Chapter 384 [The next outlet for instant messaging]
Xu Yong and others at the meeting did not feel much surprise to Luo Sheng's decision, because this issue was discussed when developing whatapp.
Now, after a year of development, whatapp has become a star-level app for major social products within Bluestar Technology Group, second only to Bluespace. You should know that many social products under Bluestar Technology Group are all star-level products, which shows the potential of whatapp.
Once launched, the user increment is tens of millions per month, which can be called a god-level application.
The current global user base of this app has reached 150 million, which still does not include the market in the Greater China market. Whatapp application has not been launched in the mainland.
"This social app is called 'WeChat'." Luo Sheng made a very decisive decision.
Well, if you steal other people's paths, you will have no way out. If you don't steal other people's paths, your own path will become narrower and narrower in the future.
Luo Sheng added: "WeChat should be a real-name social application. It should be contrary to the concept of a simple whatapp. It should have rich functions, including circle of friends and official accounts..."
Luo Sheng will not go to the front line to type codes for product development. Next, he explained to Xu Yong and others attending the meeting one by one the functions, including Moments and official accounts.
Finally, Xu Yong licked his mouth decisively: "The boss's creativity is simply not a ceiling."
Zhang Bowen couldn't help but smile: "Once this product is launched, combined with the general trend of the mobile Internet era, it will definitely give Teng Xun a heavy blow on the battlefield of the mobile Internet."
It is true that Luo Sheng’s WeChat in his previous life was able to quickly defeat the MiTalk launched by China Mobile and Rebs, which is largely due to the traffic of the huge number of QQ users.
Although Luo Sheng does not have a traffic portal for QQ, he has blue space and social portals such as Weibo, which are now larger than QQ users. WeChat has developed in his hands and will only rise faster.
"The product will be launched in the second half of this year."
Luo Sheng said concisely, setting a tone. After saying that, he looked at the chief technical officer Xu Yong, who patted his chest and nodded to say that there was absolutely no problem.
At this time, a core executive named Liu Jinlong at the meeting said: "Mr. Luo, compared with the competitor QQ, I think the Fexin launched by Mobile may be the first strongest opponent that WeChat has to face."
Luo Sheng freezes Liu Jinlong at a glance and points at him: "You are right, you are very correct."
Then he looked at everyone and added: "I know why I want to name WeChat? The target is Mobile Feixin. OK, I decided to make this project independent, and you, Liu Jinlong, will serve as the senior product manager of WeChat, and will focus on WeChat's development and marketing promotion."
Everyone and Liu Jinlong were stunned for a while, and the latter reacted and immediately responded: "I understand!"
In fact, Liu Jinlong was also quite excited when he took on this task, because judging from the previous meeting discussion, Luo Sheng’s words made him particularly profound.
Once WeChat is successful, the value of this product alone will reach a terrifying order of magnitude of RMB 500 billion in the foreseeable future, which means that its scale may be the same as that of the blue space.
Liu Jinlong is not a director of Blue Star Technology Group now. It is a foregone conclusion that this project is done well and it is done to become the board of directors.
Several colleagues attending the meeting were also a little envious.
You should know that many of the executives present wanted to take on this high-quality project.
But Luo Sheng made a decision to confer Liu Jinlong as soon as he made the decision. No one can challenge his authority within the company.
At this time, Liu Jinlong spoke in an orderly manner: "With the continuous development of the Internet, social software has also flourished. For example, the current QQ and Fexin, the user activity of these two products is really no less than that of each other. According to relevant data statistics, the users of Tengxun QQ and Mobile Fexin online at the same time have reached the scale of 100 million, which shows their influence."
Fexin, this is a software that can achieve seamless links between the network and SMS. It rose to the web2.0 era. It was first launched in 2007. It is one of the most popular social software in China today. It is no exaggeration to say that it is a major super application in the same echelon as QQ and Blue Space.
In 2007, whatapp has not appeared yet, which shows that the innovation in the mainland is definitely remarkable.
Users can use Fexin to send text messages to friends in their address book, which is very convenient for users who need to send notifications, and this service is free.
In fact, the operator's SMS business is sluggish, not only the rise of social products such as QQ, but also the Feixin, a subsidiary of Mobile, has also played a strong role.
In 2007, at this time, the domestic mobile phone market was still dominated by operators. The Costa delle of the Blue has just launched the first generation of Azure mobile phones, with a pitiful market share, and Fexin was launched by the most powerful mobile phone.
