Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 348 [The latest negotiations with Qualcomm]

NSA has no choice but to do so. If North American Internet giants refuse to cooperate secretly, they will not be able to deploy in the future.

Obviously, even if such a shocking scandal broke out, the Americans never thought of stopping?

Instead, we began to comprehensively summarize the experience and lessons, find the reasons, and then do it more secretly next time.

This time, NSA had to choose to compromise in the face of the joint threat of Silicon Valley Internet giants. Although they were very dissatisfied with these giants, secondly, Blue Star Technology and Luo Sheng are the real thorns in the eyes and thorns in the flesh.

In the following days, the melon-eating crowds all over the world saw a big buck-shifting drama.

Internet giants such as Yahoo and Google held press conferences to say that NSA had invaded their data centers and did not actively participate.

Well, simply put, we are victims.

NSA also shut up in a frustration and did not jump out to respond, which was equivalent to acquiescence.

...

As time goes by, the platforms under Bluestar Technology Group are still spreading the news of this monitoring scandal. NSA has no choice because no matter it is a secret transaction, transaction, threat or intimidation, Bluestar Technology will not take any of it.

Without pinching any of the braids of Luo Sheng and Blue Star Technology, people used the rules of the game you set to push you back. I have never met such a tough guy before. There is no way to do anything except hate it.

It was not an exaggeration to realize the horror of new Internet media platforms such as bluespace and microblog. This is no exaggeration to say that it is equivalent to mastering the power of a major online media mouthpiece around the world, and its influence may be even greater than that of traditional media.

However, three days later, major online platforms under Bluestar Technology Group began to restrict the spread and fermentation of this monitoring scandal. Although many online users still paid attention to it, their popularity dropped significantly.

Because the Americans communicated with me through foreign affairs and paid a certain price, the relevant departments finally went to Luo Sheng to talk.

Of course, Luo Sheng took advantage of the situation and things settled down.

However, one thing is very important, that is, Luo Sheng does not admit that the quellation of the incident was because the relevant departments came to him to discuss it. Simply put, it is Luo Sheng, I, Lanxing Technology, do not know about what I have discussed, and I have not gained any vested interests from it.

This is very important, otherwise the Americans will use this as an excuse and you will not be able to argue at that time.

Luo Sheng actually doesn't want to listen to the incident continue to ferment, and has always occupied the hot topics of the news today.

Because the next September is the launch of the latest generation of Côte d'Azur mobile phone products, your slightest incident has always occupied the front page headlines of global news media, which will affect the popularity of the next launch of Côte d'Azur's new phones, and ultimately affect sales.

...

In September 2009, the surveillance scandal that was causing a lot of sensation around the world has gradually declined. At least the public has gradually reduced their attention to this matter, because there is no more explosive news, and it is very normal for the popularity of the public to decline.

However, this surveillance scandal is still shocking among countries, especially the top leaders of the EU.

Luo Sheng no longer paid attention to these things. His focus in September has shifted to the launch conference of the third-generation smartphone of the Costa çao, the launch conference has begun and will be released as scheduled on September 27.

In early September, Paul Jacob, the then head of Qualcomm, came to China in person and came to Sucheng to meet Luo Sheng.

The purpose is very simple. The cooperation agreement signed between Costa del Azure and Qualcomm in 2004 will be in 2009, and a new contract will be signed next year in 2010.

This time, Qualcomm not only learned from the last contract bloody lesson, but no longer mentioned any commercial betting agreement. Not only that, this time, it was Qualcomm CEO Paul Jacob who came to discuss it himself.

There is no way, the mobile phone profits on the Costa delle are so attractive.

...

"According to the necessary patent authorization of 3g and 4g of the brand equipment sold, Qualcomm will charge a 7% patent fee for multi-mode 3g/4g devices, and a 5% patent fee for 4g devices that do not implement the CDMA or WCDMA network protocol but contain 3-mode lte-tdd. The charging basis of each patent fee is 65% of the net sales price of the equipment."

At this moment, Luo Sheng and Qualcomm's head Jacob were sitting at each other in a reception room.

