition has not been held yet. You should know that WCG has been successfully held for six sessions.

But this is the power of a large group. Although Samsung, the Koreans, also strongly supported it, and Microsoft also sponsored WCG last year, its strength is completely incomparable to Bluestar Technology Group.

Meaning and form are essential differences.

Samsung's purpose of sponsoring WCG is not to promote the development of the e-sports industry. Its goal is very pure, it is to promote its display products.

The announcement of Bluestar Technology Group's entry into the e-sports industry this time is aimed at the core, which is the e-sports itself.

Obviously, this is a fundamental change, which is why practitioners in the e-sports industry now undoubtedly regard WRPO events as a benchmark in the industry, surpassing the existence of WCG. Before that, they all regarded WCG as a benchmark in the industry.

With a terrifying budget of US$1.5 billion, the global market size of the entire e-sports industry (not including peripheral radiation benefits) is only about one-third of this number, and may even be even less. To some extent, the amount of investment directly determines the value and influence of the wrpo event brand.

What practitioners in the e-sports industry are most concerned about now is when will the first WRPO event be held?

Which e-sports projects will be selected?

These two issues are extremely concerning to every e-sports person. After all, this is a major event that concerns one's own personal interests and future, especially professional players. Unfortunately, there was no further disclosure at this media conference. Now it all depends on guessing, so it's so uncomfortable.

In fact, it is not that Bluestar Technology does not want to disclose it, but that it has not yet agreed, although the efficiency is already very fast.

...

The next day, Blue Star Technology Headquarters.

In a conference room, members of the WPro organizing committee, Zhang Bowen, Luo Sheng and others were present.

"About the selection of the WRPO competition event..." Luo Sheng turned to Zhang Bowen halfway through his speech: "Old Zhang, how is Blizzard talking?"

"Blizzard is very supportive of us, but our proposal to obtain the authorization for all Blizzard's games is denied." Zhang Bowen said.

"If you don't agree... who is responsible for talking to Blizzard? Let him tell Blizzard's head directly. If I don't agree, I can only buy his company... I don't have to go anymore, and I will ask someone to talk to Vivandi immediately." Luo Sheng said frankly.

As soon as these words came out, everyone present could not help but smack their lips secretly. Although the boss is sunny and easy-going, he is definitely a ruthless person. He will never rattle his mouth around the bush if he can hit the target directly.

"Uh, Mr. Luo, are you serious?" Zhang Bowen said for a moment of shock.

"Of course I'm serious. I spent 11.5 billion yuan in. Blizzard thought I was promoting its games for them for free, and I was probably having fun secretly. How could such a good thing be done?" Luo Shengyun said lightly.

The IP authorization for the project must be in your own hands anyway, otherwise he would rather not play it because he is very clear that the decline of WCG is closely related to the success of some e-sports games that can run competitions by themselves.

In my previous life, I played TI events such as "Dota2" and "League of Legends" and other S events, and I became more and more popular.

If I didn't hold the IP in my hands, I would spend a lot of effort and financial resources to build this industry, and finally become a martyr and make wedding dresses for others. By that time, Luo Sheng would really slap himself a few times.

For the WRPO comprehensive e-sports event brand, the IP control of the competition event must be in place in the early stage. Only when it becomes an authority in e-sports competitions ten or even twenty years later, and becomes an authority in e-sports competitions and has a status like the Olympics, don’t worry too much.

Because once an absolute authoritative benchmark is formed in the industry, all e-sports projects will be proud to be able to enter WRPO, and only by entering can you get along and be committed to entering WRPO.

By that time, wrpo as a competition platform will become an evergreen tree, and competition events can be metabolized.

"Starcraft" has fallen, it doesn't matter. It doesn't matter if the subsequent "League of Legends" is on top, or if the "League of Legends" is on top, it doesn't matter. There will definitely be new e-sports projects on top.

To achieve a strong wrpo and a lively e-sports project.

This is the perfect result that Luo Sheng wanted.

Because the life cycle of an e-sports event is too short compared to traditional games, it is extremely difficult to be able to last for ten years, unlike traditional sports events that can be popular for more than a hundred years or even longer.

The e-sports project will be deeply bound to the life cycle of the game itself. The game is no longer popular, and this project will definitely be cool.

But e-sports itself will not be cooler, it will only become more and more prosperous.

The meeting ended soon, and Zhang Bowen decisively contacted the team that was negotiating with Blizzard in North America, so that they didn't have to continue the talks and went directly to contact Blizzard's "dad" Vivendi.

Vivendi is a group with complete interests as the king. As long as Luo Sheng opens the price high enough, he will sell his equity in Blizzard to Bluestar Technology without hesitation.

...

In mid-September, Blizzard founder and then-Ceo Mike Mohan hurriedly arrived in Sucheng by plane and visited Luo Sheng.

Because the negotiations between Blue Star Technology and Vivendi came into Blizzard's ears, Mike Mohan and other Blizzard executives were very panicked, realizing that it seemed that they had been negotiating with the other party's people some time ago, and it seemed that they had offended the technology giant.

This is not the key, the key is that they realize that Bluestar Technology is determined to eat Blizzard in order to promote WRPO.

"Mr. Mohan, I will tell you an internal news first, don't spread it outside."

At this moment, Luo Sheng was meeting with Mike Mohan, the founder of Blizzard who came from afar in a reception room of the company. When the latter heard his opening remark, he suddenly felt a bad premonition in his heart.

Luo Sheng looked at him with a smile and added: "The news is that our people negotiated with Vivendi Group for one and a half weeks, and finally reached a consensus very quickly. Vivendi Group has agreed to sell all 71% of the shares of Blizzard Entertainment to me, Blue Star Technology Group. I can't tell you the specific transaction price, but the transaction was completed two days ago, which means I am your new boss now."

“What?”

Mike Mohan was shocked when he heard the news, because he heard that Blue Star Technology was in contact with Vivendi. There was no news about the transaction that had ended. How could it be so quickly?

Of course it's soon.

Bluestar Technology has a condition that the current asset valuation basis of Blizzard Entertainment has a premium of 75%. Vivendi Group has never thought of promoting the development of the game industry, just to suck blood, so it can't find any reason to refuse this condition, and finally quickly reached the deal for US$3.176 billion.

From an investment perspective, this transaction is the pace of Blue Star Technology making a lot of money. Of course, Vivendi also feels that he is very profitable, and he is indeed not a loser.

Only Blizzard itself is the loser, and he didn't know that he was sold by "dad". It's a bit miserable no matter how you look at it.

As soon as Vivendi Group got the money, it turned around and targeted Ubisoft. It wanted to attack this game company. Bluestar Technology's cash flow was strong. Even more than 3 billion US dollars could be transferred to Vivendi's account within half a month.

This transaction was settled in cash, and it is conceivable that Vivendi would have seen a ghost if he could refuse.

Of course, Luo Sheng will not use Blue Star Technology's equity to settle the settlement unless he is brain-sucked.

"This is impossible. Blizzard's profits are very outstanding. Vivendi cannot sell his equity. You must be joking, Mr. Luo." Mike Mohan, who reacted, said quickly.

He was still struggling inside, hoping that this was a joke.

...
Chapter completed!
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