Now, this product is at its peak, with the number of users reaching 500 million, and the monthly active users reaching 100 million. Considering that smartphones are not very popular, most Fexin users still run on smartphones such as plastic keyboards.
Luo Sheng looked at Liu Jinlong and asked with a smile: "The competitor is so strong, whether it is QQ or Feixin, WeChat has not been launched yet. You are responsible for this business. How can you successfully rise from the two social heroes of QQ Feixin?"
Liu Jinlong and other executives attending the meeting saw the faint smile of the ultimate boss, which gave them the feeling that he must have found a solution to defeat his competitors.
But don't say it.
Liu Jinlong realized that the boss was testing his own pattern.
He did not answer immediately, but thought for a while, Luo Sheng was not in a hurry and waited patiently.
After sorting out the information that was intertwined in my mind, Liu Jinlong looked at Luo Sheng and replied: "As far as Fei Xin is concerned... Mr. Luo, I think using an idiom can summarize its future."
Luo Sheng was very curious: "Oh?"
Liu Jinlong said in a deep voice: "Success is Xiao He and failure is Xiao He."
Luo Sheng: "How do you say this?"
Liu Jinlong said: "If I remember correctly, I saw a report some time ago that Feixin users of the Azure mobile phone only account for about 25% of the Azure, one-quarter of the products. Because China Unicom and Telecom users cannot use it, Feixin has gained great convenience because of its mobile phone, but it was rejected by China Unicom and China Unicom."
When he said this, Luo Sheng nodded with satisfaction, and had no worries in his heart. He could feel at ease to hand over this important project to him.
Seeing this scene, Liu Jinlong was also secretly excited and his thoughts became clearer. But after a moment, he added:
"My conclusion is actually very simple. Feixin is likely to die in the competition without any accident because it does not support Sanwang. This is Feixin's biggest shortcoming. Mobile does not seem to want to change it. It may be because it is too simple to obtain users. The WeChat we are going to launch must support Sanwang. The next three years will be the best development period, and Feixin may not react."
Luo Sheng smiled with appreciation and said, "You said it well, but you should do it better. Do you understand?"
Liu Jinlong nodded heavily. He was obviously a middle-aged man in his forties, but he was also a little excited when facing the young boss so much appreciation and recognition.
In fact, Luo Sheng rarely boasts of a subordinate in front of him, but Liu Jinlong's words can be said to directly point out Feixin's core pain points, and his judgment of the overall environment is also quite accurate.
The next three years will be the golden three years of WeChat's development, or the golden three years of instant messaging in the mobile Internet era.
Because smartphone brands will sprung up like mushrooms after a rain, more importantly, Luo Sheng already knew that Rebs wanted to let his Xiaomi mobile phone take the cost-effective route. Almost everyone can afford smartphones with a 2,000 yuan gear, which will inevitably further accelerate the expansion of the mobile Internet.
These three years are also the overlap between the golden age and the decline of Huaqiangbei and the counterfeit aircraft. It is because of Xiao Mi and Rebs, the counterfeit aircraft was defeated by him.
Under Xiao Mi's attack of 2,000 yuan, the counterfeit machine had no power to resist.
Everything seems to have no intersection, but actually affects the whole body. The changes and changes of the times have been the most rapid in the past three years. Some have risen and some have declined, which is also a significant reflection of the "fast fish eat slow fish" effect in the IT industry.
Fexin's size is so big, and it's backed by a giant operator like Mobile, it's so big that it's still eaten up in the end because it's too slow to react.
This is a classic case where fast fish eat slow fish.
If you want to blame it, it is the mobile operator who thinks that Fexin has reached such a huge size. He is too superstitious about the "Matthew effect" and feels that no matter how bad it is, he will not face the tragedy of death. The reason is very simple. Look at the size of QQ and the size of the blue space. After so many years, no one can do anything to anyone, including Fexin, the size is almost at this level.
Everyone has dominated the market share in their respective fields, forming a winner-takes-all "Matthew effect". It is not surprising that Fexin reacts slowly and eventually dies.
Because so far, few people have realized the concept of "fast fish eat slow fish".
Luo Sheng looked at Liu Jinlong: "WeChat's competitors, Tengxun QQ and Mobile Feixin are already confirmed open competitors, two very powerful opponents, but at the same time, we must also pay attention to potential competitors that have not yet surfaced."
Everyone looked at Luo Sheng in confusion when they heard this.
Liu Jinlong hesitated and said, "Mr. Luo, what you mean is..."
Luo Sheng murmured to himself in an intentional or unintentional tone: "I always feel that Mr. Lei seems to be doing something wrong recently."
Chapter completed!