"Mr. Luo, I'm very curious why you are interested in Sony's cell chips?" Howard asked bluntly in his opening remarks. This was a question that Sony's senior executives began to study after learning about Bluestar Technology's wishes.

Howard does not expect to get the other party’s true reply.

"We are here to make friends. Sony is a great consumer electronics empire. The Costa delle wants to form an alliance with such a company. Our philosophy is to hope that people all over the world are our good friends. We hope that there are few enemies and many friends, and we are willing and willing to cooperate with us. We believe that the future winners are not obtained through competition, but cooperation." Luo Sheng said with a smile at the British man. This is equivalent to not saying anything, but it contains greater information.

"Make friends?" Howard couldn't help but smile and looked at the other party: "I have never seen any friend who came up and explored the cell processor project that Sony spent more than $4 billion to build carefully."

"But cell has become the biggest joke in chip history." Luo Sheng replied in this way.

It’s really a pot that doesn’t open to pick up.

"Then why are you still interested in cell?" Howard stared at him and asked reversibly, unmoved.

"So, we are here to make friends." Luo Sheng said with a smile.

This revolves around again, which made Howard feel silent for a moment, but for a moment he added: "Sony is also very happy to make friends with the Costa ça, but it should not be at the cost of cell processors. We will not sell this business. Sony has already completely escaped from the crisis. Moreover, cell processors are products jointly developed by Sony, ibm and Toshiba, and it is not Sony's final decision to sell them."

Howard officially took over the electronics empire in 2005. Sony was in a difficult period at that time. As soon as he took office, he announced the "medium- and long-term corporate strategy to revitalize the electronics business and strengthen the group's performance". The company will focus on three core business areas, namely: electronics, games, film and television entertainment, and its strategy focuses on strengthening the competitiveness of the group company, especially revitalizing the electronics business.

The company's R&D investment of more than $4 billion in cell processors has not recovered its costs over the years. For Sony, this price is a bit too heavy.

However, due to price cuts and a shortage of Nintendo Wii consoles, Sony's P3 console sales are improving. Since last year's Black Friday, the sales of P3 consoles have reached 200,000 units in North America and Europe in one week, and in its local market, Japan, the sales of the week can also reach around 400,000 to 500,000 units.

If this trend continues, by next year in 2009, the cell chip will be able to fill it. Of course, if this bad asset can be sold, Sony's accounts will immediately become gorgeous.

But the price is still heavy, because Sony has been in vain in the past six or seven years, while its competitors are constantly improving, and the invisible losses here are immeasurable.

Not only have so many years of work done in vain, but in an era of rapid technological progress, being delayed for six or seven years is simply a catastrophic blow.

The price is to revive Sony's previous glorious dreams and ambitions have basically been bankrupt. The opponent is already far ahead, and now the taillights of the car are thrown away cannot be seen.

Now Sony is developing the P4, which is no longer noisy, and honestly chooses Intel's x86 architecture. As for the dream of overturning the "toothpaste factory", it can basically be at the stage of dreaming.

Does Sony really want to make trouble? Of course not, but there is no capital to make trouble.

At this moment, Luo Sheng and the other party continued to mediate through your words and words, and gradually found some general contexts.

Sony looks like a dead pig that is not afraid of boiling water, but still treats the cell as a treasure, but in fact it can't hide it from Luo Sheng's eyes. If you really do, if you cover it as a treasure, how can P4 announce the adoption of the x86 architecture of its mortal enemy Intel?

So Luo Sheng was determined to take the other party, and Sony is actually in a state of hesitation and entanglement in his heart.

On the one hand, I really want to sell it, and the reason is very simple. Few people are willing to bring a bottle of oil, but at the same time, the dream is broken, but it still lingers in my heart.

It is better to understand what the other party wants to prescribe the right medicine.

However, just as Luo Sheng organized the language and was about to speak, Howard suddenly asked him: "Mr. Luo, I suddenly felt... are you really here to make friends with Sony? I seriously doubt that you want to enter the console market and be the first party. You are a terrible competitor, and Sony will not be fooled!"