Faced with this condition proposed by Qualcomm, Luo Sheng refused without thinking: "Mr. Paul, your conditions only make me feel deeply malicious. Do you want to make up for the money from the commercial bet six years ago from the latest contract? no, I don't accept this agreement."

Of course, Luo Sheng could not accept it. This could no longer be described as a lion's mouth. Taking an Azure mobile phone sold to the European market as an example, the most expensive tariff is 700 euros, which is about 6,853 yuan at the current exchange rate, and the net sales price is 65%, which means that this mobile phone will pay 6853x65%x7% for Qualcomm.

If the sales volume is 50 million units, then Qualcomm will earn $2.28 billion if it lies here.

Paul Jacob shrugged and said calmly: "In the field of wireless communication baseband, only Qualcomm can provide solutions for mobile phone terminal devices."

The meaning of this is almost the clear admitting that he had to suck back all the blood that Qualcomm had thrown away before.

Frankly speaking, Luo Sheng was unhappy.

"The question is Mr. Paul, can your company's 4G network protocol standard pass the International Telecommunications Union standard in the next October? How many years will it take to become popular in the end? There is no guarantee of anything, so you want me to pay a few more years of patent fees out of thin air?" Luo Sheng said calmly: "If your company insists on forcing buying and selling, then there is no need to continue to negotiate."

Luo Sheng knew one thing, that is, if nothing unexpected happens, 4g technology should have been fully popularized around 2012, which is to give Qualcomm more than 10 billion US dollars in profit in vain.

There is no door.

Moreover, Luo Sheng didn't want Qualcomm's 4G solution at all. Hua is secretly fighting the communication baseband at the moment, which can be said to be fighting the hardest at all costs. The research and development of 3G technology is completely used for technical precipitation and will not be sold, just to avoid Qualcomm's nervousness.

The beginning of the baseband turnaround is to rely on 4g to completely end the dark Qualcomm era in the field of communications.

However, in the 3g standard, Qualcomm's patent barriers are really impossible to avoid.

"Ok, Mr. Luo, what is your company's demand?" Paul Jacob asked back. In fact, his conditions just now were just asking for a huge price. The 4g standard is still competing and mediating in the International Telecommunications Union. Of course, Qualcomm is confident, but it will take several years to establish the standard to be popularized. This is an indisputable fact.

Luo Sheng said concisely: "I only need 3g network protocol, let's talk about 4g later. As for 3g devices, I can only accept a 3.3% ratio."

Jacob shook his head when he heard this: "As long as the 3g device is fine, Qualcomm will charge a 5% patent licensing fee."

Obviously, Qualcomm has a lot of confidence in its technology in the field of wireless communications. With a patent barrier of 3g, if you want to make a mobile phone, you have to pay Qualcomm the patent fee.

In fact, since the Costa delved into smartphones in 2006, three years have passed, and the slow-responsive traditional mobile phone manufacturers are already really anxious.

But the times are so cruel. If you don’t want to pass on the times, the times will inevitably be abandoned by the times. Motorola and Nokia and other traditional mobile phone manufacturers have begun to decline.

In Qualcomm's eyes, Costa del Blue is actually the primary customer.

Next, both parties fought over patent fees, and Luo Sheng finally took a step back to increase the proportion to 3.5%, but Qualcomm still refused.

The first negotiations collapsed, but Paul Jacob did not leave Sioux City.

The negotiation was not completed, so I took a break and continued to talk later.

Negotiation, to put it bluntly, is the art of compromise. When both of them compromise and give in, the negotiation will be completed, otherwise the negotiation will collapse.

During the third negotiation, a consensus was finally reached, and Qualcomm also gave in, and the final ratio was set at the base of 3.95%.

That is to say, starting from 2010, the smartphones under the Costa del Azure company, such as a mobile phone with a retail price of RMB 6,853, will be calculated based on the base x65% x 3.95%, Qualcomm will withdraw 176 yuan from it. If the sales volume is 50 million units, Qualcomm will earn RMB 8.8 billion when he lies down.
Chapter completed!
Prev Index    Favorite Next