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Chapter 052 [Creativity triggered by a simple question]

"In my opinion, Xiao He succeeds and fails. It is precisely because of the business model of 'bidding ranking' that will bring it a steady stream of revenue, but it will also bring it countless criticisms in the future. It is undeniable that this model is a highlight in business, but what is overdrawn is the reputation of the brand."

Luo Sheng said this and wiped out the "inktodi" written on the whiteboard, put the pen aside, found a seat, and looked around everyone, adding: "Baidu is choosing to win in the present, but losing the future. We made a good decision to make Yunge lose five years or even longer, and chose to lose in the present, but we win the future!"

In the next week or so, Luo Sheng was taking into account the company's operations, mainly the company's entry into Sucheng, and the main focus was on the Yunge Search project department that spent the most time.

With Yu Jun's joining, new members were added in the next week, and the entire project development team expanded to 40 people.

Yu Jun found that he liked the engineer culture of Blue Star Technology more and more. Luo Sheng often came to the project team these days and found that this new boss not only has leadership that is different from ordinary people, but also a technical master.

If they don’t know each other and sit together to communicate, Yu Jun will never think that he is the founder and CEO of a company worth 5 billion yuan, but a top engineer and creative master.

It was just a little too strong. Thinking of Luo Sheng's characteristic, Yu Jun immediately thought of Jobs. Isn't he also an extremely strong and domineering person?

He also understands this type of people very well. After all, this type of people is considered geniuses, and geniuses are generally unruly. It is difficult to listen to others' opinions that are contrary to him, or they just don't listen.

After all, in their worldview, they will never think that they will make mistakes.

But Luo Sheng is another person who is easy to get along with. His strength is mainly reflected in the company's management and some decisions, and that's all.

After Yu Jun joined the company, he soon became one of the core builders of Yunge Search. The products he designed, even if they are as simple as a user interface, will use a large amount of data and facts to explain the reasons for each setting.

The argument comes from his long-term monitoring and analysis of various search engine data. He himself explained that during his work in Baidu, he lived in the company with only one sleeping bag for a long time.

This sentence was said by Yu Jun the day after joining Blue Star Technology. Feng Yi and the others did not believe it, but now they have believed it.

After joining Blue Star Technology for a week, Yu Jun has spent four days in the company with a sleeping bag. He likes data monitoring and analysis very much. Unlike many people who have a headache when they see massive amounts of data, he is very obsessed.

When working in Baidu, Yu Jun's monitoring and analysis data came from search engines, and Blue Star Technology also had a lot of data for him to analyze, that is, hundreds of millions of users in Blue Space, and the amount of data generated by them was also very terrifying.

...

"No, no, you cannot associate the advertisement with the user's search results, the user experience is too poor. Change the display form, and open an independent placement on the search result page to complete the advertisement display. Of course, this will greatly weaken the advertising monetization ability, but as long as the user experience is OK, everything is OK, Yunge Search will be launched, and there is no need to consider turning losses into profits within at least three years."

At this moment, Luo Sheng, Feng Yi, Yu Jun and others sat around the sofa in the lounge. Luo Sheng held a whiteboard the size of an LCD screen and a pen, and immediately drew a simple interface window on it. He continued:

"The content displayed on the advertisement should be clearly distinguished from the actual page, so that users can identify which advertisements are. By the way, the weight of the advertisement is optimized with the dual-line indicator of 'keyword point price + advertising quality'. This is what we can benchmark Google, and we cannot just bid high to get the highest display and click logic."

The upcoming Yunge Search all consider it from the perspective of the user to complete the search engine design.

In comparison, the rule of whiteness is very rough.

The first is to adopt the purely "bidding ranking, the higher the price" standard, and mix the advertising content with the content of normal search results in the actual display results. Not only that, but also put the advertiser's promotional content in the top few search results.

This makes it difficult for users to distinguish between real search results and advertisements, and inadvertently clicking on the ad page, creating profits for whiteness.

"If this is done, the loss of Yunge Search is not a small amount. Blue Space has not considered the monetization issue so far. It will take only a few months to spend all the money from the A round of financing." Yu Jun said in a speech, and then added jokingly:

"Speaking of this, it has actually completed three rounds of financing, with 1 million angel round, 77 million pre-a round, and 600 million yen round. The company has only been developing for 10 months. The ability to burn money is really exaggerated, but what makes me even more incredible is that VC is rushing to spend money."

Yu Jun was very moved and was very curious about how Luo Sheng made investors willingly give him a lot of money to squander. The money from the VC was not blown by the strong wind.

Luo Sheng wiped off the pattern on the whiteboard, looked at Yu Jun and said with a smile: "There is sunshine, soil, and various nutrients, but the most important thing to grow is to have a seed in the soil that can become a tree in the sky. I have seen this when investing in my VC. The key is that the VC has a big appetite enough."

Yu Jun couldn't help but nodded in emotion. As the time of working together continued to extend, he learned more and more about Luo Sheng, and he became more and more convinced to follow the right person. Although he was so young and excessive, there were no obstacles to communicating, and even occasionally gained a lot of experience.

It seems that I understand why investors are so willing to spend money on Luo Sheng. They successfully achieved three rounds of financing in just ten months, and the financing amount is larger every time. No early investors withdraw early, and undoubtedly do not follow up.

It is undeniable that the terrifying development momentum of the Blue Space website is the main factor, but Yu Jun also firmly believes that the founder himself is definitely one of the main factors.

As long as such a person has learned about it, no matter what he does, investors will probably not be stingy with investing some money in him and let him do it.

After chatting for a while, Yu Jun organized some words in his mind for his long-established idea and said: "Mr. Luo, I have recently analyzed the content shared by users in blue space, especially the content shared by users who follow each other, and found that they are all following each other because of the same interests and hobbies."

"Not only that, when I was checking the search logs on my old boss, I also found that many people were searching for the same keyword, whether it was a search engine or a blue space social website, which had amazing similarities."

When Yu Jun looked at his involuntarily gestured and touched his hands to speak, he did not notice that Luo Sheng suddenly smiled. The person who dug up from Bai Du has the title of "Father of Tieba", which was unexpected and reasonable.

At this time, Yu Jun looked at Luo Sheng and naturally triggered a simple curious question: "If you bring all these people with common interests together and communicate on common emotions and topics, wouldn't you contribute more information that is not on the webpage?"

Feng Yi subconsciously said, "Isn't this bbs? Or Tianya Forum?"

BSS is the abbreviation of the English bulletin board system. It is translated as "electronic bulletin board". However, in China, it is generally called an online forum. It is the same as the bulletin boards on the streets and campuses. It is just to spread and obtain messages through computers.

Yu Jun immediately said: "It can be classified as bbs, but it is different. The participant becomes every user. Any user can create an interest group for any keywords and write relevant information in it, while others can also find them through search engines."

Feng Yi thought for a moment without saying a word, then immediately clapped his legs and said excitedly: "It's amazing, I think this creativity is very interesting. Brother Yu, what's your name?"

Yu Jun smiled and said, "I had this idea when I was in my old boss's house. I was about to take some time to discuss it with Mr. Li, but the people from the headhunting company came to me... How about calling Yunge Tieba?"

Luo Sheng immediately made a decision: "That's it."

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