Company lounge.

Luo Sheng and Xu Yong of the company sat around to chat, not having to talk about the specific agenda, but simply chatting, exchange of ideas, and inspiration, and perhaps sparks could be created.

This culture has been passed down from the company's studio era to the present, and will continue to be passed on. It has also become a reflection of Blue Star Technology's engineer culture. Basically, there are about half an hour to forty-five minutes of communication every day.

Each company has its own unique corporate culture.

For example, one-fifth of Google's free time is allowed to spend 20% of its time studying its favorite projects, which is equivalent to one day a week. This practice has also allowed Google to successfully exchange 20% of its free time for 120% of its performance.

Google's approach is actually similar to the "departmental company system" formulated by Qin Weimu, which ensures that the wealth and water will not flow to outsiders.

In addition to the "chat stream", Bluestar Technology's corporate culture also has another unique corporate culture and food.

At Blue Star Technology, free food and drinks are no longer a big deal in the kitchen, and a wide variety of healthy and delicious snacks are available for employees to enjoy for free.

In this world where everyone is a foodie, even during work, you can eat so many delicious snacks, which can satisfy your appetite and relieve work pressure, and you don’t have to worry about unhealthy food.

Because the company also hired professional health care workers for matching and food security checks, the company was not stingy with the money. Everything was for employees to eat healthy food as the core starting point.

It's just that investors feel a little distressed...

Bluestar Technology has more than five times more food procurement expenditure than other companies of the same level. It can be seen that food culture is a trick in North America. Many employees, Luo Sheng, failed to grasp their hearts with high salaries, but unexpectedly used Chinese food to grab their stomachs, then grasp their hearts, and finally grasp their people.

The company specially hired a top chef class from a high salary in China to go to the Monroe Park branch in California. The eight major cuisines can be eaten without a different way of eating Sichuan cuisine every day. It is no exaggeration to say that 365 days a year can be used to keep without a different way of eating without a different way of eating.

So much so that after the news spread, engineers from other technology companies in Silicon Valley came to Monroe Parker for free and had a meal and drink, and even attracted many excellent Silicon Valley engineers because of the company's food culture.

By the way, he automatically brought engineers from other technology companies over, and "bending" for food became a popular anecdote.

Silicon Valley is just a general term, and if you don’t rigorously say that Monroe Parker is also a part of Silicon Valley.

Even Luo Sheng did not expect that Blue Star Technology's North American Film General, the most famous company in Silicon Valley, was actually the company's canteen...

It can only be said that foodies have no borders.

At this moment, everyone was chatting while eating snacks in the company's lounge.

"After the boss's trip to North America, the copyright cooperation agreement reached with several major record companies was passed back to China, it shocked countless people's attention." Feng Yi changed his mind and added: "But most comments seem to think that we are stupid and have a lot of money. They are ridiculed by industry insiders. After spending hundreds of millions to buy copyright, they have too much money to spend."

Indeed, after the news came back to China, many people were surprised. In addition to lamenting that Blue Star Technology has money to spend money, it just laughed at it.

Many people don’t understand at all, what is the meaning of Luo Sheng spending this money?

The domestic version of the music player is called [Blue Star Music]. When it was launched, the slogan was authorized for 2.25 million popular songs at home and abroad, free to listen to, and free download...

It's free!

Could it be that you want to charge?

This is the true portrayal of the present moment.

Originally, industry insiders thought that Bluestar Music would charge after spending huge sums of money to obtain the copyright, but unexpectedly it would be free.

I suddenly felt that Luo Sheng was spending money stupidly, but he was not stupid. If he really had to charge, Blue Star Music would definitely die in China. You should know that the one who dominated the list now is Baidu MP3 Music Search.

"We seem to lose in the present, but we will eventually win the future." Luo Sheng said with a smile, then shrugged indifferently.

