Chapter 526 [Sales Myth]
Saturday, September 28.
The national version of the Azure-4 was first released in the mainland. Major offline flagship stores on the Costa 1999 were already lined up in a long queue before they opened. As early as a week ago, consumers turned into a liver emperor to buy it.
Such a grand occasion hasn't happened for a long time.
It is worth mentioning that the experience area counter in the offline direct store has products from the Costa delle of the past dynasties, so it is not expensive to experience casually.
There are first-generation Azure mobile phones, IEP tablets, and ACC hosts.
However, the acc console can only be sold abroad, and domestic players can only stare at it, or buy goods from Hong Kong. This is the real thing to export to domestic sales.
Because the mainland game console has not been lifted yet, and there are still relatively few players in China who are willing to pay for the game console of two or three thousand yuan per game console.
These three products, such as Azure smartphone, IEP smart education tablet, and ACC host, are commonly known as the "Costa 100,000 hardware three-piece set" by fans and consumers, and are referred to as "three-piece set". If you want to buy this "three-piece set", it is at least a rhythm of tens of thousands of oceans to base. If you want to buy it, you have to touch your wallet and ask if it is OK.
"Azure-4 two units, 64gb version model, frost silver and deep sea blue colors, thank you."
"Okay, there are 13,776 yuan in total. Should I pay by swiping my card or cash?"
"Is Zhifubao OK?"
"Yes. Please fill out this form and go to counter No. 3 to pay. Then you can rest in the rest area or play in the experience area, and wait for the system to broadcast and read your order number to pick up the goods in the container area."
"Thank you."
"You're welcome."
At this moment, the current business hours are very popular in such a large offline single-operated store.
It has to be said that the entire direct store seems extremely atmospheric, and the product purchase process gives consumers a feeling that it is like doing business in some large public institutions.
After the payment is completed, consumers do not have to queue up and can wander around in the spacious store sales hall.
The offline single flagship store of Costa 1999 has completed a major upgrade before the official launch of the new flagship phone of the Azure-4.
The major walls inside the sales hall are actually equipped with 4k super large screens. The 4k large screen is not affordable by ordinary people. At present, it is basically commercialized by enterprises or rich people can buy and enjoy it early.
With the support of 4k large screens, the entire store can achieve different styles to create the overall style matching of the store. It will be transformed with holidays, events and other attributes, which not only highlights the sense of technology in the future, but also makes it a bit expensive and laborious to clean and maintain. However, there are as many as dozens or even hundreds of employees in an offline single flagship store, so it is not too difficult to distribute it and clean and maintain it.
The money is real.
At this moment, most areas are showing well-made promotional videos of their own products. In addition, under the current hot sales situation, there is also a 4k large screen wall with order numbers rolling.
As long as the customers in the lobby look up, they can see it, so that consumers can estimate when they will be able to pick up the goods before the voice broadcast.
When you come to the single flagship store under the Costa ça, the first intuitive feeling that customers are high-end, atmospheric and upscale, and secondly, the rhythm of inhumanity. The cost of such a store decoration design is extremely exaggerated.
Although there were thousands of people gathered in the sales hall and there were noisy discussions, the order of the scene was maintained very well, and consumers who bought the products were consciously waiting for purchases.
More than 95% of the consumers who came here today came for the flagship phone Azure-4.
In the afternoon, the sales of several offline single flagship stores in Shanghai were still so popular that they were even more popular.
There are many industry media reporters from each store to collect data, and there are also many people sent by friendly and companions in the crowd. As the saying goes, knowing yourself and your enemy, it is difficult to win a hundred battles...
I saw a reporter taking a few photos and said to himself in surprise: "My God, why is the sales popularity so high? Can national income easily support such high consumption?"
It was already around 17 pm at this moment, and there were still long queues outside the store. The consumers waiting to buy were lined up in a "z" shape like a snake. The people in front had already bought the products and left, and the consumers behind were constantly queuing up.
The latest flagship phone of the Costa del Blue is priced at 5,888 yuan per unit, even the basic version. As a mobile phone product, it is definitely not cheap in 2013. Some ordinary workers who just worked even need more than two months’ salary to afford one.
