The next day, Yao Jianhong's office.

"Ali means subsidizing me 300 million yuan, so that Costa à la Côte d'Azur will set up a flagship store on Tmall Mall and give 100,000 units to sell at half price on the day of the 'Double Eleven' event?"

Yao Jianhong looked at the executive who came to report. He thought for a while, stretched out his five fingers and added very decisively: "You tell Alibaba people that I agree to the cooperation, but I want 600 million yuan to subsidize 600 million yuan. These 100,000 devices are 8GB versions. Bargaining is not the result of our price reduction, but the result of Alibaba actively subsidizing our company. The retail value of the product itself is still 4,099, not 2,000 yuan."

Yao Jianhong has the right to make a decision in this kind of thing, because Luo Sheng basically doesn't care about these things unless it is a major strategic decision of the company. Yao Jianhong is now the second most powerful figure in the Costa del Sur after Luo Sheng. If he doesn't even have this little power, the executive vice president will be useless.

The executive who came to report couldn't take the time to answer the words of his boss when he heard his boss's words, and he couldn't help but subconsciously settled the calculation in his mind. The 8gb version, 100,000 units, according to the current official retail price, that's about 400 million yuan.

Mr. Yao actually asked for a price of 600 million yuan?

It would be better to buy 100,000 units in offline stores yourself, which would save 200 million.

Yao Jianhong was not able to reach this position because of his relationship. He knew very well that Alibaba wanted to take advantage of the popularity and attract traffic. Without the authorization of the Costa delle of the Blue, if Alibaba dared to take it to Tmall Mall to conduct promotions in the name of a unilateral dealer, then wait for a lawsuit.

The compensation would be even worse. Luo Sheng’s legal team is so powerful that it is as famous as "Di Baby".

Moreover, in addition to being sued, Alibaba will never want to offend Luo Sheng because of this. Otherwise, Alibaba Cloud will be absent. The current Alibaba Cloud or Feitian system can quickly get up and ensure that there will be no downtime during the "Double Eleven" shopping festival. It is built on the bluestack open source architecture.

However, although the executive was puzzled, he didn't ask anything. He nodded and replied: "I understand, I will reply to them as you request."

As the executive left the office, Yao Jianhong leaned comfortably towards the boss' chair and smiled and said to himself: "I want to take advantage of the popularity and popularity of my product for 300 million yuan? Hehe..."

For Yao Jianhong, whether to make money or not is actually not important to the company. It is really superficial for today's Costa delle, but if you want to do this business, you have to discuss it according to actual value.

One code is unified.

Faced with Yao Jianhong's overbearing request to refuse to bargain, Alibaba responded again two days later.

Costa 100,000 8GB version of the Azure-3 mobile phone was launched for the first time in Tmall Mall and participated in the "Double Eleven" shopping festival. It took out 100,000 8GB version of the Azure-3 mobile phones on the "Double Eleven" day and was sold out until the sale was completed. The condition was that Alibaba would pay a subsidy of RMB 600 million to Costa 100,000.

And Ali agreed to this condition!

This price is two and a half times the budget for the "Double Eleven" event. Almost no one should think that Alibaba's first "Double Eleven" event is definitely a rhythm of losing money and gaining publicity.

In the second half of this year, Alibaba has been working indirectly for half a year for Costa 15. Most of the net profit earned by more than 10,000 employees have been working hard for half a year and basically half of the net profits made by Costa 15.

I have to say that Mr. Ma is also a person who is ruthless and never stops. If you want to be ruthless, just be more ruthless.

...

The 600 million yuan subsidy may be a big profit for today's Costa à la Côte d'Azur. But for Alibaba, it was a rhythm of heavy bleeding, and Mr. Ma also suffered for several days before he recovered.

At such a great price, the Costa del Azure brand was invited to Tmall and the "Double Eleven" shopping festival, turning flesh pain into strength, and the second day after confirming the cooperation, that is, October 4th, Alibaba began to make an effort to promote and make a lot of money for this, with a promotional expenditure of up to 30 million yuan, which was a real rhythm.

On October 4th, a large-scale discussion on the Internet suddenly began to "On November 11th, you can enjoy a 50% discount when shopping for azure-3 mobile phone online". This topic was ignited online overnight.

You should know that the current online topic focus is definitely news related to Azure-3.