He wished he was ridiculed like this, so he made a fortune in silence. At that time, a copy of the rights can easily be eliminated. It will eventually be liquidated in more than ten years, and industry peers will definitely pay the price for not paying attention to copyright issues.

However, it is worth mentioning that the domestic version of [Blue Star Music] is free, but the overseas version of [musispae] music store is paid. After all, the market environment is different, and the two have huge differences.

However, when people from the domestic Internet industry spent 1.64 billion yuan (US$199.2 million) on Luo Sheng's sky-high copyright cooperation with the world's five record giants, it was hard to understand, and even mocked him, two technology giant companies on the other side of the ocean paid attention to Luo Sheng's move.

One is Apple and the other is Microsoft.

In front of Blue Star Technology, there are all giants. Before the bursting of the Internet bubble, Microsoft's market value once surged to US$583 billion, becoming the world's number one at that time. After the bursting of the bubble, most technology companies did not recover in 2004 this year. Blue Star Technology is just a special example. Microsoft's market value was almost cut in half, and now it has US$282 billion, ranking third in the world.

After Microsoft fell from the altar, General Electric has now become the most valuable company in the world for $319 billion.

There is another unusual phenomenon that not many people care about. At this time point, the status of global financial companies is rising wildly. Citi, aig, and Bank of America have squeezed into the top ten listed companies in the world, which seems to have laid the foreshadowing for the financial crisis a few years later.

Another technology giant Apple, which is eyeing Luo Sheng, only completed a big turnaround last year. Until last year in 2003, Apple was still a technology company that was praised by "non-mainstream" users. Although everyone knows that Apple's products are very good, they are willing to pay for it. There are not many people who "pay the bill" for this kind of appreciation.

Before 2003, Apple's market value plummeted to $4 billion, and the leader of the Qiao Gang regained Apple for several years but did not see much improvement.

But all of this started in March 2003, and one month after the establishment of Blue Star Technology, Apple began to take off.

Jobs launched itunes, which is perhaps the most revolutionary innovative product in Apple's history, and has also driven the market value to soar.

The emergence of itunes changed everything. This was the big move that Joe Gangmaster had been holding back for five years. With the emergence of itunes, Apple was able to enter the music market. It not only made money by selling products, but also made money by selling music. Starting from the launch of ipod, in just three years, it relied on the ipod+itunes combination to generate nearly $10 billion in revenue for Apple, accounting for almost half of the company's total revenue.

Itunes has received widespread support from users and partners. Because of its existence, it can make more people more convenient to download and organize music, which has greatly promoted the sales of ipods and made this electric product popular in North America.

Those record companies also welcomed the emergence of itunes. Before that, record companies were powerless to do anything about the flood of pirated music. Napster websites alone almost made the record companies lose their skin, but itunes allowed them to see the possibility of digital music making profits.

Of course, the happiest thing is Apple, which makes money from hardware by selling IPODs and also makes money from music through itunes.

In fact, Luo Sheng talked about copyright cooperation with five major record companies so smoothly. Those record giants also saw that itunes has the dominant position in the field of digital music. The record company itself once wanted to operate digital music, but after changing the industry, it found that it could not be played in the technology industry at all. The products it launched were scolded by users, so they gave up.

But obviously, itunes' dominance in the field of digital music is not good for record companies, so Luo Sheng came to discuss copyright cooperation this time, which was quite smooth and reasonable.

Because from the perspective of record companies, as a music service manufacturer, they have mastered copyrights, [musispae] and [itunes] even have more online music store platforms in the future. These platforms will definitely cooperate at high prices in order to compete for digital copyright, which is obviously beneficial to record companies.

Anyway, I feel that I am the winner now. In a sense, Luo Sheng, whether it is Jobs, they are just "middlemen" who make the difference. They built an online platform to connect the digital copyright of songs under the record company with online consumer users. Then Luo Sheng took away 40% of the share, which is actually even more ruthless than Jobs, and he drew 5% of the share ratio.
Chapter completed!