The current hot sales situation undoubtedly surprised those who were looking down on Azure sales last week, and Volkswagen's consumption capacity in China refreshed the perception of industry insiders.
Thinking of the profit after selling an Azure mobile phone makes the peers even more envious and jealous.
When will your own brand have such a group of consumers who are not short of money?
...
As October begins, the week-long National Day holiday is followed.
Although there are many doubts and criticisms from the media and industry insiders about the azure-4, after it was launched on September 28, the market's enthusiasm for purchasing new products has remained unabated, and the azure-4 is still being shipped continuously.
During this long holiday, major manufacturers are carrying out various discount activities, such as some friendly companies buying mobile phones to deliver rice cookers and other operations.
But there are no discounts on the Costa 1000 Azure flagship phone. How can it be sold on the first day of its release? It continues to be sold like this now.
On the day of National Day, Costa 1 of the Azure Company announced the first week of sales of the Azure-4 on its official website. In three days, this new flagship product sold a total of 10 million units in Greater China, setting a new high in the first week of sales of the Azure smartphones of all generations.
When the news was released, the entire industry was in a rage, and on the same day it triggered competition from major media in the industry, financial media and even mainstream media at home and abroad.
The sales myth of more than 10 million units on the first three days of the first week was almost knocked out by everyone. Not only did it break the first week sales record of Azure products in previous generations, but more importantly, this number is not because the new flagship phones are bought too expensive. What is more important than this is that it is set by a single consumer market, not the world market.
It is the mythical number created by the single market in Greater China, and this is the focus of the myth.
Once this sales data came out, it was a foregone conclusion that the Greater China market became the largest market in the world of Azure smartphones.
The consumption carnival triggered by Azure-4 made companies all over the world realize the terrifying consumption potential of the Greater China market. At this moment, the Greater China market seemed to release a magic that companies all over the world could not resist, attracting them to continue to look forward to the East.
It can be said that the whole world is obsessed with the consumption potential of this market.
Immediately the next day, the Costa del Blue Company released a second message on its official website. The number of AOS 7.0 version installed exceeded 250 million units within three days. Old Azure mobile phone users updated the latest version of the system as soon as possible, which also became a software in history.
...
On October 8, the first working day after the National Day holiday, Luo Sheng came to the headquarters of the Coast of Blue this morning to attend the Executive Board and Financial Statement Meeting.
There were more than a dozen people sitting in the conference room, and Yao Jianhong was speaking.
"In the past seven years, azure has repeatedly achieved sales mythical results. The secret of its growing sales is hidden in the elements that the Costa delle value most, such as innovation, experience, application quantity and quality, as well as the developer ecosystem, offline direct retail stores, operator cooperation, and the ever-expanding market and brand influence..."
At the same time, while Yao Jianhong was speaking, Luo Sheng, who was sitting in the chief position, lowered his head without saying a word, browsing a document in his hand.
That was the 2013 fiscal year report of Costa 1, and it is still the beginning of the last quarter of 2013, but Costa 1 has passed the audit of this year's fiscal year performance.
There are many ways to conduct corporate financial audits, and they will choose the audit method based on the actual situation of the company.
"Old Yao, please stand up first, don't be busy bragging." At this moment, Luo Sheng closed the financial report document and interrupted Yao Jianhong's words. The conference room suddenly became quiet, and everyone at the meeting looked at the boss. At this time, they found that Luo Sheng's expression showed an annoyed scene without any concealment.
Everyone was a little confused, and what was even more confused was that Luo Sheng knocked on the financial report document in front of him while looking around everyone and shouting: "There are big problems with this annual report!!!"
As soon as these words were spoken, coupled with the unsatisfied voice, you should know that everyone present knew that Luo Sheng rarely got angry at the meeting.
There is a problem with the annual report audit of such a large giant group enterprise. This matter can be big or small. If it is not good, it will lead to economic crimes and a jail rate.
The executive in charge of financial audit at the meeting was not only confused, but also scared deep down, and his anus was so tight that his anus was almost broken.
...
Chapter completed!