Luo Sheng looked at his subordinate with an exaggerated expression and said calmly: "I have important new adjustments to the bv video network section."

When everyone heard the boss speak again, they all came to their senses and immediately looked at him.

"I decided to open the basic technical architecture of the bv video website and let users build their own bv videos." Luo Sheng said concisely at everyone, and his final gaze fell on Chen Shijun. This time he came to the group headquarters from the Monroe Parker branch to attend the meeting.

Chen Shijun and others looked at each other, with confusion in their eyes.

Luo Sheng said: "The development team will solve technical problems. To put it simply, my requirement is to let bv video releases and let web developers use their basic database functions. This is equivalent to allowing users to develop their own bv."

Chen Shijun helped his eyes and said as a technical developer: "Boss, once your move is implemented, it will be far beyond the current openness of the BV video network. It can enable any user to develop a web site or access the Internet software. Users will be able to upload videos directly to BV, and at the same time copy and embed videos on their own web pages."

Luo Sheng nodded: "This is the result I want. The developers of the web site must also be able to allow users to rate videos or add them to a list of favorite videos on their website. They must also be able to customize and control the adobe fsh video playback software."

Speaking of this, Luo Sheng opened the water cup and drank it to moisten his throat, looked at Chen Shijun and communicated with him: "By adding the basic features and functions of BV, developers can enable users to send videos directly from their mobile phones to their sites like on BV, or encourage users to share videos on their sites."

Luo Sheng looked around the participants, most of the people present were technical executives. He added: "BV should open up its huge video library, global audience, basic video hosting and streaming network. The fundamental purpose of this move is to further expand the penetration of BV business in major Internet fields and achieve the outward expansion of depth and breadth. That's it."

"Ok!"

Chen Shijun nodded. He is the technology CEO of the International BV Video Network. Simply put, the chief technology officer of his subsidiary Bluestarvideo.

The meeting went to the next argument, about the issue of advertising embedding in the online video business, which was related to the source of income.

There are major differences mainly around the determination of the ad time. On the one hand, it supports 30-second or 45-second opening advertisements, and on the other hand, it supports 5 seconds to manually click to close the advertisements.

Luo Sheng looked at the argument between the two parties silently without saying a word. He actually had a clear idea. He must have chosen a plan that could be skipped after five seconds of advertisement, but he did not immediately jump out to make the decision.

Xu Yong, who attended the meeting, unswervingly supported the solution that can be skipped after five seconds of advertising. He immediately complained on the spot: "I have to complain about the dozens of seconds of advertising. Our streaming media business is fine, such as some video websites that have no money to operate, with 120 seconds of opening advertisements, and the movie is completely lost. From the user's perspective, the steps for a free user to watch a video are to search for videos, click play, switch pages, wait for advertising time, and watch movies."

Xu Yong spread his hands and took over: "As for what the advertisement is about, few people can remember it at all, and the impression left on the users is not good, and the advertising revenue is also poor. Bluestar Video must not learn this. It must be a 5-second skip plan that is trialed on the international version of BV. Although we can't make money now, do we still lose less? Do we still care about that little loss?"

Everyone couldn't help but laugh. This is the truth. The annual operating expenses of Bluestar Technology Group's streaming media business exceed ￥12 billion yuan, which is really not bad for Bluestar Video's advertising revenue of hundreds of millions of yuan.

Zhang Bowen looked at a document data and said: "Many people naturally believe that the advertising time becomes shorter, and the benefits brought by advertising will become less. But the actual situation is the opposite. The 5-second skip solution of the international version of BV Video Network not only makes a lot of reputation, but also makes a lot of money. More than 80% of the advertising revenue of the streaming video business segment is contributed by BV Video Network."

If you want to understand that bv video network adopts this unconventional advertising model, you have to introduce a brand new concept - the best advertising time.

The ads for bv videos can be skipped after 5 seconds, and within these 5 seconds, the audience usually keeps their focus on the ads, which results in an extremely high ad reach rate. Once the ads are finished, click to skip them immediately.

Video advertising includes TV advertising. Brand advertising fees are settled based on exposure rate. However, how many people are actually watching after exposure is a monitoring problem. You can’t use any algorithm because you can’t calculate the person’s head.

BV Video Network uses such a simple skip click to obtain the audience's full attention within 5 seconds, sacrifice time in exchange for efficiency, and effectively improve the true exposure of the advertisement in terms of mechanism.

And this will also force advertisers to continuously improve the quality of advertising to achieve better marketing results. Even regardless of quality, the short 5 seconds will not arouse the audience's disgust. In such a short time, just take a look.

Obviously, this is a virtuous positive cycle model of win-win cooperation between advertisers, users and BV video websites.

The core of this "best advertising time" is to ensure that the advertising time is short enough, because it is too long, making it difficult for people to remain focused and even find something else to pass the time.

For example, some domestic video websites cannot skip the advertising time for dozens of seconds or even 120 seconds. No one can watch such advertisements at all, and they will switch to other pages during the advertising time to wait for the advertising time to automatically complete.

In the end, the advertising effect was greatly reduced, and the chickens would not lose any loss of rice.

In fact, this is not an innovative concept or advertising model. Inspiration is found from real advertising cases. Advertising "best advertising time" is reflected everywhere in real life.

For example, when waiting for the elevator, when waiting for the bus, when waiting for the subway, etc., there are various advertisements in these places.

The core idea inside is "waiting for something [important], and the "important" here is the key, such as waiting for elevators, buses, movies, subways... people are in a state of waiting at this moment.

And the things you are waiting for must be of certain importance. The importance of this thing must be reflected in the fact that once you miss it, you will need to spend more time, energy, financial resources and other costs.

If you miss elevators, buses, subways, etc., you can only spend extra time to continue, so people will be cautious and highly focused to avoid such things.

The more focused a person is, the better the advertising effect will be.

There are also counterexamples to compare, such as taking online car-hailing. Of course, there is no concept of online car-hailing in this era.

But the reason is the same. After the online car-hailing driver arrives at the designated location, he will definitely contact the passengers by phone, so the passenger will not miss the bus or subway, so the passenger only needs to do his own thing near the designated location. For example, playing with his mobile phone, he will not care about roadside advertising.

Therefore, this idea is completely feasible when it comes to pre-advertising of Internet videos.

Give a limited time of 5 seconds to skip, so the audience will not click on the video web page and switch to other web pages to do other things, and then wait for the advertisement to finish and switch back to see it.

Instead, he will stare at the short 5 seconds intently, and immediately skip when the time comes.

Regarding the determination of this advertising solution, Chen Shijun, Zhang Bowen, Xu Yong and others all support the domestic version of Blue Star Video and also use the solution that can be skipped after 5 seconds of advertising time.

Luo Sheng, who had not spoken much, finally spoke, looked around and said, "It seems that everyone supports the second solution, you can skip the advertisement."

Xu Yong looked at him and said, "Our support is not the point, the point is which one do you support?"

Luo Sheng smiled and said, "For democratic decision, the minority obeys the majority, let's just have the second solution."

The senior executives at the meeting smiled on the surface when they heard this, but rolled their eyes in their hearts and kept complaining.

They have been following Luo Sheng for a long time. They have figured out what the boss is like. When they encounter some things at the meeting, they always say:

[Democratic decision, minority obeys the majority.]

Range...

Once you encounter a disagreement with his ideas, even if more than 90% of people oppose it, you will say another sentence:
Chapter completed!