Chapter 839 [Shocked network administrators]
After registering a membership card, three member levels will be launched, namely junior member, senior member, and diamond member. Different levels will enjoy different discounts and permanent discounts.
The consumption of temporary cards is 42 yuan/hour. The consumption of junior membership cards is permanently enjoyed a 95% discount (39.9 yuan/hour), the consumption of premium membership cards is permanently enjoyed a 20% discount (33.6 yuan/hour), and the consumption of masonry membership cards is permanently enjoyed a 60% discount (25.2 yuan/hour).
The membership card level is upgraded through points, and points are accumulated and superimposed by recharge. The minimum amount for a single recharge is 100 yuan. The way to obtain points is a single recharge amount × the corresponding point coefficient to obtain actual points data.
For example, the single recharge amount is 500, the corresponding coefficient is 1.2, and the calculation formula is:
500×1.2=600 points.
The recharge amount is divided into 5 levels, corresponding to 5 integral coefficients.
The single recharge amount × integral coefficient is:
RMB 100 to RMB 200×1
RMB 201 to RMB 500×1.2
RMB 501 to RMB 1,000×2
RMB 1001 to RMB 2000×3
More than 2,000 yuan × 4
Obviously, this set of points accumulation algorithm encourages customers to increase the amount of recharge, the better, because the more benefits you get.
For Xingyu Company and its chain Internet cafes, in order to quickly recover funds, they do not care about how much discount customers will get or how much they get. Customers do not have the right to set a price, and no matter how much they discount the 42 yuan per hour, the base for an hour is placed there. This consumption is actually not cheap. Even if a brick and stone member has a 60% discount, it will cost 25.2 yuan/hour, which is also not cheap.
You should know that the current traditional Internet cafes cost about 5 yuan per hour, and the recharge rebate is even cheaper. Compared with the consumption of the two, the consumption has been upgraded by nearly 8 to 10 times. However, the competitiveness and attractiveness of virtual brain computers are there, and there is no threshold for many people, so the market can sell at this price.
Not to mention the national population base or the Internet user base, the national game user base alone has exceeded 600 million. Even if there are only 100 million users who spend 1 hour at the price of brick and stone members every day and hedge the equal rebates, these 100 million users will have to create 1.26 billion yuan for Xingyu Company every day, which is 460 billion yuan in a year.
There is no doubt that this is an astronomical figure, obviously this is just a conservative estimate.
It is undeniable that this thing is addictive. Referring to the popularity of Internet cafes back then, this thing is only more exciting than Internet cafes back then. After only one hour of playing, I got off the plane.
Play with a hammer?
In addition to sales network fees, other sources of revenue will naturally be provided for value-added services. However, traditional Internet cafes provide services such as drinks, milk tea, coffee, snacks and fast food.
Because I can't eat when lying in a virtual brain machine, and the dozens of dollars per hour are definitely cherished every second for most ordinary consumers. I will definitely not waste time eating when billing the machine. Unless it is very rich, it's a different matter. Isn't it more fun for rich people to buy one directly and go home?
However, after accumulating the user base, Xingyu Company can slowly find other monetization channels, such as accepting advertising business from game developers, etc. As long as there are users, there is data, and with data, it can tap potential commercial value.
The confidence comes from its "Wandian Chain" strategy. Any user who registers a member of Xingyu Internet Cafe can spend in any chain Internet cafe nationwide with a membership card, and the price is also unified. Whether in first-tier cities or in third- and fourth-tier cities, if you are a brick and stone member, you will enjoy 25.2 yuan/hour, and for advanced meetings, you will enjoy 33.6 yuan/hour.
A true card.
The development of coastal and mainland China is uneven, and it seems unreasonable to achieve unified prices, but the advantage is that the huge scale advantage is enough to offset the hedging, but it is also conducive to establishing the cultivation of brand value.
No matter how strong Xingyu Company is, it is impossible to cover hundreds of cities of all sizes across the country with a 100% monopoly. This is obviously unrealistic.
At that time, there will definitely be individual industrial and commercial households, and relatively smaller chain brands will emerge one after another to get a share of the pie. Xingyu Company is obviously the absolute leader at the top of the pyramid, and it is enough to be the leader.
With the points system, you can upgrade your membership accordingly. If you successfully register a member, you will automatically upgrade to a junior member. You must reach 20,000 points from a junior member to a senior member. According to the points calculation formula × coefficient 4, a customer only needs to charge 5,000 yuan at one time to become a senior member.
Upgrading to a Masonry member requires 120 million points. The company × coefficient 4 is calculated based on the points. A customer only needs to recharge 30,000 yuan at one time to upgrade to a Masonry member.
By spending the least amount of money to upgrade to a senior member or a masonry member through each recharge of more than 2,000 yuan, you can spend the least amount of money to upgrade to a masonry member. If you want to get the biggest discount, of course, you can directly recharge in one go and upgrade to a masonry member directly, because you can enjoy a 30% discount immediately. If you don’t have enough points for recharge in batches, you won’t be able to get the discount when you spend.
It can be foreseen that the number of masonry members is definitely the smallest, and the most should be senior members.
For most ordinary people, if they often have to play, they will do the calculations. Junior members are too lossy and brick and stone members cannot afford to be injured, but senior members who can enjoy a permanent 20% discount will be able to earn 5,000 yuan at a time. They can still grit their teeth and get the money.
All the chain Internet cafes under Xingyu Company are universal, which is very critical and can greatly eliminate consumers' fear that the money they rush in will rot after changing places.
All Xingyu Internet Cafes can be used in one card, so there will be more consumers who are willing to charge several thousand yuan at one time. It is no longer as worried that one day when a city is working and living, the thousands of yuan will be ruined.
The Internet cafe managed by Lin Tongfang has a total of 176 machines, which is not small in size. At around 3:30 in the morning, all the machines were finally installed and debugged. There were only about six or seven hours left before the Costa del Scenic Press Conference.
Chapter completed!