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Chapter 254 [Only selling advertisements can make a living~~]

By the end of March, the long tug-of-war between Blue Star Technology and major Hollywood film and entertainment companies, including public opinion wars, lawsuits and disputes, finally came to an end.

The two sides reached a relatively happy ending under "Franklin reconciliation", and were generally satisfied.

Major film companies have expanded their film leasing business, while Bluestar Technology's streaming online video business has also expanded its content accumulation.

In order to obtain the digital copyright of more than 10,000 movies, Bluestar Technology Group also invested a lot of money and spent $5.28 billion to major film companies in one go. Throughout the end of March, the media were competing to report on this matter with front-page headlines.

In the current economic environment, everyone envies Bluestar Technology for spending billions of dollars without blinking.

As expected, I want to become stronger, only krypton gold can do it.

However, although this investment seems a bit incredible to outsiders, it is worth it for Luo Sheng and Bluestar Technology Group and it is also a must-expend money. The web2.0 era of the Internet must be an era where content is king.

But this cooperation agreement is not limited to this. The service requires the film company to provide some popular blockbusters as soon as possible, priority renewal rights after the lease expires, etc.

There has been hot discussion on the Internet, and overseas bv video users are also looking forward to more than 10,000 movies logged on to bluestarvideo.c. There is no doubt that after the content ecosystem of bv video has been reduced by US$5.28 billion, its richness has reached an unprecedented level, and is fulfilling Luo Sheng’s ultimate dream for bv video websites:

[If you want to find a video, please search on the bv video website. If not, then there is no video you are looking for in this world.]

This move directly allowed the domestic version of Blue Star Video to be whitewashed overnight. It is reasonable to say that the movies you can watch on the website are all genuine content, while other video websites are all pirated.

Just kidding, except Luo Sheng, where do other people get billions of dollars to buy copyright authorization? They can’t even pay so much money if they treat underwear. Not to mention billions of dollars or billions of soft girls’ coins.

If you play the streaming online video business, you can make a name for yourself. Which one is not a big company with strong strength? Bluestarvideo is to Bluestar Technology, Google levideo is to Google, yahoo!video is to Yahoo, etc.

If you don’t rely on a big group, you can’t afford to spend money if you want to play, or you just make small fuss.

This is also one of the reasons why Teng Xun has been reluctant to enter the online video business so far, because its profits cannot support such an exaggerated money-burning speed. So far, only Bluestar Technology is playing the four giants in China's Internet "l-bat".

Other video websites, such as Youku, Tudou, etc., are currently relying on VC financing to extend their lives.

...

In early April, Chad Hurley, the head of bluestarvideo, the international online video business under Bluestar Technology Group, came to the parent company to attend the meeting.

"Graduated digital copyright, and this upgrade is part of the large-scale changes that BV Video Network is undergoing. Through this major revision, BV Video Network will broaden its focus from home production to professional film entertainment content, and prepare for the rise of Internet TV. We have decided to broaden the competition between new services and cable TV companies' video on demand services."

Chad Hurley was speaking in the conference room. As soon as he finished speaking, Luo Sheng, who was sitting in the chief position, said concisely: "good."

Chad Hurley continued to look at Luo Sheng and continued: "The company's rental movies will also be sold in the form of DVD. This solution can make the BV Video Network's service significantly different from Flix's video on demand services. The latter allows users to watch unlimited movies in the situation of monthly payments, but most of them are old movies, and we do not choose the monthly payment model."

Luo Sheng nodded, agreeing with Chad Hurley's operation plan for BV Video Network. This monthly subscription does not require the international version, but the domestic version can be used in the future.

After a while, Luo Sheng spoke: "The focus of the bv video website is still on advertising revenue. Last year, after deducting the remuneration of content producers, the company's net revenue was about US$5.44. This is a good data and we have not disclosed it to the public."