After saying that, Howard looked straight at the other person with a firm look.

"What??nono..." Luo Sheng denied without hesitation: "Sir Stringer, how did you have this idea? nono, I never thought about entering the game console market."

After a moment of pause, Luo Sheng made serious nonsense and made sense: "Nothing else, if you occupy a large pool, it is easy to attack a small pool, but if you only occupy a small pool, it is difficult to attack a large pool. Times have changed, Jazz. The current game console market size is far from comparable to home computers, and the foundation is not good. The pool can't draw much water at all. What reason do you think I have to enter the game console market?"

After saying that, Luo Sheng said in his heart, "Oh, damn it", but he was hit by the other party without revealing any flaws. The other party did not notice any useful information from him.

Luo Sheng also looked at Sony's head without hesitation and added: "So cell is doomed to fail. Your company wants to defeat Intel's hegemony. You may not like to listen to it, but I am bluntly, Sony is too naive and miserable. Everyone has seen Sony's result is a tragedy, but Sony itself is the sucker. You should know that you are not only facing Intel, challenging x86 means challenging developers in the whole world. This is a failure that has been doomed to fail before it even started."

"You haven't even figured out how to play the ecosystem. Whether it's Wintel's joint work or the AOS ecosystem built by the Costa à la Côte d'Azur itself, we succeeded by relying on our powerful software and hardware integration capabilities, and cell's hardware research and development is just to blame the developers for their software to optimize. How can we succeed?"

"Take a step back, Sony's tragic lessons are still like yesterday. I have to go through a path of failure that has been verified by Sony through bloody lessons? Am I crazy?"

Faced with Luo Sheng's ruthless ridicule, whether it was Sony's leader Howard Stringer or the Japanese executives who accompanied him, he was very angry but silently refuted.

Because Sony has also realized this since summarizing the lessons of failure, but what is the use of late-mindedness?

It's too late!

Sony has no money anymore, and even if he has money, he can't keep up with his opponents. It's impossible to do it now.

In seven years, if you don’t move forward against the current, you will retreat. You can’t even see the taillights of the Dark Toothpaste Factory. If you are eating, Sony may really collapse and go bankrupt.

Finally, Howard still looked like I didn't believe it and asked again: "We have been communicating for most of the day, but you still hide it from me and don't want to tell me why you want to buy a cell. What exactly do you want to do?"

Luo Sheng shrugged with an indifferent and relaxed attitude, "Okay, although cell is a failed work, the technology is still there, and there are some excellent engineers with accumulated experience. We think these are very helpful to the Costa del Azure. We hope to actively absorb them, but this does not prevent you from making friends with Sony, right?"

Howard said lightly: "I hope so."

Obviously, Howard, the old fox, still believed Luo Sheng's words half, or even less.

However, one thing is certain. Even if this merger and acquisition transaction can be reached, it cannot be completed in just a few or two days.

After a moment, Howard asked, "How much is your company willing to bid?"

Hearing this sentence, Luo Sheng was secretly excited and smiled knowingly. This inquiry is very important. Asking for the quotation means he is willing to sell it.

Luo Sheng said concisely: "1.3 billion US dollars."

After saying this offer, several Japanese executives of Sony present suddenly felt an irritation after hearing this. Howard frowned and said, "Is this your company's sincerity? If so, I think there is no need to continue to talk. I would rather let the cell be treated as a bad asset and rot on Sony's asset list."

What international jokes are you making? Sony invested $4 billion in research and development for this, and the cell's loss is as high as $3 billion. Moreover, the product failed, but the technology precipitation will not disappear.

Luo Sheng immediately asked back: "I still think this is reasonable, but I also want to hear your company's expectations, Sir Stringer, what is your expected offer?"

Negotiation is the art of compromise. In the end, we will fight each other and gradually approach the other party’s true bottom line through constant bargaining. If we reach a consensus, we can trade. If we do not reach a consensus, the negotiation will fail.

Howard: "$2.8 billion!"

...
Chapter completed!