After the incident fermented online for seven or eight hours, the staff inside Alibaba were excited. The traffic of Tmall Mall suddenly soared in an explosive manner that night. The website was once overwhelmed by the sudden surge in visits, and it was almost an hour before it returned to normal.

Online social media platforms such as Blue Space, Weibo, QQ are also talking about this matter. The keyword entry "You can buy azure-3 mobile phone for 2,049 yuan" is soaring in platforms such as Cloud Song Search, Whiteness Search, Weibo and other platforms.

...

Alibaba headquarters.

"Starting this afternoon, the number of visits to Tmall Mall is eleven times that of the usual daily traffic. My God, Luo Sheng's influence is really to an exaggerated level now." Mr. Zhang couldn't help but say in surprise.

At this time, a group of Alibaba's executives gathered together. When they heard Mr. Zhang's words, everyone couldn't help but smack their lips secretly.

An executive at the meeting also sighed repeatedly: "How much popularity has he harvested from the whole people? I'm afraid this hasn't reached the ceiling yet. I guess, because tomorrow is the launch date of Azure-3, and more people are paying attention to this matter, so the data that is being drained is not the peak period of traffic."

Mr. Ma smiled and said, "I spent more than 600 million yuan to invite this great god. Judging from the current results, the expenditure of this money is not in vain. Although it is indeed a painful heart, it is so painful that it is so happy that it is afraid that the flesh will hurt. It has no effect yet."

After hearing what Mr. Ma said, everyone became more and more excited. There is no need to say too much about how important traffic is in Internet companies.

It fully proves the content of the "Filtering" in Chapter 6 of "Necessity". In this era, as long as you can attract people's attention, you can make money, because today, while the traffic in Tmall Mall exploded, the traffic attracted by it achieved an extremely considerable monetization ability on the same day. The number of online shopping transactions was 20,000 higher than yesterday. There are still a few hours left to end today. If nothing unexpected happens, the transaction volume can exceed one million yuan.

Netizens who did not shop also knew about Tmall and their popularity quickly became popular. These potential consumers were one step closer to becoming real Tmall users.

It may be too absolute to make money by attracting attention, but the first priority for making money is to be noticed first. Nowadays, millions of new songs appear in the world every year, but those who are truly famous and highly sang may only make money and sell well, or even fewer.

Alibaba's senior executives can finally have a stable sleep tonight. If it spends more than 600 million yuan, it will be a very harmful thing to spend more than 600 million yuan.

But this kind of worry can be said to be a bye.

Before this, there were 27 brand merchants who wanted to participate in the "Double Eleven" event. Costa del Blue entered and participated in the event as the 28th brand merchant. It is also a super brand with its own terrifying traffic. Its current popularity is so high that there are almost no rivals in China. I am afraid that only Blue Star Technology Group can suppress it.

However, in the field of consumer electronic products, Costa delta has surpassed Hua as its absolute number one brand, and this year's sales surpass Hua as a foregone conclusion.

Today's Alibaba's internal managers are indeed inspiring. Due to the effect of the Costa delle, 33 merchant brands suddenly intend to participate in the "Double Eleven" event.

You should know that in Luo Sheng's previous life, there were only 27 merchants in the first "Double Eleven" event, and 61 have been confirmed to be there.

Moreover, most of the 33 newly joined companies are more well-known than the top 27 companies that have been confirmed. More than ten of them have been discussed by Alibaba before, but they did not like it and thought that Alibaba was telling stories, but in fact they could not do it.

Now these brands are coming to the door actively. There is no doubt that this is the "Luo Sheng effect" at work. This effect cannot be analyzed scientifically, but it is so magical.

For other brand merchants, even internationally renowned super brands like Costa à la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la C�

The brand value of the 33 new merchants added up, and the other 27 companies also added, which is less than a quarter of the value of the four words "Côte d'Azur".

The more important thing is that this brand is also a company led by Luo Sheng. Now many people believe in metaphysics. As long as something or something is related to Luo Sheng, bad things can immediately turn into good things.

It is exactly the same as the stock god Bafite expressed optimism about which stock. Even if it is a junk stock, as long as it is related to Bafite, it will rise sharply and turn it into a high-quality stock.

When investors face Bafilte, their brains will automatically give up thinking and then vote with their feet; and now there are a large number of IT industry people, VC industry people or some merchants that taste the same. When facing Luo Sheng, their brains will automatically give up thinking and vote with their feet.

If Bafite is the god of the stock market, then Luo Sheng is the god of technology now.
Chapter completed!