Because the subsidiary bluestarvideo has merged its financial statements with its parent company Bluestar Technology and the subsidiary itself has not been listed, there is no need to disclose the operating details like the outside world.

But overall, Bluestar Technology Group's video business is still losing money.

Luo Sheng thought for a while and added: "I plan to take out up to $100 million in cash to buy video content for a specially set up advertising support channel. The parent company is also discussing the new plan of BV Video Network with Hollywood Film Company, which is a long-term cooperation plan."

Chad Hurley nodded, and after Luo Sheng finished speaking, he continued: "I agree with what you said, and our operation team also agrees to focus on advertising revenue. For this reason, we have prepared a package of solutions. The most popular Hollywood blockbusters can achieve advertising benefits and direct benefits. Although the expenditure is also expensive, it may cost tens of millions of dollars for a popular movie to log into a BV video website, but I think it is worth it and necessary. We must provide more fresh content, especially popular content."

"As for more than 10,000 old movies, our solution is the floating free mode. Simply put, we regularly screen a small number of video libraries from the video library every day and can watch it for free on the same day, and rotate different movies every day. After this upgrade and revision of the website, we have added a limited-time free movie viewing column, which provides at least one movie for free on the same day, and rotates every day for twenty-two categories such as science fiction, war, and action.

Chad Hurley took a sip of water and continued: "We also provide a preview of the free videos on the homepage for free in the next week, providing free users with a guide to watching the movies in the future and knowing which free movies you can see in the next week is a great user experience."

"Secondly, in this round of upgrades and revisions of the website, we have added a new movie voucher function. The movie voucher cannot be purchased directly with money, but is obtained through a series of tasks. Our operation team has formulated a complete and executable algorithm mechanism. Users can calculate a virtual value by completing daily check-in, continuous check-in, number of videos to watch, and duration of videos to watch."

"After a certain value, you can redeem one movie and you can watch a movie at any time. The term is 24 hours, but the user needs to redeem it by himself. There are two types of movie vouchers, one is a regular voucher, which can only watch an old movie by consuming one; the other is a Platinum voucher, which can watch all the movies on the entire network, including popular blockbusters nowadays."

"The user can allocate the obtained virtual value to exchange for ordinary coupons or platinum coupons, giving users great freedom of distribution."

After Chad Hurley finished speaking, Luo Sheng was very satisfied and praised: "This is a very creative solution and can also bring some fun to the game."

For a moment, Chad Hurley added: "About this algorithmic mechanism, the way users want to get movie tickets, his overall weight of the videos on the website is 70%. We encourage users to watch more videos on the website and longer viewing time."

Luo Sheng nodded: "This is right. Although a platinum movie voucher can unlock a popular blockbuster and make us earn less rent, it also gives users a longer residence time. The more videos you watch and the longer you watch, which further promotes the increase in the advertising business and can earn more. If you make enough money, you can earn enough reputation, Nice!"

Speaking of this, Luo Sheng reacted and couldn't help asking: "By the way, these movie tickets have a limit on the expiration date? Is there an account with an upper limit on the number of movie tickets accumulated?"

This is very important. If there is no time limit and quantity limit, it will be frantically fetched and will make you doubt your life.

Chad Hurley immediately replied: "Of course, we have taken this into consideration. The time limit for the viewing voucher is one week. If the user does not use the viewing voucher after one week, it will be cleared. The accumulated virtual value is valid for 1 month. If one month is not redeemed, it will be cleared after one month as the day of obtaining the virtual value. Within one month, the average voucher can be redeemed up to 12, and the platinum voucher can be redeemed up to 4."

Hearing this, Luo Sheng said concisely: "No, just do it."

Bluestar Technology Group is undoubtedly an IT technology company, but it is such a world-class multinational technology company that lives by advertising expenses. Like Google, it relies on fancy advertising.

Film companies that do not understand the Internet technology are not good advertisers, and can only survive by selling advertisements.
Chapter completed!
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