Chapter 397 [The price of ieP]
On the stage, Luo Sheng put the Iep in his hand back on the runway and pressed the small remote control in his hand. The side view of the Iep tablet appeared on the large screen.
Luo Sheng turned around and stared at the giant screen and said to the audience:
"Back to the hardware issue, IEP is also very thin, only 11.2 mm, while compared to the iPad of the same type, its thickness is 13.4 mm, which is about 16.4% thinner than IEP. You should know that for such a light electronic product, any space compression poses a technical challenge."
While speaking, Luo Sheng pressed the small remote control again and continued to introduce: "The total weight of 588 grams of IEP tablet is compatible with a 10.7-inch display screen, which has ultra-high-quality display technology, which allows you to have huge viewing angles, super sensitive, and super accurate multi-touch technology. The coolest thing is that it is our patented technology on the Costa del Sur, and the iPad cannot be released without the authorization of this technology."
There was a burst of laughter at the scene.
The patents of hardware products are really complicated, which is why Qualcomm gave up making mobile devices and focused on chips.
Luo Sheng added with a smile: "IEP tablet is also powered by chips that we independently developed and designed. Inside the Costa ça, we have a huge R&D team of 2,000 people and the R&D team of Lens Semiconductor jointly designed custom chips. We have a chip called 'Blue Core l3', which is our most advanced chip so far to provide powerful power for IEP. It includes processors, graphics controllers, io and memory managers, etc., which are integrated on this chip."
When the audience heard this introduction, they couldn't help but guess in their mind that the price of this product is mostly similar to that of the Azure-3, and it is another non-cheap electronic product.
Luo Sheng said: "The IEP tablet has 32, 64 and 128gb flash memory capacity, has the latest wireless link devices, and common configurations such as accelerators, electronic compass, speakers, microphones, etc., and it can perfectly integrate into the entire Azure accessories ecosystem. We have made great efforts to do this."
The last sentence further stimulated the surge in the Costa del Azure concept stocks. In other words, some Azure accessories can also be applied to IEP tablets. This is a powerful reflection of the supply chain and a reflection of cost savings. In turn, profits are high.
"Of course, there is also the battery life of the IEP tablet? The answer is that we have achieved a 14.5-hour battery life, while the iPad has only 10 hours. This battery life means that I can fly from Shanghai to New York. The range of about 12,000 kilometers usually takes about 14 hours, so I only need to charge it once and enjoy the video throughout the journey."
Many viewers were happy and said that Gangmao Qiao wanted to hit people after watching it, but Apple shareholders saw the rhythm of wanting to sell stocks, and were targeted in a crazy way, and suppressed the rhythm of iPad in all aspects.
Luo Sheng naturally didn't know what everyone was thinking. He continued: "In addition to the 14.5 hours of battery life, the IPS tablet also has more than one and a half months of standby time. As long as you put down the IPS, it can automatically enter the dormant state. Xiaolan has excellent power management capabilities, and she can manage the IPS for you to be impeccable. That is to say, it will still have electricity after we come back for a month and a half."
"And in terms of environmental protection, it contains no arsenic, no BFR brominated flame retardant, no mercury, no PVC and highly recyclable glass plates."
Speaking of this, Luo Sheng briefly lowered his head and was silent for a moment before looking around the audience again:
"So how much should we sell such an excellent product? If we measure it according to its value, we should set it at around 6,820 yuan, which is $999."
Hearing this, the audience, especially those who have the desire to buy, couldn't help but smack their lips. Is it going to sell more expensive than the azure-3?
In 2010, as a consumer-grade electric product, such a price was really not cheap.
But after a moment, Luo Sheng's tone suddenly turned: "However, when we were developing IEP, we not only had great ambitions for technical goals and user interface goals, but also made very aggressive price goals."
Everyone raised their ears, and the price issue is what many people care about the most now.
Luo Sheng said: "The reason is that we want to sell IEP to more people, so I am very happy to tell you that the price of IEP tablet is not 6,820 yuan, but 2,799 yuan, which is 600 yuan cheaper than iPad. There is no doubt that this price is easily affordable for many people."
The audience was filled with exclamations and exclamations. I never expected it to be so cheap. Many people thought it would cost about three or four thousand yuan.
In fact, the comprehensive cost of IEP is controlled at around 1,500 yuan. If there was no rival of iPad, it would have to hit the price, the price would have to rise to 3,000 levels.
Many people off the court began to whisper and talk.
Many industry insiders are puzzled: Costa 100 billion yuan spent to enrich educational resources. It seems that it is to empower IEP tablets, so how can we recover the cost here?
It's actually very simple, and the content is also charged!
But it is a big deal to charge.
Among them, the content below the university is completely free, but at the university, some advanced knowledge has to be paid, and basically, you need to check papers and subscribe to top academic journals to use online translation.
This is a process of "boiling frogs in warm water", which is deeply trapped step by step. The following contents in college will be free of charge and will bring about a trend:
If a student has started using IEP tablet to assist in learning since his junior high school, he will basically be unable to do without this tool when he reaches his college years.
In other words, user habits and dependencies have been firmly established.
If you charge at the beginning, it will make people feel ugly and unprofitable. If you spend money on buying an IEP tablet, the content will cost money?
Consumers must have opinions on this, but in college, parents think that paying is the right thing to do. After all, college content is the content of junior high school and other compulsory education. In the subconscious of many parents, going to college is very expensive and should be spent, so it is normal.
The decisions of large groups are all final results obtained through comprehensive analysis and consideration.
Meanwhile, Luo Sheng on the stage continued: "We have prepared six versions for IEP, three built-in wifi versions, and three versions that have both wifi and 3g."
"First talk about the three versions of built-in wifi. The retail price of the 32gb model is RMB 2,799, the retail price of the 64gb model is RMB 3,499, and the retail price of the 128gb model is RMB 4,199. The second is the three versions of both wifi and 3g. The retail price of the 32gb is RMB 3,499, the retail price of the 64gb is RMB 4,199, and the retail price of the 128gb is RMB 4,899."
"This is the six models of IEP. From the cheapest RMB 2,799, the most expensive RMB 4,899. I dare say that such an excellent product can no longer be more discounted."
"Who agrees and who object?"
Luo Sheng suddenly said his last sentence, and the audience who watched the live broadcast of the press conference were stunned for two seconds, and the next moment, the audience burst into laughter.
The warm applause resounded again.
Consumers did not expect that the new product of Costa à la Côte d'Azur this time actually offers so many models. You should know that the azure phone only offers two versions for customers to choose from.
With more models, operating costs will inevitably rise, and it will be relatively more difficult to clear inventory in the future.
However, Apple's iPad suffered a critical hit. The cheapest version of the IIP model looks nearly $100 less than the cheapest model of the iPad, and this time it is a global unified price.
Obviously, anyone with discerning eyes has seen that Luo Sheng is going to use the IEP tablet to ruthlessly strangle the iPad under Apple. He will just start the big shot directly without giving any chance to turn around.
Better than you and cheaper than you. Who will die if you don’t die?
Many industry elites present agreed surprisingly, that is, Apple's stocks will fall tomorrow.
Even if iPad cannot achieve great business achievements, it is now facing such a strong new enemy, which is simply ruthless.
Luo Sheng didn't care what the people present were thinking, but he continued to announce in an orderly manner: "In 45 days, we will simultaneously release the built-in wifi model version around the world, and then we can complete the operator's approval process in 15 days to release the models that have both wifi and 3g. In that case, two months later, the 3g model will be released in late June."
After hearing this, the industry insiders finally understood why the Costa delle held a press conference at this time. Late June is the summer vacation stage, and it is closely linked to the summer season.
It took about two months to ferment so that more parents could know about this product. At the same time, teenagers would also clamor for their parents to buy this product.
Luo Sheng's smile remained the same on the stage, and he continued: "We have also prepared some beautiful and practical three-piece accessories sets, first of all, one base, and the other is even more interesting. This is a keyboard base, a full-size foldable mechanical keyboard. We cooperated with the Cherry mechanical keyboard manufacturer, and the biggest highlight is the foldability of the keyboard."
The audience was lit up when they saw the folding demonstration screen of the mechanical keyboard on the large screen. The Costa delle of the Blue Sky provides exclusive hinge technology. Cherry, the world's largest mechanical keyboard manufacturer, actively cooperated to create this IEP tablet attachment.
It is no exaggeration to say that Cherry first held Luo Sheng's thigh and used e-sports to bring back the mechanical keyboard, but now it is going to take off further.
This mechanical keyboard can be folded three times, and the folded size is similar to that of an Azure phone and the thickness is similar.
The audience fell in love immediately after watching the demonstration screen because it was very stylish and looked like a high-end thing.
Luo Sheng continued to introduce the third attachment: "The third one is a very beautiful leather jacket that can protect your IEP tablet and can also be used as a stand on the other hand. It is a very portable base when typing text. This is the three-piece attachment set we prepared."
Before the speech was finished, there was warm applause again.
Finally, after the applause ended, Luo Sheng smiled happily and his voice resounded throughout the audience again.
"Okay, let's go back to the first thing that was announced at the beginning of the press conference. We already have more than 200 million Azure mobile users, which means at least 200 million users can easily get started with the IEP tablet immediately."
"If you want to summarize it briefly, the IEP tablet uses the most advanced technology of the Costa çao so far and is used on a charming product. In addition, its affordable price of RMB 2,799 is definitely the coolest combination."
"The reason why the Costa ’s Azure was that we have been trying to find the best integration point between technology, free art and education, and then create the most advanced consumer-grade products from a technical perspective, which are extremely innovative, simple, easy to use, and like to use, and make the product adapt to users rather than users to adapt to products."
"Because of this, we have created highly creative and advanced products like IEP tablets."
"In addition, we have an experience area next to the press conference hall. I hope you can touch the IEP tablet with your own hands and experience its power and infinite charm. Believe me, when you hold it in your hand, you will never want to use the original thing. Thank you for coming and supporting you."
At the end of the final speech, the audience stood up and applauded, and the fans kept calling.
...
Chapter completed!